superman blanket
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$38.31avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,100.76avg incumbent reviews — the moat a new listing must climb
Price range
Good$15.20–$158.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$43K$43K/yr · 56K searches
According to Flapen's Amazon United States niche tracking, superman blanket is a $43K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
superman blanket market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $38K–$48K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #8,450
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 56%
- Out of stock
- 0.4%
- Avg brand age
- 45 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
19
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
46%
Top 20: 92%
Open market
3%
- Northwest51%
- LOGOVISION21%
- Franco16%
- Characters Wholesale Outlet inc4%
- NoJo3%
- Crocs2%
- Open — no brand owns it (2 brands, 3%)
Demand
Weekly Amazon search volume, last 30 weeks — -13.0% search growth over the last 90 days.Top superman blanket search terms
- superman blanket35K/yr
- superman bedding9K/yr
- superman blanket for adults8K/yr
- superman throw blanket4K/yr
Top superman blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Northwest DC Superman Silk Touch Throw Blanket Purple 40 x 50 Inches Polyester
Northwest$15.204.6★9 rev
Northwest DC - Superman Micro Raschel Throw Blanket 46 x 60 Super Rip Shield
Northwest$20.504.6★250 rev
Northwest DC Superman Full Body Player Comfy Throw Blanket with Sleeves 48 x 71 Action Superman
Northwest$23.494.6★3,510 rev
Northwest DC - Superman Silk Touch Throw Blanket 46 x 60 Hero Burst
Northwest$27.074.5★43 rev
Northwest DC Comics Superman Above Metropolis Reversible Quilted Throw Blanket Comfy Iconic Throw Adults Boys Girls Legendary Superhero Bedding for Bed or Couch 60 x 80 inches
Northwest$34.224.8★279 rev
Newest
by launch dateNorthwest DC Superman Silk Touch Throw Blanket Purple 40 x 50 Inches Polyester
Northwest$15.209 rev
Superman Fleece Blanket Set - Bundle with Soft Superhero Blanket Plus Stickers More for Kids Children Boys | Cozy Superman Fleece Blanket 40 x 50
DC Comics$16.642 rev
DC Comics Superman RIP Shield Throw Soft Silky Blanket 40in x 50in
Characters Wholesale Outlet inc$15.5712 rev
Saranoni Double-Layer Bamboni Superman Throw Blanket | Super Soft Poly Microfiber and Bamboo Blanket | Durable & Easy to Wash | Throw - 50 x 60
Saranoni$158.9925 rev
NoJo Superman Up in The Sky 4 Piece Toddler Bed Set Includes Comforter Fitted Bottom Sheet Flat Top Sheet and Reversible Pillowcase fits Standard Toddler Mattress (Officially Licensed Product)
NoJo$49.762 rev
Trending
90-day click momentumSaranoni Double-Layer Bamboni Superman Throw Blanket | Super Soft Poly Microfiber and Bamboo Blanket | Durable & Easy to Wash | Throw - 50 x 60
Saranoni$158.994.7★
Crocs Unisex Classic Superman Clog Multi Mens 3 Womens 5 Medium
Crocs$40.694.8★
Northwest DC Superman Silk Touch Throw Blanket Purple 40 x 50 Inches Polyester
Northwest$15.204.6★
NoJo Superman Up in The Sky 4 Piece Toddler Bed Set Includes Comforter Fitted Bottom Sheet Flat Top Sheet and Reversible Pillowcase fits Standard Toddler Mattress (Officially Licensed Product)
NoJo$49.765.0★
Superman DC Comics Kids Bedding Super Soft & Cozy Reverisble Microfiber Comforter and Sheet Set with Sham 7 Piece Full Size (Officially Licensed Product) By Franco
Franco$85.374.7★
What buyers say about superman blanket
What buyers praise and complain about, mined from review topics.What buyers love
“very soft blanket”
“Stay warm with superman”
“Print quality is great”
“Great product”
“comfortable”
“He also loves the design”
“But works good”
“Great size”
“Love the look and color”
“stretchy”
What buyers complain about
“If feels super soft and comfy and its probably good for a toddler 7 and down otherwise it will be too big”
“This is a thin”
“Material is cheap”
“Waste of money”
“thin”
“0 quality”
“0 value for money”
“white on the opposite side”
“Received blanket but it doest look anything like the picture.”
“0 design”
Top return reasons
Common questions
- Is superman blanket profitable to sell on Amazon United States?
- The niche generates $43K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the superman blanket niche?
- 8 brands and 19 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in superman blanket?
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 2.0%.
- What does it cost to enter the superman blanket niche?
- Listings span $15.20–$158.99; the average listing price is $38.31 (sweet spot $15–$100). The average incumbent carries 1,101 reviews — the moat a new listing must climb.