Sunflower Pillow
MaybeThe top 5 brands take only 37% of clicks. But the products selling today already average 4.6★, so Sunflower Pillow is a Maybe.
- Flapen Score
- 60 / 100Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 4960
- Market size
- $105K/yr188K searches / yr
- 90-day growth
- +19.3%search demand this quarter
- Competition
- 25%top-5 click share · 59 brands · 63 sellers
Flapen Score
Sunflower Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Sunflower Pillow is stronger. Inside it, weaker.
Market
The Sunflower Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Sunflower Pillow 188K times last year and spent an estimated $105K. The top 5 brands take 37% of clicks. Demand peaks in Apr–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.
- Searches, last 12 months
- 188K
- Growth, 90 days vs prior 90
- +19.3%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $105Ka year
- Peak month
- August3.0× the quietest month
- Top search term
- sunflower pillow66K searches a year
02 · Price
A sale here is worth $14.84.
Listings sell for $14.84 on average, from $2.18 to $58.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.84 that is $0 to $1K a year per listing.
- Average price
- $14.84under the $15 to $100 sweet spot
- Price range
- $2.18–$58.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #1,891 within Decorative Pillows, Inserts & Covers. It carries 2,310 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 99%
- Out of stock, average day
- 6.9%
- Average rank
- #1,891in Decorative Pillows, Inserts & Covers
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 2,310per listing
- Listings tracked
- 82
04 · Newcomers
0 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Sunflower Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
59 falling
Sellers
63
Top-5 brand share
37%
Top 20: 75%
Top-5 click share
25%
Top 20: 59%
Open market
59%
- Brand 114%
- Brand 26%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Sunflower Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jul, Aug · busiest ÷ quietest = 3.0×
Search terms
Top Sunflower Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sunflower pillow66K/yr
- sunflower pillow covers38K/yr
- sunflower pillow covers 18x1823K/yr
- sunflower pillows18K/yr
- sunflower throw pillow15K/yr
- sunflower outdoor pillows9K/yr
- outdoor sunflower pillows6K/yr
- sunflower throw pillows8K/yr
- sunflower pillow cases5K/yr
Reviews and returns
What reviews say buyers love and hate about Sunflower Pillow
We read the reviews and the return reasons for every product selling here.
“These pillows were way too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
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FAQ
Common Sunflower Pillow questions
Answered from the same tracked data.