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Sunflower Kitchen Towels

Maybe

The top 5 products take only 32% of clicks. But shoppers spend an estimated $81K a year here, so Sunflower Kitchen Towels is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size
$81K/yr127K searches / yr
90-day growth
+18.5%search demand this quarter
Competition
32%top-5 click share · 37 brands · 40 sellers

Flapen Score

Sunflower Kitchen Towels against its category

The dotted line is the Home & Kitchen average. Past it, Sunflower Kitchen Towels is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunflower Kitchen Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Sunflower Kitchen Towels 127K times last year and spent an estimated $81K. The top 5 brands take 53% of clicks. Demand peaks in Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+18.5%
Conversion, latest week
4.5%
Market size, estimated
$81Ka year
Peak month
August1.9× the quietest month
Top search term
sunflower kitchen towels51K searches a year

02 · Price

A sale here is worth $13.88.

Listings sell for $13.88 on average, from $7.76 to $48.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $13.88 that is $0 to $1K a year per listing.

Average price
$13.88under the $15 to $100 sweet spot
Price range
$7.76–$48.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #1,183 within Towels. It carries 356 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#1,183in Towels
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
356per listing
Listings tracked
56

04 · Newcomers

1 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Sunflower Kitchen Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

37 falling

Sellers

40

Top-5 brand share

53%

Top 20: 85%

Top-5 click share

32%

Top 20: 64%

Open market

44%

  • Brand 124%
  • Brand 214%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Demand

Sunflower Kitchen Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Sunflower Kitchen Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunflower kitchen towels51K/yr
  • sunflower dish towels19K/yr
  • sunflower hand towels12K/yr
  • sunflower hand towels for bathroom12K/yr
  • sunflower towels10K/yr
  • sunflower towels for bathroom8K/yr
  • sunflower bathroom towels6K/yr
  • sunflower towels for kitchen5K/yr
  • sunflower dish towels for kitchen4K/yr

Reviews and returns

What reviews say buyers love and hate about Sunflower Kitchen Towels

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Thickness”
2.0%of orders come back
“I don't find them to be very thick though”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sunflower Kitchen Towels questions

Answered from the same tracked data.