Is sweetgrass profitable to sell on Amazon United States?

The niche generates $64K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (54/100).

How competitive is the sweetgrass niche?

16 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in sweetgrass?

Top complaints mined from reviews: Smell, Moist/Dry, Thickness. The return rate is 0.6%.

When does demand for sweetgrass peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the sweetgrass niche?

Listings span $8.47–$29.62; the average listing price is $16.31 (sweet spot $15–$100). The average incumbent carries 690 reviews — the moat a new listing must climb.

sweetgrass

Worth a look

Shows low returns (0.6%), but a small market ($64K/yr) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$16.31

avg listing price — sweet spot $15–$100

Review moat

Good689.63

avg incumbent reviews — the moat a new listing must climb

Price range

Good$8.47–$29.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+1.5%

90-day search growth — must beat 0% to launch

Market size

Bad$64K

$64K/yr · 75K searches

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, sweetgrass is a $64K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 54/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

sweetgrass market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $49K–$65K; units × avg price
Conversion rate: 5.2%
Avg BSR: #959
Page quality: 0%
Prime: 74%
Sponsored: 63%
Out of stock: 12.3%
Avg brand age: 57 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

25%

Alternative Imagination32%
TRUMIRI13%
JULYHOUSE9%
NESSASTORES9%
Maysing7%
Generic5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top sweetgrass search terms

sweetgrass24K/yr -4.5%3.0% conv.
sweet grass21K/yr -2.2%3.3% conv.
sweet grass braided9K/yr +13.3%4.2% conv.
sweetgrass for smudging9K/yr +2.2%6.3% conv.
sweet grass smudging8K/yr +3.6%4.1% conv.
sweetgrass braid4K/yr +29.2%3.8% conv.

All search terms

Top sweetgrass products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alternative Imagination Sweetgrass Braid - Natural Incense - 18 to 23 Inches Long

Alternative Imagination$16.984.4★926 rev

Sweetgrass Incense Sticks and Incense Stick Holder Bundle Sweet Grass Insence Insense Hem Incense Sticks

TRUMIRI$9.754.5★284 rev

JULYHOUSE Fresh Sweet Grass for Smudging Hand Braided 3-4 Ceremonial Sweet Grass Sweetgrass Smudging Set of 5 pcs Green

JULYHOUSE$22.594.5★13 rev

NessaStores 1 pc White Sage & Sweetgrass Smudge Stick 4-Inch Long Burn Time Hand Tied All Natural Ethically Sourced for Home Cleansing Attracting Positivity & Promoting Happiness JC-185

NESSASTORES$8.474.4★273 rev

Maysing 36 Sweet Grass Braid for Cleansing Smudging Hand Braided Recent Harvest Sweet Grass Incense Braid Thick Authentic Sustainably Harvested Grown Meditation Spiritual

Maysing$25.531.9★16 rev

Newest

by launch date

Yudlto 4.6 oz Organic Dried Sage Cedar & Sweetgrass Loose Mix - Natural Smudging Herbs for Home Cleansing Meditation & Negative Energy Clearing Rituals

Yudlto$27.601 rev

5mo ago

Soul Sticks Sweetgrass Smudge Bombs Pack of 5 with Burner Calming Blend of Ritual Herbs Oils and Resins for Spiritual Practice (Sweetgrass)

Soul Sticks$9.942 rev

6mo ago

Sweetgrass Incense Sticks - Pack of 100 Inscents-Sticks - Made with Non Toxic Insence Ingredients - Scented Incienso Spiritual Insense Natural Agarbatti Incents

TRUMIRI$8.789 rev

8mo ago

Maysing 36 Sweet Grass Braid for Cleansing Smudging Hand Braided Recent Harvest Sweet Grass Incense Braid Thick Authentic Sustainably Harvested Grown Meditation Spiritual

Maysing$25.5316 rev

11mo ago

1Pcs Sweetgrass Braids for Smudging Hand-Braided Ceremonial Sweetgrass for Cleansing Meditation and Ritual Use Cleansing Sage (Thick 5 Braid)

Generic$11.905 rev

1y ago

What buyers say about sweetgrass

What buyers praise and complain about, mined from review topics.

What buyers love

Smell73%

“I love this scent very calming”

Value For Money8%

“Great value for the money”

Quality-Overall7%

“Good quality”

Advertised Vs Actual Product4%

“Just what I ordered”

Efficiency2%

“Works great”

Correct Contents1%

“The quantity is perfect”

What buyers complain about

Smell33%

“has an acrid unpleasant scent”

Moist/Dry13%

“It was dried out”

Thickness10%

“The grass is thicker and stronger than any sweetgrass I've had before, almost stalky”

Pest/Insect Control10%

“Attracts mosquitos”

Value For Money7%

“Very expensive”

Functionality-Overall5%

“Never grew”

Plant Growth5%

“Never grew”

Sweetness5%

“Does not have any sweet grass scent”

Size-Overall3%

“Small”

Top return reasons

Smell62%

Quality-Overall10%

Advertised Vs Actual Product9%

Value For Money7%

Lubrication3%

Product Condition3%

Thin3%

Cough Relief2%

Common questions

Is sweetgrass profitable to sell on Amazon United States?: The niche generates $64K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (54/100).
How competitive is the sweetgrass niche?: 16 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in sweetgrass?: Top complaints mined from reviews: Smell, Moist/Dry, Thickness. The return rate is 0.6%.
When does demand for sweetgrass peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the sweetgrass niche?: Listings span $8.47–$29.62; the average listing price is $16.31 (sweet spot $15–$100). The average incumbent carries 690 reviews — the moat a new listing must climb.