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63

sympathy gift baskets

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 77Growth 14Conversion 38Competition 85Returns 98Price range 91Avg price 95Brand share 76Review moat 67Quality gap 23

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Avg price

Incredible$42.59

avg listing price — sweet spot $15–$100

Price range

Great$10.82–$99.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great30%

top-5 click share — an open shelf

Market size

Great$972K

$972K/yr · 751K searches

Brand share

Great59%

top-5 brand share — no brand owns this niche

Review moat

Good806.6

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-21.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, sympathy gift baskets is a $972K/yr Amazon United States market (751K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Feb. Verdict: Worth a look — 63/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
25K–30K
avg 250–500/product
Revenue / yr
$1.1M–$1.3M
units × avg price
Launch success
80%
12 of 15 new (360d)
Conversion rate
3.0%
Avg BSR
#499
Page quality
0%
Prime
97%
Sponsored
91%
Out of stock
6.4%
Avg brand age
28 months
Avg seller age
173 days

Competition

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

39

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

30%

Top 20: 67%

Open market

36%

  • Broadway Basketeers22%
  • Mirasphere10%
  • MAYICIVO9%
  • A Gift Inside9%
  • Wine Country Gift Baskets8%
  • Fyroax5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.
23K18KSpike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$19K4%$39K6%$58K8%$78K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 58 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose42%

“Beautiful Gift”

Quality-Overall14%

“Beautiful Quality”

Taste-Overall9%

“Definitely delicious”

Value For Money6%

“Great value”

Advertised Vs Actual Product3%

“Exactly as pictured”

Smell3%

“Beautiful aroma”

Comfort-Overall3%

“Comforting”

Soft Feel3%

“Super soft blanket”

Freshness2%

“Very fresh”

Color2%

“in there vibrant colors”

What buyers complain about

Value For Money17%

“Too expensive”

Quality-Overall9%

“Not good quality”

Size-Overall9%

“Portions are small”

Taste-Overall9%

“didn't taste well either”

Advertised Vs Actual Product8%

“Not at all as pictured”

Stale/Rotten/Spoiled6%

“Stale”

Storage Temperature4%

“Arrived melted”

Gifting Purpose3%

“I wouldn't send as a gift”

Sweetness2%

“Less sweet would help”

Thickness2%

“The tin is an inch thick”

Top return reasons

Size-Overall21%
Smell11%
Quality-Overall10%
Advertised Vs Actual Product9%
Gifting Purpose9%
Value For Money8%
Material Quality6%
Defective Material/Parts6%
Color3%
Functionality-Overall2%

Common questions

Is sympathy gift baskets profitable to sell on Amazon United States?
The niche generates $972K/yr across 58 tracked products. 12 of 15 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Worth a look (63/100).
How competitive is the sympathy gift baskets niche?
30 brands and 39 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in sympathy gift baskets?
Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.5%.
When does demand for sympathy gift baskets peak?
Demand peaks in Feb; the busiest month runs 1.6× the quietest.
What does it cost to enter the sympathy gift baskets niche?
Listings span $10.82–$99.83; the average listing price is $42.59 (sweet spot $15–$100). The average incumbent carries 807 reviews — the moat a new listing must climb.

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