supima cotton sheets king
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$57.67avg listing price — sweet spot $15–$100
Price range
Great$29.95–$114.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+28.6%90-day search growth — must beat 0% to launch
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$118K$118K/yr · 117K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad15,158.07avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, supima cotton sheets king is a $118K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
supima cotton sheets king market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $115K–$144K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
10
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
2%
- LANE LINEN53%
- California Design Den14%
- TEXAS LINEN CO.11%
- Bedsure10%
- RUVANTI9%
- Linen Home2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top supima cotton sheets king search terms
- organic cotton sheets king47K/yr
- organic cotton king sheets24K/yr
- 100% organic cotton sheets king7K/yr
- king organic cotton sheets7K/yr
- king size organic cotton sheets6K/yr
- cotton percale king sheets5K/yr
- organic percale sheets king4K/yr
- organic cotton bed sheets king4K/yr
- organic cotton king sheet set6K/yr
- king sheets organic cotton3K/yr
Top supima cotton sheets king products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LANE LINEN King Sheets 100% Organic Cotton 4pc Percale Cooling Soft - White
LANE LINEN$46.294.3★33,391 rev
TEXAS LINEN CO. 100% Organic Cotton Percale Sheets King Size - 4 PC White Organic Sheets King Set Soft Crisp & Cooling Fully Elasticized 16 Deep Pocket Hotel Bedsheet Set - GOTS Certified
TEXAS LINEN CO.$31.594.2★1,770 rev
California Design Den King Size Sheets Set - Soft 100% Organic Cotton Crisp Percale Sheets with Deep Pockets Breathable and Durable Bedding Set - White
California Design Den$62.164.4★5,103 rev
RUVANTI 100% Cotton Organic Percale Sheets King Size Daisy Bud
RUVANTI$51.694.6★2,402 rev
Bedsure 100% GOTS Certified Organic Cotton Sheets King Size Sheets Set 17 Deep Pocket Bedsheets with Corner Straps Eco-Friendly Soft Breathable & Luxury PureWoven Cotton Hotel Bedding Ivory
Bedsure$107.814.6★199 rev
Newest
by launch date
California Design Den King Sheets Set - Soft 100% Organic Cotton Sheets with Deep Pockets Crisp Percale Breathable and Durable Bedding Set - True Ivory
California Design Den$64.025,103 rev
Bedsure 100% GOTS Certified Organic Cotton Sheets King Size Sheets Set 17 Deep Pocket Bedsheets with Corner Straps Eco-Friendly Soft Breathable & Luxury PureWoven Cotton Hotel Bedding Ivory
Bedsure$107.81199 rev
Bedsure 100% GOTS Certified Organic Cotton Sheets King Size Sheets Set 17 Deep Pocket Bedsheets with Corner Straps Eco-Friendly Soft Breathable & Luxury PureWoven Cotton Hotel Bedding Linen
Bedsure$114.06199 rev
THREAD SPREAD 100% Organic Cotton Sheets - Organic Cotton Percale Weave Sheet Set Soft Cooling Crisp & Breathable 16 Deep Pocket Hotel Quality Bedding Set - 4 PC King White
THREAD SPREAD$29.95897 rev
TEXAS LINEN CO. 100% Organic Cotton Percale Sheets King Size - 4 PC White Organic Sheets King Set Soft Crisp & Cooling Fully Elasticized 16 Deep Pocket Hotel Bedsheet Set - GOTS Certified
TEXAS LINEN CO.$31.591,770 rev
Trending
90-day click momentumBedsure 100% GOTS Certified Organic Cotton Sheets King Size Sheets Set 17 Deep Pocket Bedsheets with Corner Straps Eco-Friendly Soft Breathable & Luxury PureWoven Cotton Hotel Bedding Linen
Bedsure$114.064.6★
RUVANTI 100% Cotton Organic Percale Sheets King Size Daisy Bud
RUVANTI$51.694.6★
LANE LINEN 100% Organic Cotton Sheets Set Long- Staple Percale Weave Ultra Soft Best- Bedding Sheets for Bed GOTS Certified Fits Mattress Upto 15inch Deep Pocket (King Taupe)
LANE LINEN$50.134.3★
Bedsure 100% GOTS Certified Organic Cotton Sheets King Size Sheets Set 17 Deep Pocket Bedsheets with Corner Straps Eco-Friendly Soft Breathable & Luxury PureWoven Cotton Hotel Bedding Ivory
Bedsure$107.814.6★
California Design Den King Sheets Set - Soft 100% Organic Cotton Sheets with Deep Pockets Crisp Percale Breathable and Durable Bedding Set - True Ivory
California Design Den$64.024.4★
What buyers say about supima cotton sheets king
What buyers praise and complain about, mined from review topics.What buyers love
“buttery soft”
“High quality and crisp”
“Is comfortable”
“Good deal”
“Fit well”
“Good quality cotton”
“Nice neutral color as well”
“As advertised”
“Crisp and easy to wash and great for the price”
“Great for summer”
What buyers complain about
“They are rough”
“a little thinner than expected”
“Cheap Quality”
“did not fit”
“Ripped after 1 wash”
“Material”
“These sheets are not comfortable”
“are also ripping”
“Smelled of chemicals”
“feels cheap like the price unfortunately”
Top return reasons
Common questions
- Is supima cotton sheets king profitable to sell on Amazon United States?
- The niche generates $118K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +28.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the supima cotton sheets king niche?
- 7 brands and 10 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in supima cotton sheets king?
- Top complaints mined from reviews: Hard Feel, Thickness, Quality-Overall. The return rate is 3.6%.
- When does demand for supima cotton sheets king peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the supima cotton sheets king niche?
- Listings span $29.95–$114.06; the average listing price is $57.67 (sweet spot $15–$100). The average incumbent carries 15,158 reviews — the moat a new listing must climb.