Is superman birthday decorations profitable to sell on Amazon United States?

The niche generates $77K/yr across 34 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (46/100).

How competitive is the superman birthday decorations niche?

22 brands and 45 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in superman birthday decorations?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 2.5%.

When does demand for superman birthday decorations peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 2.5× the quietest.

What does it cost to enter the superman birthday decorations niche?

Listings span $6.06–$40.09; the average listing price is $15.22 (sweet spot $15–$100). The average incumbent carries 165 reviews — the moat a new listing must climb.

superman birthday decorations

Skip it

A small market ($77K/yr) — this niche doesn't clear our bar today.

Review moat

Great165.35

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$15.22

avg listing price — sweet spot $15–$100

Price range

Good$6.06–$40.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$77K

$77K/yr · 172K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, superman birthday decorations is a $77K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 46/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

superman birthday decorations market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $91K–$122K; units × avg price
Conversion rate: 3.0%
Avg BSR: #6,581
Page quality: 0%
Prime: 97%
Sponsored: 82%
Out of stock: 3.9%
Avg brand age: 34 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

75%

Top 20: 98%

Top-5 click share

44%

Top 20: 85%

Open market

22%

Seyal25%
Unique23%
Anagram15%
DecoPac8%
ToonGlow3%
ZiQilin3%

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — -0.5% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.5×

Open Trend

Top superman birthday decorations search terms

superman birthday decorations70K/yr -15.5%2.5% conv.
superman party decorations36K/yr +22.2%3.3% conv.
superman balloons14K/yr +8.1%3.4% conv.
superman decorations15K/yr +46.2%3.0% conv.
superman birthday11K/yr +6.7%2.2% conv.
superman party supplies9K/yr -5.6%2.9% conv.
superman party7K/yr +11.1%2.7% conv.
superman balloon5K/yr +20.4%3.8% conv.
super man birthday decorations5K/yr -25.7%2.1% conv.

All search terms

Top superman birthday decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Superman Birthday Decorations for Party | Plastic Tablecloth Plates Napkins Sticker | Officially Licensed

Unique$19.924.8★51 rev

Suprmn Happy Birthday Banner Superhero Themed Birthday Party Decoration Durable Reusable and Easy to Hang Banner for Birthday Parties Perfect Party Supplies for Boys and Girls Celebration

Seyal$9.684.6★127 rev

Anagram International 10022957 International Superman Emblem Pack Balloon 26 Multicolor

Anagram$7.894.7★220 rev

Suprmn Theme Birthday Party Supplies Superhero Decorations Set Includes Happy Birthday Banner Cake Topper Cupcake Toppers Garland & Table Dcor Hero Party Decoration Kit

Seyal$18.564.4★41 rev

Superman Man Of Steel Cake Topper Superhero Flying Superman Cake Decoration Food Safe Birthday Cake Decoration

DecoPac$12.964.4★50 rev

Newest

by launch date

Procos Superman Birthday Party Supplies Plates Cups Napkins Table Decorations for 16 people Plus Balloons

Procos S.A.$29.880 rev

2mo ago

Superman Birthday Party Supplies Set for 16 Guests Superhero Theme Includes Dinner Plates Dessert Plates Napkins Tablecover Confetti for your Superhero Party

Unique$22.050 rev

6mo ago

Superman Birthday Decorations for Party | Plastic Tablecloth Plates Napkins Sticker | Officially Licensed

Unique$19.9251 rev

8mo ago

ToonGlow Blue Red Hero Birthday Candles Cartoon Hero Number Candles Ideal for Hero Theme Parties Birthday Celebrations Anniversary Events Party Decorations and Cake Toppers (Blue Red 3)

ToonGlow$6.0631 rev

9mo ago

Unique Superman Birthday Party Supplies Bundle Includes 2 Plastic Table Cover

Unique$14.837 rev

11mo ago

What buyers say about superman birthday decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product14%

“it looks just as advertised”

Quality-Overall13%

“The quality is on par with party supply chains”

Color11%

“Bright colors”

Baking11%

“Easy way to decorate a cake”

Size-Overall8%

“Fits great”

Value For Money6%

“Excellent Value”

Leak-Proof5%

“I didnt have any issues with the plates leaking”

Fun/Entertainment Experience5%

“it was fun”

Assembly/Installation5%

“Easy to assemble”

Strength4%

“Very sturdy”

What buyers complain about

Quality-Overall17%

“It's cheaply made”

Size-Overall15%

“Bigger than I expected”

Strength9%

“the buildings did not stand well”

Inflation/Deflation8%

“lasted a week before they started to deflate”

Value For Money7%

“Very overt priced for the little you get”

Adhesion/Stickiness6%

“The sticky adhesive doesnt stick in the first photo”

Durability6%

“Durability, there is no durability”

Assembly/Installation5%

“The banner, unfortunately, is not pre-strung and requires assembly”

Paint Quality4%

“had a strong paint smell”

Advertised Vs Actual Product4%

“Deceptive product description "Premium Quality Glitter Cake Topper." NOT GLITTERED- it is only a cardstock photo of a glittered sign.”

Top return reasons

Size-Overall48%

Value For Money12%

Advertised Vs Actual Product10%

Quality-Overall5%

Functionality-Overall4%

Color4%

Adhesion/Stickiness3%

Smell3%

Material Quality3%

Assembly/Installation2%

Common questions

Is superman birthday decorations profitable to sell on Amazon United States?: The niche generates $77K/yr across 34 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (46/100).
How competitive is the superman birthday decorations niche?: 22 brands and 45 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in superman birthday decorations?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 2.5%.
When does demand for superman birthday decorations peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 2.5× the quietest.
What does it cost to enter the superman birthday decorations niche?: Listings span $6.06–$40.09; the average listing price is $15.22 (sweet spot $15–$100). The average incumbent carries 165 reviews — the moat a new listing must climb.