sympathy angel
Worth a lookShows a sweet-spot price point ($36.36 avg), but strong incumbent ratings (4.8★) keeps it on the watch list.
Avg price
Incredible$36.36avg listing price — sweet spot $15–$100
Price range
Great$10.17–$91.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.6M$1.6M/yr · 1.8M searches
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,318.19avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, sympathy angel is a $1.6M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
sympathy angel market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $1.5M–$1.8M
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #1,086
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 100%
- Out of stock
- 2.2%
- Avg brand age
- 29 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
17 flat
Sellers
52
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
28%
Top 20: 60%
Open market
7%
- Willow Tree81%
- Storieme5%
- Dekismeos2%
- NAN ZAI NAN FANG2%
- Yuideary2%
- Fighting to Achieve2%
- Open — no brand owns it (11 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 10.2×
Top sympathy angel search terms
- willow tree figurines1.0M/yr
- willow tree350K/yr
- willow tree angels85K/yr
- willow tree mother and daughter40K/yr
- willow tree angel figurines47K/yr
- willow tree figurines friendship31K/yr
- willow tree family figurines26K/yr
- willow tree mom and daughter19K/yr
- willow tree friendship22K/yr
- willow tree angel26K/yr
Top sympathy angel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Willow Tree Warm Embrace Surrounded by The Warmth of Family and Friends A Gift to Celebrate Friendships or Those who Love Flowers Sculpted Hand-Painted Figure
Willow Tree$30.544.9★15,495 rev
Willow Tree Remembrance Angel (Lighter Skin) MemoriesHold Each one Safely in Your Heart A Gift to Express Sympathy Comfort Remembrance and Healing Sculpted Hand-Painted Figurine
Willow Tree$31.324.9★16,310 rev
Willow Tree Close to me Apart or Together Always Close to me Expresses Loving Relationships Between Mother and Daughter Sisters or Friendships Sculpted Hand-Painted Figure
Willow Tree$43.594.9★18,704 rev
Willow Tree Messenger Sculpted Hand-Painted Figure
Willow Tree$33.814.9★1,987 rev
Willow Tree Promise Sculpted Hand-Painted Figure
Willow Tree$48.254.9★23,260 rev
Newest
by launch date
Storieme Sentimental Mother Daughter Hug Figurine Gifts for Mom Birthday
Storieme$24.10755 rev
Dekismeos Cardinal Gifts for Women Angel Cardinal Figurine Decor Memorial Sympathy Gifts for Loss of Loved One Holding Hope
Dekismeos$21.93236 rev
NAN ZAI NAN FANG Sympathy Angel Figurines for Loss of Loved Ones Angel Statues Home Decor Serenity Prayer Gifts for Women Resin Sculpted Hand-Painted Figure Bereavement Gift Praying Hands Statue
NAN ZAI NAN FANG$20.50340 rev
Storieme Best Friend Figurine Hand-Painted Friendship Gift for Women
Storieme$24.081,237 rev
Storieme Sister Birthday Gifts for Women - Hand-Painted Sister Figurines
Storieme$22.411,237 rev
Trending
90-day click momentumStorieme Sentimental Mother Daughter Hug Figurine Gifts for Mom Birthday
Storieme$24.104.9★
Storieme Best Friend Figurine Hand-Painted Friendship Gift for Women
Storieme$24.084.8★
Willow Tree Love of Learning Open Books Open Minds A Gift for Graduates Students Teachers Caregivers to Celebrate Special Accomplishments and Milestones Sculpted Hand-Painted Figure
Willow Tree$29.784.9★
Willow Tree Forget-me-not Sculpted Hand-Painted Figure
Willow Tree$32.424.9★
Willow Tree Warm Embrace Surrounded by The Warmth of Family and Friends A Gift to Celebrate Friendships or Those who Love Flowers Sculpted Hand-Painted Figure
Willow Tree$30.544.9★
What buyers say about sympathy angel
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful gift”
“Box is high quality”
“As described”
“Definitely worth the price”
“nice size”
“Beautiful piece for a collectable”
“vibrant colors”
“The craftsmanship is wonderful”
“is doing great since we planted it”
“very durable”
What buyers complain about
“nothing fit what I was trying to make happen”
“Looks cheap”
“looks nothing like the photos”
“It was not cheap”
“The white paint is just slopped on...on the hands, on the bird, etc”
“not regular skin tone color”
“they are not even a pinky nail thick in the stem”
“They break very easily”
“also not suitable to give as a gift”
“They arent solid or made of wood so be careful”
Top return reasons
Common questions
- Is sympathy angel profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 74 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the sympathy angel niche?
- 17 brands and 52 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in sympathy angel?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.4%.
- When does demand for sympathy angel peak?
- Demand peaks in Nov–Dec; the busiest month runs 10.2× the quietest.
- What does it cost to enter the sympathy angel niche?
- Listings span $10.17–$91.34; the average listing price is $36.36 (sweet spot $15–$100). The average incumbent carries 7,318 reviews — the moat a new listing must climb.