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T-fal Cookware Set

Fail

The top 5 brands take 100% of clicks, so T-fal Cookware Set is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$1.1M/yr874K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
40%top-5 click share · 5 brands · 31 sellers

Flapen Score

T-fal Cookware Set against its category

The dotted line is the Home & Kitchen average. Past it, T-fal Cookware Set is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The T-fal Cookware Set market on Amazon at a glance

Shoppers on Amazon United States searched for T-fal Cookware Set 874K times last year and spent an estimated $1.1M. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 874K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
874K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
1.3%
Market size, estimated
$1.1Ma year
Top search term
t fal cookware set156K searches a year

02 · Price

A sale here is worth $96.64.

Listings sell for $96.64 on average, from $25.80 to $213.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $96.64 that is $24K to $48K a year per listing.

Average price
$96.64inside the $15 to $100 sweet spot
Price range
$25.80–$213.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$24K–$48K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #114 within Cookware Sets. It carries 4,829 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#114in Cookware Sets
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
4,829per listing
Listings tracked
40

04 · Newcomers

12 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
12Amazon's first-year sales bar
Average brand age
45 months

Products

Top T-fal Cookware Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 79%

Open market

0%

  • Brand 193%
  • Brand 24%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

T-fal Cookware Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.2× · 11 of 12 months tracked

Search terms

Top T-fal Cookware Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • t fal cookware set156K/yr
  • tfal149K/yr
  • t fal99K/yr
  • t-fal90K/yr
  • tefal99K/yr
  • blue pots and pans set59K/yr
  • tfal pots and pans26K/yr
  • t-fal cookware set33K/yr
  • blue cookware set18K/yr
  • t fal pans17K/yr

Reviews and returns

What reviews say buyers love and hate about T-fal Cookware Set

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Adhesion/Stickiness”
2.7%of orders come back
“Everything thing sticks”
A buyer, on “Adhesion/Stickiness”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common T-fal Cookware Set questions

Answered from the same tracked data.