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Super Mario Galaxy Movie Toys

Fail

Demand is soft, at -55.2% this quarter, so Super Mario Galaxy Movie Toys is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$40K/yr177K searches / yr
90-day growth
-55.2%search demand this quarter
Competition
41%top-5 click share · 17 brands · 382 sellers

Flapen Score

Super Mario Galaxy Movie Toys against its category

The dotted line is the Home & Kitchen average. Past it, Super Mario Galaxy Movie Toys is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super Mario Galaxy Movie Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Super Mario Galaxy Movie Toys 177K times last year and spent an estimated $40K. The top 5 brands take 87% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-55.2%
Conversion, latest week
0.6%
Market size, estimated
$40Ka year
Top search term
super mario galaxy movie toys39K searches a year

02 · Price

A sale here is worth $35.51.

Listings sell for $35.51 on average, from $13.99 to $153.86. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $35.51 that is $0 to $4K a year per listing.

Average price
$35.51inside the $15 to $100 sweet spot
Price range
$13.99–$153.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #1,903 within Collectible Figurines. It carries 396 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
83%
Out of stock, average day
2.5%
Average rank
#1,903in Collectible Figurines
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
396per listing
Listings tracked
40

04 · Newcomers

22 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
22Amazon's first-year sales bar
Average brand age
29 months

Products

Top Super Mario Galaxy Movie Toys products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 1, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

382

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 84%

Open market

11%

  • JAKKS Pacific54%
  • THE SUPER MARIO BROS. MOVIE23%
  • Felskin4%
  • Nintendo3%
  • Hot Wheels2%
  • HYOIIO2%
  • Open — no brand owns it (11 brands, 11%)

Demand

Super Mario Galaxy Movie Toys search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Super Mario Galaxy Movie Toys search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • super mario galaxy movie toys39K/yr
  • mario galaxy movie toys28K/yr
  • the super mario galaxy toy16K/yr
  • the super mario galaxy movie toys17K/yr
  • mario galaxy figures10K/yr
  • super mario galaxy action figures6K/yr
  • super mario galaxy toys 20266K/yr
  • super mario galaxy figures9K/yr
  • mario galaxy action figures6K/yr
  • the super mario bros. movie toys9K/yr

Reviews and returns

What reviews say buyers love and hate about Super Mario Galaxy Movie Toys

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Fun/Entertainment Experience”
15%of negative reviews mention “Size-Overall”
1.2%of orders come back
“So small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Super Mario Galaxy Movie Toys questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data