Is sushi plate profitable to sell on Amazon United States?

The niche generates $140K/yr across 48 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the sushi plate niche?

37 brands and 55 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in sushi plate?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.1%.

When does demand for sushi plate peak?

Demand peaks in Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the sushi plate niche?

Listings span $9.77–$46.11; the average listing price is $26.30 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.

sushi plate

Worth a look

Shows a sweet-spot price point ($26.30 avg), but soft demand (-15.5% this quarter) keeps it on the watch list.

Avg price

Incredible$26.30

avg listing price — sweet spot $15–$100

Brand share

Great42%

top-5 brand share — no brand owns this niche

Review moat

Great293.25

avg incumbent reviews — the moat a new listing must climb

Competition

Great32%

top-5 click share — an open shelf

Price range

Great$9.77–$46.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Market size

Okay$140K

$140K/yr · 383K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, sushi plate is a $140K/yr Amazon United States market (383K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

sushi plate market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $158K–$210K; units × avg price
Conversion rate: 1.4%
Avg BSR: #119
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 7.7%
Avg brand age: 39 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

Top-5 brand share

42%

Top 20: 81%

Top-5 click share

32%

Top 20: 69%

Open market

54%

ELFULLY13%
Pumtus10%
MOCERAKAI7%
Uaral6%
WLWNWFT6%
UNICASA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.3×

Open Trend

Top sushi plate search terms

sushi plates106K/yr -18.8%0.9% conv.
japanese plates54K/yr -6.4%0.3% conv.
sushi plate50K/yr -12.9%0.9% conv.
sushi plate set33K/yr -21.1%1.1% conv.
sushi tray23K/yr -26.9%0.6% conv.
sushi platter15K/yr -13.4%0.3% conv.
sushi serving tray15K/yr -10.2%0.3% conv.
sushi dishes14K/yr -16.7%1.4% conv.
japanese plate13K/yr -15.8%0.4% conv.
sushi serving set14K/yr -30.8%1.4% conv.

All search terms

Top sushi plate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ELFULLY 16 Pcs Sushi Plate Set Plastic Sushi Serving Dish Melamine Japanese Dinnerware Sets with 4 Sushi Trays 4 Soy Sauce Bowls 4 Pairs of Chopsticks and Holders Wedding Housewarming Gift Black

ELFULLY$24.534.8★33 rev

WLWNWFT Sushi Plate Set Natural Slate Sushi Serving Dishes Japanese Dinnerware Sets with 2 Soy Sauce Bowls 2 Pairs of Chopsticks and Holders for Wedding Housewarming

WLWNWFT$19.865.0★10 rev

Mocerakai 10 pcs Japanese Sushi Plate Sets Serving Platters and Trays for Entertaining Sushi Dishes Set Plates Sushi Plates Traditional Cuisine Dinnerware Sets with Chopsticks Blue Plum

MOCERAKAI$25.584.8★47 rev

Pumtus 8 Pcs Sushi Plate Set Ceramic Sushi Serving Set for 2 Japanese Sushi Dinnerware for Wedding Housewarming Includes 2 Serving Dishes 2 Sauce Bowls 2 Pairs of Chopsticks 2 Chopstick Holders

Pumtus$22.414.9★26 rev

UNICASA Ceramic Sushi Plate Set for 2 people Japanese Dinnerware Gift Set 8 Piece Sushi Serving Set Include Sushi Plates Sauce Dishes Chopsticks & Holders Light Brown

UNICASA$34.844.6★22 rev

Newest

by launch date

Pumtus 8 Pcs Ceramic Sushi Plate Set Floral Japanese Serving Dishes Sushi Dinnerware for Wedding Housewarming Gift Includes 2 Sushi Tray 2 Sauce Bowls 2 Pairs of Chopsticks 2 Chopstick Rests

Pumtus$20.383 rev

4mo ago

Oqqlin 16 Pieces Sushi Plate Set Melamine Sushi Serving Set Includes 4Pcs Trays 4Pcs Soy Sauce Dishs 4 Pair Chopsticks and 4 Pcs Chopstick Holders (Black)

Oqqlin$20.782 rev

4mo ago

WLWNWFT Sushi Plate Set Natural Slate Sushi Serving Dishes Japanese Dinnerware Sets with 2 Soy Sauce Bowls 2 Pairs of Chopsticks and Holders for Wedding Housewarming

WLWNWFT$19.8610 rev

5mo ago

Afgaogw 16pcs Sushi Plates Set Melamine Sushi Serving Set Japanese Dinnerware Sets - Includes 4 Sushi Trays 4 Soy Sauce Bowls 4 Pairs of Chopsticks and Holders Wedding Housewarming Gift Black

Afgaogw$21.841 rev

7mo ago

UNICASA Ceramic Sushi Plate Set for 2 people Japanese Dinnerware Gift Set 8 Piece Sushi Serving Set Include Sushi Plates Sauce Dishes Chopsticks & Holders Light Brown

UNICASA$34.8422 rev

1y ago

What buyers say about sushi plate

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Great quality little bowls”

Design-Overall8%

“the designs are lovely”

Size-Overall7%

“Great size”

Color7%

“Beautiful colors”

Strength6%

“Sturdy and easy to care for, just what Mom ordered for ease of use”

Gifting Purpose5%

“made for a good gift”

Value For Money5%

“Worth it”

Advertised Vs Actual Product4%

“As described”

Durability4%

“Cute and durable”

Ease Of Cleaning4%

“Easy to clean”

What buyers complain about

Size-Overall34%

“the plates themselves are very small”

Quality-Overall11%

“They appear cheaply made”

Durability8%

“Break easy”

Value For Money3%

“looks even more expensive than it was”

Sharpness3%

“Has very sharp edges”

Dishwasher Safe3%

“don't put it in the dishwasher as one of the plates broke”

Flatness3%

Smell3%

“SMELLS”

Ease Of Cleaning3%

“there is no way of getting it out”

Advertised Vs Actual Product2%

“They were a little dubious about these bowls”

Top return reasons

Size-Overall62%

Advertised Vs Actual Product5%

Value For Money5%

Material Quality4%

Color4%

Quality-Overall3%

Weight Heavy3%

Product Condition2%

Defective Material/Parts1%

Design-Overall1%

Common questions

Is sushi plate profitable to sell on Amazon United States?: The niche generates $140K/yr across 48 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the sushi plate niche?: 37 brands and 55 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in sushi plate?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.1%.
When does demand for sushi plate peak?: Demand peaks in Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the sushi plate niche?: Listings span $9.77–$46.11; the average listing price is $26.30 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.