Swivel Chair Base
FailBuyers convert on only 1.5% of searches, so Swivel Chair Base is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $86K/yr105K searches / yr
- 90-day growth
- +2.5%search demand this quarter
- Competition
- 40%top-5 click share · 23 brands · 26 sellers
Flapen Score
Swivel Chair Base against its category
The dotted line is the Home & Kitchen average. Past it, Swivel Chair Base is stronger. Inside it, weaker.
Market
The Swivel Chair Base market on Amazon at a glance
Shoppers on Amazon United States searched for Swivel Chair Base 105K times last year and spent an estimated $86K. The top 5 brands take 61% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- +2.5%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $86Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- swivel chair base12K searches a year
02 · Price
A sale here is worth $54.70.
Listings sell for $54.70 on average, from $5.99 to $144.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $54.70 that is $0 to $5K a year per listing.
- Average price
- $54.70inside the $15 to $100 sweet spot
- Price range
- $5.99–$144.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #483 within Replacement Parts. It carries 330 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 86%
- Out of stock, average day
- 6.2%
- Average rank
- #483in Replacement Parts
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 330per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Swivel Chair Base products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
26
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
40%
Top 20: 80%
Open market
35%
- Brand 119%
- Brand 214%
- Brand 313%
- Brand 49%
- Brand 56%
- Brand 65%
Demand
Swivel Chair Base search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Swivel Chair Base search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swivel chair base12K/yr
- swivel base11K/yr
- patio chair swivel rocker base replacement parts5K/yr
- swivel chair base replacement9K/yr
- recliner swivel base10K/yr
- swivel base for chair9K/yr
- swivel base for recliner8K/yr
- swivel rocker base7K/yr
- swivel chair conversion kit6K/yr
- chair swivel plate6K/yr
Reviews and returns
What reviews say buyers love and hate about Swivel Chair Base
We read the reviews and the return reasons for every product selling here.
“Garbage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swivel Chair Base questions
Answered from the same tracked data.









