Surf Poncho

Shoppers searched for this 743K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +61.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months

743K

Growth, 90 days vs prior 90

+61.4%

Conversion, latest week

1.0%

Market size, estimated

$254Ka year

Peak month

July2.9× the quietest month

Top search term

towel poncho108K searches a year

Listings sell for $34.87 on average, from $10.16 to $92.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $34.87 that is $0 to $3K a year per listing.

Average price

$34.87inside the $15 to $100 sweet spot

Price range

$10.16–$92.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.1%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #478 within Towels. It carries 1,186 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

94%

Out of stock, average day

9.9%

Average rank

#478in Towels

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

1,186per listing

Listings tracked

99

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

6Amazon's first-year sales bar

Average brand age

37 months