Skip to content

Swivel Chair Base

Fail

Buyers convert on only 1.5% of searches, so Swivel Chair Base is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$86K/yr105K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
40%top-5 click share · 23 brands · 26 sellers

Flapen Score

Swivel Chair Base against its category

The dotted line is the Home & Kitchen average. Past it, Swivel Chair Base is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swivel Chair Base market on Amazon at a glance

Shoppers on Amazon United States searched for Swivel Chair Base 105K times last year and spent an estimated $86K. The top 5 brands take 61% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
1.5%
Market size, estimated
$86Ka year
Peak month
January1.4× the quietest month
Top search term
swivel chair base12K searches a year

02 · Price

A sale here is worth $54.70.

Listings sell for $54.70 on average, from $5.99 to $144.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $54.70 that is $0 to $5K a year per listing.

Average price
$54.70inside the $15 to $100 sweet spot
Price range
$5.99–$144.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #483 within Replacement Parts. It carries 330 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
86%
Out of stock, average day
6.2%
Average rank
#483in Replacement Parts
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
330per listing
Listings tracked
43

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Swivel Chair Base products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

26

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

40%

Top 20: 80%

Open market

35%

  • Brand 119%
  • Brand 214%
  • Brand 313%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Swivel Chair Base search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Swivel Chair Base search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swivel chair base12K/yr
  • swivel base11K/yr
  • patio chair swivel rocker base replacement parts5K/yr
  • swivel chair base replacement9K/yr
  • recliner swivel base10K/yr
  • swivel base for chair9K/yr
  • swivel base for recliner8K/yr
  • swivel rocker base7K/yr
  • swivel chair conversion kit6K/yr
  • chair swivel plate6K/yr

Reviews and returns

What reviews say buyers love and hate about Swivel Chair Base

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
4.2%of orders come back
“Garbage”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Swivel Chair Base questions

Answered from the same tracked data.