supernatural blanket
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$33.53avg listing price — sweet spot $15–$100
Price range
Great$10.12–$52.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great404.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 59K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, supernatural blanket is a $7K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
supernatural blanket market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $25K–$34K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #8,418
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 48%
- Out of stock
- 3.9%
- Avg brand age
- 40 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
0%
- LOGOVISION81%
- Mewkou12%
- Capecage5%
- INTIMO1%
- CON*QUEST1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 31 weeks — -7.0% search growth over the last 90 days.Top supernatural blanket search terms
- supernatural blanket49K/yr
- dean winchester blanket6K/yr
- jensen ackles blanket4K/yr
Top supernatural blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Supernatural Fire Frame Silky Touch Super Soft Throw Blanket 36 x 58
LOGOVISION$27.554.6★451 rev
Mewkou Wearable Blanket Hoodie for Adult Oversized Sherpa Fleece Blanket Hoodie for Women Men Sun and Moon
Mewkou$28.804.7★1,576 rev
Supernatural Fire Frame Officially Licensed Silky Touch Super Soft Throw Blanket 50 x 60
LOGOVISION$34.944.6★451 rev
LOGOVISION Supernatural Six Feet Under Fleece Blanket 36 x 58
LOGOVISION$27.843.6★125 rev
LOGOVISION Supernatural Dean Mug Shot Fleece Blanket 36 x 58
LOGOVISION$27.463.2★15 rev
Newest
by launch date
LOGOVISION Supernatural Dean Winchester Portrait Fleece Blanket 30x40
LOGOVISION$26.801 rev
LOGOVISION Supernatural Sam and Dean Poster Silky Touch Super Soft Throw Blanket 36x58
LOGOVISION$34.670 rev
Capecage Blanket Hoodie Long Hooded Blanket Sweatshirt as Birthday Gifts for Women Men Long Wearable Blanket for Women Men. (Skull)
Capecage$26.241,730 rev
Mewkou Wearable Blanket Hoodie for Adult Oversized Sherpa Fleece Blanket Hoodie for Women Men Sun and Moon
Mewkou$28.801,576 rev
LOGOVISION Supernatural Six Feet Under Fleece Blanket 50 x 60
LOGOVISION$31.72125 rev
Trending
90-day click momentumLOGOVISION Supernatural Sam and Dean Poster Silky Touch Super Soft Throw Blanket 36x58
LOGOVISION$34.670.0★
INTIMO Supernatural Mens Join The Hunt Anti-Possession Sleep Pajama Pants (Medium)
INTIMO$22.734.5★
LOGOVISION Supernatural Dean Winchester Portrait Fleece Blanket 30x40
LOGOVISION$26.805.0★
LOGOVISION Supernatural Six Feet Under Fleece Blanket 50 x 60
LOGOVISION$31.723.6★
Capecage Blanket Hoodie Long Hooded Blanket Sweatshirt as Birthday Gifts for Women Men Long Wearable Blanket for Women Men. (Skull)
Capecage$26.244.8★
What buyers say about supernatural blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Warm and cozy”
“Comfortable”
“true to size”
“Very soft”
“High quality and great gift”
“It was a perfect gift for my granddaughter”
“Very good stickers”
“they are the pictures advertised”
“They are durable”
“was totally worth it he uses it all the time”
What buyers complain about
“it barely fits me”
“looks are very deceiving when it comes to this blanket”
“Poor Quality Control”
“Terribly printed”
“some of them are so dark you'd hardly know it”
“Small and Smelly”
“Nice yet thin”
“it ripped in one place”
“Thinner than Id prefer for the price”
“Might not look like it will keep you warm”
Top return reasons
Common questions
- Is supernatural blanket profitable to sell on Amazon United States?
- The niche generates $7K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the supernatural blanket niche?
- 5 brands and 6 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in supernatural blanket?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.7%.
- What does it cost to enter the supernatural blanket niche?
- Listings span $10.12–$52.97; the average listing price is $33.53 (sweet spot $15–$100). The average incumbent carries 405 reviews — the moat a new listing must climb.