Swag
MaybeThe top 5 products take only 15% of clicks. But buyers convert on only 0.7% of searches, so Swag is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 4955
- Market size
- $129K/yr704K searches / yr
- 90-day growth
- -20.6%search demand this quarter
- Competition
- 15%top-5 click share · 93 brands · 186 sellers
Flapen Score
Swag against its category
The dotted line is the Home & Kitchen average. Past it, Swag is stronger. Inside it, weaker.
Market
The Swag market on Amazon at a glance
Shoppers on Amazon United States searched for Swag 704K times last year and spent an estimated $129K. The top 5 brands take 32% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 704K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.
- Searches, last 12 months
- 704K
- Growth, 90 days vs prior 90
- -20.6%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $129Ka year
- Peak month
- November11.8× the quietest month
- Top search term
- swag165K searches a year
02 · Price
A sale here is worth $25.13.
Listings sell for $25.13 on average, from $8.50 to $72.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $25.13 that is $0 to $3K a year per listing.
- Average price
- $25.13inside the $15 to $100 sweet spot
- Price range
- $8.50–$72.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 7.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #4,223 within Wreaths. It carries 391 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 87%
- Out of stock, average day
- 27.0%
- Average rank
- #4,223in Wreaths
- Average rating
- 4.08 starsAmazon United States average 4.42 stars
- Average reviews
- 391per listing
- Listings tracked
- 159
04 · Newcomers
10 of last year's 91 launches cleared the first-year sales bar.
91 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 91
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Swag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
24 Floral Swag for Front Door Greenery Teardrop Swag Eucalyptus Swag Summer Wreath with Eucalyptus Olives Leaves Mixed Berry for Wedding Arch Party Wall Home Garden Decor
- Price
- $22.27
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 10mo ago

LIWEIKE Mens Hipster Hip Hop Swag Curve Hem Short Sleeve T Shirt (Black X-Large)
- Price
- $18.76
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 8y ago

Hashtag Swag Graphic Tees and T Shirts for Men and Women Funny Tshirt
- Price
- $17.64
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 6mo ago

Artificial Olive Teardrop Swag Wreath for Front Door - 22 Inch Faux Greenery Wall Decor with Burlap Bow - Farmhouse Olive Branch Swag for Indoor Kitchen Entryway Wedding Arch
- Price
- $33.69
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 7mo ago

2026 Summer Olive Branch Teardrop Swag 24 Inch Extra Full & Thick Faux Greenery with Upgraded Ribbon & Textured Leaves Sturdy Farmhouse Hanging Wreath for Door Wedding Arch Kitchen (Green 1Pcs)
- Price
- $23.09
- Rating
- 3.4/5
- Reviews
- 43
- Age
- 8mo ago
Trending
estimated 90-day click momentum
2 PCS 24 Summer Greenery Swags for Front Door Artificial Green Eucalyptus Teardrop Swags with Olive Leaves Mixed Berry Hanging Swag for Farmhouse Wedding Kitchen Cabinet Home Outdoor Decor
- Price
- $22.56
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 3mo ago

LIWEIKE Mens Hipster Hip Hop Swag Curve Hem Short Sleeve T Shirt (White Large)
- Price
- $18.80
- Rating
- 4.2/5
- Reviews
- 136
- Age
- 8y ago

26 Farmhouse Olive Greenery Swag with Burlap Bow Full Artificial Olive Leaf Swag for Front Door Wall Mantel & Table Dcor Realistic Year-Round Greenery Decoration (Green 1Pcs)
- Price
- $24.40
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 4mo ago

Svndlyn 26 Inch Lighted Olive Leaf Swag with Timer and Striped Bow
- Price
- $32.24
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

LIWEIKE Mens Hipster Hip Hop Swag Curve Hem Short Sleeve T Shirt (Black X-Large)
- Price
- $18.76
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 8y ago
Newest
by launch date
2 PCS 24 Summer Greenery Swags for Front Door Artificial Green Eucalyptus Teardrop Swags with Olive Leaves Mixed Berry Hanging Swag for Farmhouse Wedding Kitchen Cabinet Home Outdoor Decor
- Price
- $22.56
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 3mo ago

26 Farmhouse Olive Greenery Swag with Burlap Bow Full Artificial Olive Leaf Swag for Front Door Wall Mantel & Table Dcor Realistic Year-Round Greenery Decoration (Green 1Pcs)
- Price
- $24.40
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 4mo ago

3 PCS Artificial Green Eucalyptus Olives Wreaths for Front Door Spring Summer Greenery Teardrop Swag with Eucalyptus Leaves Boxwood Mixed Berry for Indoor Outdoor Farmhouse Home Festival Wedding Decor
- Price
- $31.37
- Rating
- 2.9/5
- Reviews
- 10
- Age
- 5mo ago

Hashtag Swag Graphic Tees and T Shirts for Men and Women Funny Tshirt
- Price
- $17.64
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 6mo ago

Hashtag Swag T-Shirt
- Price
- $17.67
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 15% of clicks, no more. An open shelf where new products get seen.
Brands
93 rising
Sellers
186
Est. top-5 brand share
32%
Top 20: 67%
Est. top-5 click share
15%
Top 20: 41%
Open market
64%
- Svndlyn9%
- YLOLUL7%
- EYNDYN7%
- LIWEIKE5%
- Generic4%
- idyllic4%
Demand
Swag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 11.8×
Search terms
Top Swag search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- swag165K/yr
- teardrop wreath45K/yr
- swags25K/yr
- greenery swag24K/yr
- teardrop wreaths for front door17K/yr
- front door swag18K/yr
- door swag19K/yr
- teardrop swag40K/yr
- swag wreaths for front door14K/yr
- swag wreath24K/yr
Reviews and returns
What reviews say buyers love and hate about Swag
We read the reviews and the return reasons for every product selling here.
“Super small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









