Is super kitties birthday party supplies profitable to sell on Amazon United States?

The niche generates $257K/yr across 67 tracked products. 6 of 25 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the super kitties birthday party supplies niche?

40 brands and 71 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in super kitties birthday party supplies?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.2%.

When does demand for super kitties birthday party supplies peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 8.1× the quietest.

What does it cost to enter the super kitties birthday party supplies niche?

Listings span $4.62–$29.34; the average listing price is $15.68 (sweet spot $15–$100). The average incumbent carries 170 reviews — the moat a new listing must climb.

super kitties birthday party supplies

Worth a look

Shows a thin review moat (170 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Great170.27

avg incumbent reviews — the moat a new listing must climb

Competition

Great25%

top-5 click share — an open shelf

Brand share

Great55%

top-5 brand share — no brand owns this niche

Avg price

Great$15.68

avg listing price — sweet spot $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Price range

Good$4.62–$29.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$257K

$257K/yr · 460K searches

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, super kitties birthday party supplies is a $257K/yr Amazon United States market (460K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 57/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

super kitties birthday party supplies market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $235K–$314K; units × avg price
Conversion rate: 3.6%
Avg BSR: #2,202
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 1.7%
Avg brand age: 28 months
Avg seller age: 139 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

Top-5 brand share

55%

Top 20: 90%

Top-5 click share

25%

Top 20: 67%

Open market

41%

CHAMPBULL14%
BNFUO12%
We1Fit12%
Disney10%
Anagram8%
PINUO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 8.1×

Open Trend

Top super kitties birthday party supplies search terms

super kitties birthday party supplies149K/yr -3.0%2.6% conv.
super kitty birthday decorations73K/yr -6.4%2.8% conv.
superkitties birthday decorations35K/yr -6.5%2.3% conv.
super kitties birthday28K/yr -16.4%1.7% conv.
super kitties cake topper17K/yr +5.2%3.9% conv.
super kitties party favors17K/yr -13.3%3.5% conv.
super kitties birthday decorations28K/yr -23.8%2.5% conv.
superkitties birthday13K/yr -13.2%1.6% conv.
super kitty party favors11K/yr -17.5%2.9% conv.
super kitties balloons10K/yr -6.5%3.7% conv.

All search terms

Top super kitties birthday party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

42pcs Super kitties Birthday Party Supplies -Included Banner cupcake toppers backdrop and Balloons Banner for Coco Cartoon Themed Super kitties Party Decorations

We1Fit$25.514.8★36 rev

42Pcs Super Kitties Party Supplies Pack IncludesBannerCake TopperBlackdrop Balloons for Super Kitt party Decoration

CHAMPBULL$25.204.7★25 rev

25pcs Super Cats Cake Decorations with 24pcs Cupcake Toppers 1pcs Cake Topper for cats Birthday Party Supplies

BNFUO$13.864.2★82 rev

Anagram SuperKitties 4th Birthday Party Supplies 7pc Balloon Bouquet Decorations

Anagram$19.884.8★50 rev

42Pack Super Kitties Party Supplies Pack IncludesBannerCake TopperBlackdrop Balloons for Super Kitt party Decoration

CHAMPBULL$25.084.8★25 rev

Newest

by launch date

Super Cats Birthday Decorations Super Cats Party Supplies Include Happy Birthday Banner Cake Topper and Cupcake Toppers Balloons for Kids Party Decor

FFGJA$18.992 rev

3mo ago

Mauin Cat-Themed Number Candles Colorful City-Style Cake Decorating Candles Pet-Themed Party Decorations Anniversary Celebration Supplies Dessert Table Cake Decorations(4)

Mauin$6.9715 rev

4mo ago

Super Cat Birthday Supplies-41pcs Cartoon Movie Party Tableware Include Banner Plates Napkins Tablecloth for Boys/Girls Fans Birthday Party Decorations

Lamden$24.716 rev

9mo ago

25Pcs Super Kitties Birthday Party Supplies Pack Includes 1 Cake Topper 24 Cupcake Toppers for Super Kitties Party Supplies

LDAKZFV$12.4512 rev

10mo ago

Kitties Birthday Party Supplies. Cat Theme Banner and 24 Hanging Swirl Decorations Cute Kitties Party Decor for Girls Boys and Kids Birthday Celebration

PINUO$20.0615 rev

10mo ago

What buyers say about super kitties birthday party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality and easy to put together”

Color14%

“Cute colors”

Advertised Vs Actual Product13%

“As advertised”

Value For Money8%

“Good value”

Size-Overall7%

“Good size”

Design-Overall4%

“Very decorative”

Durability4%

“Very cute and durable”

Ease Of Use3%

“Very easy to use”

Fun/Entertainment Experience3%

“Fun to make”

Gifting Purpose3%

“This was given as a gift”

What buyers complain about

Size-Overall22%

“Too large”

Quality-Overall13%

“Terrible quality”

Value For Money9%

“Not worth the price”

Durability7%

“Easily Broken”

Adhesion/Stickiness5%

“Ehh, a bunch of cardboard fugures 2 sticks that arent attached to anything”

Assembly/Installation5%

“I hated that I had to assemble each one tho”

Ease Of Cleaning4%

“They don't wash off easy”

Strength4%

“The boxes are flimsy”

Thickness3%

“thicker than some cheap tablecloth”

Suitable For Outdoor3%

“They are not good for outdoor decorations either”

Top return reasons

Size-Overall40%

Value For Money16%

Color11%

Advertised Vs Actual Product9%

Quality-Overall6%

Defective Material/Parts2%

Material Quality2%

Strength2%

Product Condition1%

Functionality-Overall1%

Common questions

Is super kitties birthday party supplies profitable to sell on Amazon United States?: The niche generates $257K/yr across 67 tracked products. 6 of 25 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (57/100).
How competitive is the super kitties birthday party supplies niche?: 40 brands and 71 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in super kitties birthday party supplies?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.2%.
When does demand for super kitties birthday party supplies peak?: Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 8.1× the quietest.
What does it cost to enter the super kitties birthday party supplies niche?: Listings span $4.62–$29.34; the average listing price is $15.68 (sweet spot $15–$100). The average incumbent carries 170 reviews — the moat a new listing must climb.