Skip to content

Swan Cake Topper

Fail

Shoppers spend an estimated $66K a year here, so Swan Cake Topper is a Fail.

Flapen Score
35
35 / 100
Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 49
Market size
$66K/yr116K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
76%top-5 click share · 12 brands · 23 sellers

Flapen Score

Swan Cake Topper against its category

The dotted line is the Home & Kitchen average. Past it, Swan Cake Topper is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swan Cake Topper market on Amazon at a glance

Shoppers on Amazon United States searched for Swan Cake Topper 116K times last year and spent an estimated $66K. The top 5 brands take 81% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
2.0%
Market size, estimated
$66Ka year
Top search term
swan cake topper62K searches a year

02 · Price

A sale here is worth $29.20.

Listings sell for $29.20 on average, from $9.70 to $188.93. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $29.20 that is $0 to $3K a year per listing.

Average price
$29.20inside the $15 to $100 sweet spot
Price range
$9.70–$188.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #1,182 within Collectible Figurines. It carries 25 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
3.7%
Average rank
#1,182in Collectible Figurines
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
25per listing
Listings tracked
14

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Swan Cake Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

23

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

  • Brand 131%
  • Brand 222%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (6 brands, 12%)

Search terms

Top Swan Cake Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swan cake topper62K/yr
  • swan cake toppers15K/yr
  • swan wedding cake topper14K/yr
  • swan cake topper wedding15K/yr
  • swans cake topper5K/yr
  • lenox swan cake topper4K/yr

Reviews and returns

What reviews say buyers love and hate about Swan Cake Topper

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
48%of negative reviews mention “Weight Heavy”
3.1%of orders come back
“however heavier than expected”
A buyer, on “Weight Heavy”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Swan Cake Topper questions

Answered from the same tracked data.