Skip to content

Super Absorbent Floor Mat

Fail

Shoppers spend an estimated $41K a year here, so Super Absorbent Floor Mat is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$41K/yr119K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
60%top-5 click share · 10 brands · 16 sellers

Flapen Score

Super Absorbent Floor Mat against its category

The dotted line is the Home & Kitchen average. Past it, Super Absorbent Floor Mat is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super Absorbent Floor Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Super Absorbent Floor Mat 119K times last year and spent an estimated $41K. The top 5 brands take 85% of clicks. Demand peaks in Jul–Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
2.5%
Market size, estimated
$41Ka year
Peak month
July2.1× the quietest month
Top search term
ultra thin bath mat41K searches a year

02 · Price

A sale here is worth $13.55.

Listings sell for $13.55 on average, from $6.40 to $24.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.55 that is $1K to $3K a year per listing.

Average price
$13.55under the $15 to $100 sweet spot
Price range
$6.40–$24.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Bath Rugs. It carries 2,713 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#128in Bath Rugs
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
2,713per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Super Absorbent Floor Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

16

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

12%

  • Brand 129%
  • Brand 228%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (4 brands, 12%)

Demand

Super Absorbent Floor Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Super Absorbent Floor Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ultra thin bath mat41K/yr
  • thin bath mats fit under door19K/yr
  • flat bathroom rug thin under door17K/yr
  • thin shower mat10K/yr
  • montvoo bath mat6K/yr
  • montvoo bathroom mats10K/yr
  • quick drying mat4K/yr
  • silicone bathroom mat4K/yr
  • montvoo2K/yr
  • non slip quick dry bath mat2K/yr

Reviews and returns

What reviews say buyers love and hate about Super Absorbent Floor Mat

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
3.5%of orders come back
“TOO SMALL”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Super Absorbent Floor Mat questions

Answered from the same tracked data.