T-fal Cookware Set
FailThe top 5 brands take 100% of clicks, so T-fal Cookware Set is a Fail.
- Flapen Score
- 44 / 100Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 4944
- Market size
- $1.1M/yr874K searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 40%top-5 click share · 5 brands · 31 sellers
Flapen Score
T-fal Cookware Set against its category
The dotted line is the Home & Kitchen average. Past it, T-fal Cookware Set is stronger. Inside it, weaker.
Market
The T-fal Cookware Set market on Amazon at a glance
Shoppers on Amazon United States searched for T-fal Cookware Set 874K times last year and spent an estimated $1.1M. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 874K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 874K
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $1.1Ma year
- Top search term
- t fal cookware set156K searches a year
02 · Price
A sale here is worth $96.64.
Listings sell for $96.64 on average, from $25.80 to $213.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $96.64 that is $24K to $48K a year per listing.
- Average price
- $96.64inside the $15 to $100 sweet spot
- Price range
- $25.80–$213.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $24K–$48K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #114 within Cookware Sets. It carries 4,829 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #114in Cookware Sets
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 4,829per listing
- Listings tracked
- 40
04 · Newcomers
12 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top T-fal Cookware Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
40%
Top 20: 79%
Open market
0%
- Brand 193%
- Brand 24%
- Brand 32%
- Brand 41%
- Brand 51%
- Open — no brand owns it (0%)
Demand
T-fal Cookware Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2× · 11 of 12 months tracked
Search terms
Top T-fal Cookware Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- t fal cookware set156K/yr
- tfal149K/yr
- t fal99K/yr
- t-fal90K/yr
- tefal99K/yr
- blue pots and pans set59K/yr
- tfal pots and pans26K/yr
- t-fal cookware set33K/yr
- blue cookware set18K/yr
- t fal pans17K/yr
Reviews and returns
What reviews say buyers love and hate about T-fal Cookware Set
We read the reviews and the return reasons for every product selling here.
“Everything thing sticks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common T-fal Cookware Set questions
Answered from the same tracked data.









