sunflower pillow
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Price range
Great$2.18–$58.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.84avg listing price — sweet spot $15–$100
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,310.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay$105K$105K/yr · 188K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, sunflower pillow is a $105K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Apr–Jul–Aug. Verdict: Worth a look — 60/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
sunflower pillow market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $74K–$89K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #1,891
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 94%
- Out of stock
- 6.9%
- Avg brand age
- 30 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
59 falling
Sellers
63
Top-5 brand share
37%
Top 20: 75%
Top-5 click share
25%
Top 20: 59%
Open market
59%
- AVOIN colorlife14%
- Gilprop6%
- Nmkopzy6%
- Kwlegh5%
- pinata5%
- Green Philosophy Co.4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.3% search growth over the last 90 days.Peak months: Apr, Jul, Aug · busiest ÷ quietest = 3.0×
Top sunflower pillow search terms
- sunflower pillow66K/yr
- sunflower pillow covers38K/yr
- sunflower pillow covers 18x1823K/yr
- sunflower pillows18K/yr
- sunflower throw pillow15K/yr
- sunflower outdoor pillows9K/yr
- outdoor sunflower pillows6K/yr
- sunflower throw pillows8K/yr
- sunflower pillow cases5K/yr
Top sunflower pillow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gilprop Set of 2 Yellow Sunflower Pillow Covers 18x18 Embroidered Spring Summer Floral Pillow Covers Room Decor Decorative Cute Faux Fur Soft Flower Farmhouse Decor for Bed Couch Dormitories
Gilprop$16.994.9★21 rev
2 Pcs Sunflower Pillow Yellow Decorative Throw Pillows for Home Decor
Nmkopzy$18.664.4★51 rev
pinata Summer Spring Pillow Covers 18x18 Set of 4 Sunflower Decor Outdoor Pillows Cover Sunshine Black Plaid for Farmhouse Sofa Couch Indoor Home Throw Case(No Insert)
pinata$10.144.7★1,195 rev
Green Philosophy Co. Sunflower Pillow - Golden Yellow - 20x20 Inches
Green Philosophy Co.$58.414.9★93 rev
Coume 2 Pieces 3D Sunflower Flower Floor Pillow Seating Cushion Mat Sunflower Shaped Throw Pillow Yellow Chair Pads Decorative Plush for Bed Car Chair Sofa Office Gifts(15 Inch)
Coume$19.194.4★369 rev
Newest
by launch date
Lvhompro Sunflower Pillow Covers 18x18 inch Set of 2 Spring Summer Outdoor Decorative Throw Pillow Covers Famliy Decoration for Couch Porch Outdoor Decor
Lvhompro$14.1557 rev
Sunflower Decor Yellow Outdoor Pillow Covers 18x18 for Patio Furniture
JOJOGOGO$15.31403 rev
Gilprop Set of 2 Yellow Sunflower Pillow Covers 18x18 Embroidered Spring Summer Floral Pillow Covers Room Decor Decorative Cute Faux Fur Soft Flower Farmhouse Decor for Bed Couch Dormitories
Gilprop$16.9921 rev
AVOIN colorlife Summer Home Sweet Home Sunflower Throw Pillow Covers 18 x 18 Inch Family is Everything Eucalyptus Leaves Cushion Case Decoration for Sofa Couch Holiday Seasonal Home Decor Set of 4
AVOIN colorlife$10.7422 rev
Green Philosophy Co. Sunflower Pillow - Golden Yellow - 20x20 Inches
Green Philosophy Co.$58.4193 rev
Trending
90-day click momentum
AACORS Summer Pillow Cover 18x18 Inch Sunflower Daisy Decor Floral Farmhouse Seasonal Pillow Case Decorations for Home Sofa Couch
AACORS$5.904.6★
AVOIN colorlife Summer Home Sweet Home Sunflower Throw Pillow Covers 18 x 18 Inch Family is Everything Eucalyptus Leaves Cushion Case Decoration for Sofa Couch Holiday Seasonal Home Decor Set of 4
AVOIN colorlife$10.744.4★
Gilprop Set of 2 Yellow Sunflower Pillow Covers 18x18 Embroidered Spring Summer Floral Pillow Covers Room Decor Decorative Cute Faux Fur Soft Flower Farmhouse Decor for Bed Couch Dormitories
Gilprop$16.994.9★
Lvhompro Sunflower Pillow Covers 18x18 inch Set of 2 Spring Summer Outdoor Decorative Throw Pillow Covers Famliy Decoration for Couch Porch Outdoor Decor
Lvhompro$14.154.7★
Sunflower Decor Yellow Outdoor Pillow Covers 18x18 for Patio Furniture
JOJOGOGO$15.314.7★
What buyers say about sunflower pillow
What buyers praise and complain about, mined from review topics.What buyers love
“the quality feels solid for the price”
“Fluffy and soft”
“Colors are beautiful”
“It was a perfect fit for my bed”
“Good for the price”
“Great cushion”
“They are so fluffy”
“Exactly what I wanted”
“Very comfortable”
“They're well-crafted”
What buyers complain about
“These pillows were way too small”
“Picture is deceiving”
“not fluffy”
“They just dont seem to be well made”
“The thinness means they flop around”
“Do I wish it was a little cheaper”
“Material Could Be Better”
“it only arrived 2 cushions”
“Not my style”
“The material is not soft”
Top return reasons
Common questions
- Is sunflower pillow profitable to sell on Amazon United States?
- The niche generates $105K/yr across 82 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is +19.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the sunflower pillow niche?
- 59 brands and 63 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in sunflower pillow?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Fluffiness. The return rate is 1.2%.
- When does demand for sunflower pillow peak?
- Demand peaks in Apr–Jul–Aug; the busiest month runs 3.0× the quietest.
- What does it cost to enter the sunflower pillow niche?
- Listings span $2.18–$58.41; the average listing price is $14.84 (sweet spot $15–$100). The average incumbent carries 2,310 reviews — the moat a new listing must climb.