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Sushi Plate

Maybe

Products sell for $26.30 on average, inside the sweet spot. But demand is soft, at -15.5% this quarter, so Sushi Plate is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$140K/yr383K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
32%top-5 click share · 37 brands · 55 sellers

Flapen Score

Sushi Plate against its category

The dotted line is the Home & Kitchen average. Past it, Sushi Plate is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sushi Plate market on Amazon at a glance

Shoppers on Amazon United States searched for Sushi Plate 383K times last year and spent an estimated $140K. The top 5 brands take 42% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
383K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
1.4%
Market size, estimated
$140Ka year
Peak month
December2.3× the quietest month
Top search term
sushi plates106K searches a year

02 · Price

A sale here is worth $26.30.

Listings sell for $26.30 on average, from $9.77 to $46.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $26.30 that is $0 to $3K a year per listing.

Average price
$26.30inside the $15 to $100 sweet spot
Price range
$9.77–$46.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #119 within Dinnerware. It carries 293 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#119in Dinnerware
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
293per listing
Listings tracked
48

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Sushi Plate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 6, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

$0$6K$11K$17K$22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

55

Est. top-5 brand share

42%

Top 20: 81%

Est. top-5 click share

32%

Top 20: 69%

Open market

54%

  • ELFULLY13%
  • Pumtus10%
  • MOCERAKAI7%
  • Uaral6%
  • WLWNWFT6%
  • UNICASA4%

Demand

Sushi Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Sushi Plate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sushi plates106K/yr
  • japanese plates54K/yr
  • sushi plate50K/yr
  • sushi plate set33K/yr
  • sushi tray23K/yr
  • sushi platter15K/yr
  • sushi serving tray15K/yr
  • sushi dishes14K/yr
  • japanese plate13K/yr
  • sushi serving set14K/yr

Reviews and returns

What reviews say buyers love and hate about Sushi Plate

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Size-Overall”
4.1%of orders come back
“the plates themselves are very small”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sushi Plate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data