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Supima Cotton Sheets King

Fail

The top 5 brands take 96% of clicks, so Supima Cotton Sheets King is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$118K/yr117K searches / yr
90-day growth
+28.6%search demand this quarter
Competition
74%top-5 click share · 7 brands · 10 sellers

Flapen Score

Supima Cotton Sheets King against its category

The dotted line is the Home & Kitchen average. Past it, Supima Cotton Sheets King is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Supima Cotton Sheets King market on Amazon at a glance

Shoppers on Amazon United States searched for Supima Cotton Sheets King 117K times last year and spent an estimated $118K. The top 5 brands take 96% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
+28.6%
Conversion, latest week
1.7%
Market size, estimated
$118Ka year
Peak month
June1.4× the quietest month
Top search term
organic cotton sheets king47K searches a year

02 · Price

A sale here is worth $57.67.

Listings sell for $57.67 on average, from $29.95 to $114.06. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $57.67 that is $6K to $14K a year per listing.

Average price
$57.67inside the $15 to $100 sweet spot
Price range
$29.95–$114.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Sheets & Pillowcases. It carries 15,158 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#54in Sheets & Pillowcases
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
15,158per listing
Listings tracked
14

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Supima Cotton Sheets King products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

10

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • Brand 153%
  • Brand 214%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Supima Cotton Sheets King search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Supima Cotton Sheets King search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic cotton sheets king47K/yr
  • organic cotton king sheets24K/yr
  • 100% organic cotton sheets king7K/yr
  • king organic cotton sheets7K/yr
  • king size organic cotton sheets6K/yr
  • cotton percale king sheets5K/yr
  • organic percale sheets king4K/yr
  • organic cotton bed sheets king4K/yr
  • organic cotton king sheet set6K/yr
  • king sheets organic cotton3K/yr

Reviews and returns

What reviews say buyers love and hate about Supima Cotton Sheets King

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Hard Feel”
3.6%of orders come back
“They are rough”
A buyer, on “Hard Feel”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Supima Cotton Sheets King questions

Answered from the same tracked data.