Is super mario galaxy movie toys profitable to sell on Amazon United States?

The niche generates $40K/yr across 40 tracked products. 22 of 30 products launched in the last 360 days are still selling. 90-day search growth is -55.2%. Flapen's verdict: Skip it (40/100).

How competitive is the super mario galaxy movie toys niche?

17 brands and 382 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in super mario galaxy movie toys?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.2%.

What does it cost to enter the super mario galaxy movie toys niche?

Listings span $13.99–$153.86; the average listing price is $35.51 (sweet spot $15–$100). The average incumbent carries 396 reviews — the moat a new listing must climb.

super mario galaxy movie toys

Skip it

Soft demand (-55.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$35.51

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Great396.08

avg incumbent reviews — the moat a new listing must climb

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Price range

Good$13.99–$153.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Bad$40K

$40K/yr · 177K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-55.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, super mario galaxy movie toys is a $40K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 40/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

super mario galaxy movie toys market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $89K–$107K; units × avg price
Conversion rate: 0.6%
Avg BSR: #1,903
Page quality: 0%
Prime: 83%
Sponsored: 70%
Out of stock: 2.5%
Avg brand age: 29 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

382

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

11%

JAKKS Pacific54%
THE SUPER MARIO BROS. MOVIE23%
Felskin4%
Nintendo3%
Hot Wheels2%
HYOIIO2%
Open — no brand owns it (11 brands, 11%)

Demand

Weekly Amazon search volume, last 13 weeks — -55.2% search growth over the last 90 days.

Open Trend

Top super mario galaxy movie toys search terms

super mario galaxy movie toys39K/yr -66.1%0.4% conv.
mario galaxy movie toys28K/yr -61.8%0.5% conv.
the super mario galaxy toy16K/yr -43.8%0.8% conv.
the super mario galaxy movie toys17K/yr -51.4%0.2% conv.
mario galaxy figures10K/yr -11.1%1.7% conv.
super mario galaxy action figures6K/yr +191.6%1.5% conv.
super mario galaxy toys 20266K/yr +46.9%0.5% conv.
super mario galaxy figures9K/yr -38.4%1.6% conv.
mario galaxy action figures6K/yr -18.7%1.4% conv.
the super mario bros. movie toys9K/yr -58.9%0.4% conv.

All search terms

Top super mario galaxy movie toys products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Super Mario Galaxy Movie 5 Action Figures Series 1 Mario Figure with Yellow Glow-in-The Dark Luma Star Accessory - Premium Details 22 Points of Articulation

JAKKS Pacific$16.114.8★780 rev

The Super Mario Galaxy Movie 5 Action Figures Series 1 Bowser Jr. Figure with Paint Brush Accessory - Premium Details and 17 Points of Articulation

JAKKS Pacific$18.084.8★780 rev

The Super Mario Galaxy Movie 5 Action Figures Series 1 Yoshi Figure with Hat Sunglasses and Satchel Accessories - Premium Details 20 Points of Articulation

JAKKS Pacific$18.074.8★780 rev

The Super Mario Galaxy Movie 1.5 Mini Figures with Star Launcher Accessory 6-Pack Bundle - Includes Mario Luigi Yoshi Princess Peach Bowser Jr. and Wonder Bowser Jr.

JAKKS Pacific$43.504.6★48 rev

The Super Mario Galaxy Movie 5 Action Figures Series 1 Rosalina Figure with Wand and Clear Stand Accessories - Premium Details 10 Points of Articulation

JAKKS Pacific$18.184.8★780 rev

Newest

by launch date

Jakks Pacific The Super Mario Galaxy Movie 6-inch Luigi Figure

JAKKS Pacific$51.292 rev

2mo ago

Jakks Pacific The Super Mario Galaxy Movie Figure Wonder Bowser Jr 16 cm

JAKKS Pacific$54.826 rev

2mo ago

Mario Action Figures Set 6 Inch Cartoon Character Figures Toys Classic Plumber Bros Collectible Figurines Set for Display Cake Toppers Gift Ideas

Felskin$45.6314 rev

3mo ago

Takara Tomy The Super Mario Galaxy Movie Hatchimals Yoshi

タカラトミー(TAKARA TOMY)$153.8626 rev

4mo ago

Mario Action Figures PVC Figurines Set for Collectors Party Decoration Collection Gift Bundle (Ma 1)

ACZHHZC$23.9129 rev

4mo ago

What buyers say about super mario galaxy movie toys

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience17%

“Fun toy”

Quality-Overall14%

“The price value for the product quality is really good”

Size-Overall10%

“Great size for traveling”

Gifting Purpose9%

“Amazing gift”

Value For Money7%

“Good value”

Durability5%

“It's fairly durable”

Collectibles5%

“Super Collectible”

Design-Overall3%

“Beautifully designed”

Advertised Vs Actual Product3%

“Just as advertised”

Display-Overall3%

“also look great displayed on a shelf”

What buyers complain about

Size-Overall15%

“So small”

Value For Money10%

“a little pricey”

Quality-Overall8%

“Very poor quality items - not worth the price”

Durability6%

“Not the best durability”

Strength3%

“The set is so flimsy”

Material Quality3%

“Poor quality and cheap materials”

Ease Of Use2%

“not easy”

Functionality-Overall2%

“Doesnt stand up”

Weight Heavy2%

“The head is much heavier than the rest of their body”

Grip2%

“It can't even hold the bag”

Top return reasons

Size-Overall40%

Value For Money25%

Advertised Vs Actual Product7%

Defective Material/Parts7%

Quality-Overall4%

Gifting Purpose4%