Swan Cake Topper
FailShoppers spend an estimated $66K a year here, so Swan Cake Topper is a Fail.
- Flapen Score
- 35 / 100Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 4935
- Market size
- $66K/yr116K searches / yr
- 90-day growth
- -11.9%search demand this quarter
- Competition
- 76%top-5 click share · 12 brands · 23 sellers
Flapen Score
Swan Cake Topper against its category
The dotted line is the Home & Kitchen average. Past it, Swan Cake Topper is stronger. Inside it, weaker.
Market
The Swan Cake Topper market on Amazon at a glance
Shoppers on Amazon United States searched for Swan Cake Topper 116K times last year and spent an estimated $66K. The top 5 brands take 81% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -11.9%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $66Ka year
- Top search term
- swan cake topper62K searches a year
02 · Price
A sale here is worth $29.20.
Listings sell for $29.20 on average, from $9.70 to $188.93. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $29.20 that is $0 to $3K a year per listing.
- Average price
- $29.20inside the $15 to $100 sweet spot
- Price range
- $9.70–$188.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #1,182 within Collectible Figurines. It carries 25 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 3.7%
- Average rank
- #1,182in Collectible Figurines
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 25per listing
- Listings tracked
- 14
04 · Newcomers
3 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Swan Cake Topper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 1, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hoteam 2 Pcs Swan Cake Topper Couple Wedding Cake Toppers Decor Vintage Elegant Ceramics Wedding Decor Novios Para Pastel for Anniversaries Engagement Party Bridal Showers Romantic Desk Decoration
- Price
- $23.96
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 6mo ago

ZKSYLSM White Ceramic Swan Figurines - Elegant Knick Knacks for Shelves Home Decor & Cake Topper Set (3.9 x 3.3)
- Price
- $17.55
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 6mo ago

2PCS White Swan Figurines Cake Toppers Elegant Ceramic Swan Couple Statues for Wedding Decor Modern Minimalist Romantic Art Knick Knacks for Home Office Dresser Shelf Shelves Fireplace Dcoration
- Price
- $19.94
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 9mo ago

FCKLVMC 18 Pcs Swan Cake Topper Wedding Set
- Price
- $17.60
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago

Lladro Endless Love Cake Topper #9681
- Price
- $188.93
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3y ago
Trending
estimated 90-day click momentum
Sinbana 2pcs Ceramic Swan Cake Toppers White Elegant Swan Shaped Figurines Knick Knacks for Shelves Bookshelf Home Table Centerpiece Wedding Bridal Shower Party Cake Decor Supplies
- Price
- $17.33
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

2 Pcs Swan Cake Topper for Wedding Vintage Matte Ceramic Swan Decor
- Price
- $19.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

PKTEMUS 2PCS Swan Cake Topper White Swans Couple Figurines Lovely Ceramic Cake Toppers Birthday Candle Holder Animal for Wedding Party Tabletop Home Decorations
- Price
- $18.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

FCKLVMC 18 Pcs Swan Cake Topper Wedding Set
- Price
- $17.60
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago

PKTEMUS 2pcs White Swan Wedding Cake Topper Ceramic Swan Figurines Couple
- Price
- $18.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Newest
by launch date
Sinbana 2pcs Ceramic Swan Cake Toppers White Elegant Swan Shaped Figurines Knick Knacks for Shelves Bookshelf Home Table Centerpiece Wedding Bridal Shower Party Cake Decor Supplies
- Price
- $17.33
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

2 Pcs Swan Cake Topper for Wedding Vintage Matte Ceramic Swan Decor
- Price
- $19.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Hotop 2pcs Mini Swan Couple Wedding Cake Toppers Bride and Groom Resin Funny Figurines Animals Figures Decoration for Wedding Engagement Cake Ornament Anniversary Birthday Decorations
- Price
- $13.14
- Rating
- 4.1/5
- Reviews
- 2
- Age
- 3mo ago

FCKLVMC 18 Pcs Swan Cake Topper Wedding Set
- Price
- $17.60
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago

PKTEMUS 2pcs White Swan Wedding Cake Topper Ceramic Swan Figurines Couple
- Price
- $18.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
23
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
12%
- Hoteam31%
- ZKSYLSM22%
- Lifexquisiter11%
- PKTEMUS9%
- FCKLVMC7%
- LLADRÓ7%
- Open — no brand owns it (6 brands, 12%)
Search terms
Top Swan Cake Topper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- swan cake topper62K/yr
- swan cake toppers15K/yr
- swan wedding cake topper14K/yr
- swan cake topper wedding15K/yr
- swans cake topper5K/yr
- lenox swan cake topper4K/yr
Reviews and returns
What reviews say buyers love and hate about Swan Cake Topper
We read the reviews and the return reasons for every product selling here.
“however heavier than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swan Cake Topper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









