Is sweet grace candles profitable to sell on Amazon United States?

The niche generates $118K/yr across 16 tracked products. 90-day search growth is +3.3%. Flapen's verdict: Skip it (42/100).

How competitive is the sweet grace candles niche?

3 brands and 28 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sweet grace candles?

Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.8%.

When does demand for sweet grace candles peak?

Demand peaks in Jun–Dec; the busiest month runs 11.6× the quietest.

What does it cost to enter the sweet grace candles niche?

Listings span $15.83–$58.32; the average listing price is $28.99 (sweet spot $15–$100). The average incumbent carries 1,902 reviews — the moat a new listing must climb.

sweet grace candles

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.99

avg listing price — sweet spot $15–$100

Price range

Incredible$15.83–$58.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,902.06

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.3%

90-day search growth — must beat 0% to launch

Market size

Okay$118K

$118K/yr · 77K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sweet grace candles is a $118K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 42/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

sweet grace candles market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $116K–$145K; units × avg price
Conversion rate: 5.3%
Avg BSR: #838
Page quality: 0%
Prime: 63%
Sponsored: 88%
Out of stock: 4.7%
Avg brand age: 46 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Bridgewater91%
TYLER CANDLE COMPANY5%
Capri Blue4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +3.3% search growth over the last 90 days.

Peak months: Jun, Dec · busiest ÷ quietest = 11.6×

Open Trend

Top sweet grace candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bridgewater Candle 18oz Large Soy Wax Blend Best Fragranced Jar Candle-Sweet Grace

Bridgewater$32.534.6★1,970 rev

Bridgewater$37.834.8★11 rev

Bridgewater Candle 8oz Soy Wax Blend Fragranced Jar Candle-Sweet Grace

Bridgewater$23.704.6★1,194 rev

Bridgewater Candle Soy Wax Blend Bar of Wax Melts Air Freshener 3 Pack-Sweet Grace

Bridgewater$20.974.6★1,476 rev

Bridgewater Candle Sachet Air Freshener Bag for Home or Car 6 Pack-Sweet Grace

Bridgewater$17.974.6★539 rev

Newest

by launch date

Bridgewater Candle Sweet Grace Collection Scented Non-Aerosol Room Spray | Passion Fruit Sparkling Tea Patchouli Air Freshener | 7 oz | Long Lasting Room Freshener | Home Fragrance

Bridgewater$15.85385 rev

1y ago

Bridgewater Candle Sweet Grace Scented Non-Aerosol Room Spray | Passion Fruit Sparkling Tea Patchouli Air Freshener | 7 oz | Long Lasting Room Freshener | Home Fragrance

Bridgewater$15.83385 rev

2y ago

Bridgewater$37.8311 rev

2y ago

Capri Blue Volcano Scented Mercury Iridescent Inverted Jar Candles for Home Housewarming Gifts for Women & Men Long Burning Soy Wax Blend (10 Oz)

Capri Blue$28.79193 rev

4y ago

Bridgewater Candle Sweet Grace Home Dcor Collection Soy Blend Fragranced Candle #021

Bridgewater$51.2127 rev

4y ago

What buyers say about sweet grace candles

What buyers praise and complain about, mined from review topics.

What buyers love

Smell77%

“Amazing Smell”

Brightness/Shine/Glow6%

“Beautiful candle”

Durability3%

“Long-Lasting Freshness: Garments, sheets, and blankets retain the sophisticated scent for weeks after washing”

Value For Money2%

“Best value”

Quality-Overall2%

“High quality candle”

Warmth1%

“warm and excellent throw”

Gifting Purpose1%

“Great gift for friends”

Advertised Vs Actual Product1%

“Just as described”

Ease Of Cleaning1%

“cleans very well”

Size-Overall1%

“a good size”

What buyers complain about

Smell52%

“No smell”

Value For Money10%

“they were completely price gouging it”

Quality-Overall6%

“This candle is HORRID”

Strength5%

“Too strong for me”

Leak-Proof3%

“My detergent arrived with leakage on the paper packaging”

Flammable2%

“does not burn evenly”

Gifting Purpose2%

“Love Candle - No Gift Option”

Size-Overall2%

“Its a rather large pack”

Product Condition1%

“Old product”

Durability1%

“it does not last”

Top return reasons

Smell64%

Size-Overall8%

Advertised Vs Actual Product7%

Leak-Proof6%

Value For Money3%

Defective Material/Parts3%

Functionality-Overall2%