Is sweet 16 plates profitable to sell on Amazon United States?

The niche generates $83K/yr across 67 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the sweet 16 plates niche?

44 brands and 50 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in sweet 16 plates?

Top complaints mined from reviews: Color, Quality-Overall, Value For Money. The return rate is 3.6%.

When does demand for sweet 16 plates peak?

Demand is steady year-round — the busiest month runs 2.0× the quietest.

What does it cost to enter the sweet 16 plates niche?

Listings span $5.89–$35.38; the average listing price is $14.87 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.

sweet 16 plates

Worth a look

Shows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($83K/yr) keeps it on the watch list.

Brand share

Great41%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Review moat

Great363.09

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.87

avg listing price — sweet spot $15–$100

Price range

Good$5.89–$35.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$83K

$83K/yr · 90K searches

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, sweet 16 plates is a $83K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

sweet 16 plates market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $74K–$89K; units × avg price
Conversion rate: 6.2%
Avg BSR: #2,011
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 6.2%
Avg brand age: 25 months
Avg seller age: 212 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

44 falling

Sellers

Top-5 brand share

41%

Top 20: 79%

Top-5 click share

27%

Top 20: 62%

Open market

55%

KHAIVI14%
Juhap9%
Generic7%
SNIMICS6%
YISKUOPU5%
Winoo Design5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 2.0×

Open Trend

Top sweet 16 plates search terms

sweet 16 plates and napkins24K/yr -11.1%3.5% conv.
sweet 16 plates22K/yr +2.3%3.5% conv.
16th birthday plates14K/yr -10.3%3.8% conv.
16th birthday plates and napkins12K/yr -5.0%4.1% conv.
sweet 16 plates and napkins party supplies6K/yr -14.5%3.6% conv.
sweet 16 party plates5K/yr +3.1%4.3% conv.
16 birthday plates6K/yr -18.4%5.9% conv.

All search terms

Top sweet 16 plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

40PCS 16th Birthday Decorations for Girls Rose Gold Sweet 16 Party Decorations Kits Include Sweet 16 Plates and Napkins Set Sweet 16 Table Decorations for Girls Teenager Princess Party Supplies

KHAIVI$8.574.6★1,189 rev

Rose Gold Sweet 16 Birthday Decorations for Girls - Serves 16 - Includes Sweet 16th Plates and Napkins Party Supplies Cups Cutlery for Sweet Sixteen Party

Winoo Design$23.224.7★313 rev

Juhap 16th Birthday Decorations for Girls Her Rose Gold Happy 16 Years Old Birthday Party Supplies Including 20 Plates 20 Napkins 16 Girl Birth Tableware for Sweet Teenager Party

Juhap$9.604.5★34 rev

16th Birthday Decorations for Girls Rose Gold Sweet 16 Birthday Party Decoration for Her 16th Happy Birthday Plates and Napkins Tablecloth Decoration for Girls

SNIMICS$12.784.7★1,103 rev

16th Birthday Decorations for Girls 61Pcs Rose Gold Sweet 16 Plates and Napkins Tablecloth Forks Happy 16th Birthday Plates for Sweet 16 Birthday Decorations Tableware Serves 20

YISKUOPU$12.244.4★101 rev

Newest

by launch date

49PCS 16th Birthday Decorations for Girls Rose Gold Theme Birthday Party Including Happy Birthday Plates Napkins Tablecloth for Sweet Girls 24 Guests

YGSEPCC$9.021 rev

4mo ago

Cekivina 20Pcs 16th Birthday Plates Rose Gold 9 Inch Large Paper Plates Happy 16th Birthday Party Supplies Sweet 16 Party Plate Set for 16th Birthday Decorations for Girls

Cekivina$7.8037 rev

6mo ago

Greencian 96Pcs Happy 16th Birthday Sweet Girl Glitter Decoration Serves 24

Greencian$21.8123 rev

7mo ago

40Pcs 16th Birthday Decorations for Boys Girls Cool 16 Year Old Party Supplies Table Decor 16th Birthday Plates and Napkins Set for Teen 16 Years Old Party Favor Serve 20

DURYGEN$8.68174 rev

9mo ago

16th Birthday Decorations for Girls 61Pcs Rose Gold Sweet 16 Plates and Napkins Tablecloth Forks Happy 16th Birthday Plates for Sweet 16 Birthday Decorations Tableware Serves 20

YISKUOPU$12.24101 rev

9mo ago

What buyers say about sweet 16 plates

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“The plates and napkins are good quality”

Color14%

“colors were really pretty”

Advertised Vs Actual Product11%

“Just as advertised”

Value For Money9%

“Good for price”

Design-Overall6%

“Cute design”

Strength6%

“Nice and sturdy”

Durability4%

“feels durable enough to actually hold up during a party”

Brightness/Shine/Glow3%

“Nice # candles”

Correct Contents2%

“Pretty and more than enough pieces”

Assembly/Installation2%

“Easy to set up”

What buyers complain about

Color17%

“The appearance and color is not what the picture shows”

Quality-Overall12%

“Flimsy clumsy cheap”

Value For Money12%

“not as expected for the price”

Thickness10%

“kinda thin”

Strength10%

“Very flimsy”

Assembly/Installation6%

“Sorta lot of trouble to assemble”

Gifting Purpose4%

“I had to give 1 star”

Print Quality4%

“Printing not centered”

Size-Overall4%

“Very disappointing expected the plates and napkins to be at lease 10 inches”

Natural Resource Wastage2%

“WASTE OF MONEY”

Top return reasons

Color30%

Size-Overall24%

Value For Money12%

Quality-Overall9%

Advertised Vs Actual Product8%

Strength4%

Material Quality3%

Thin2%

Design-Overall1%

Product Condition1%

Common questions

Is sweet 16 plates profitable to sell on Amazon United States?: The niche generates $83K/yr across 67 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the sweet 16 plates niche?: 44 brands and 50 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in sweet 16 plates?: Top complaints mined from reviews: Color, Quality-Overall, Value For Money. The return rate is 3.6%.
When does demand for sweet 16 plates peak?: Demand is steady year-round — the busiest month runs 2.0× the quietest.
What does it cost to enter the sweet 16 plates niche?: Listings span $5.89–$35.38; the average listing price is $14.87 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.