Is sunflower blanket profitable to sell on Amazon United States?

The niche generates $105K/yr across 68 tracked products. 2 of 25 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Worth a look (62/100).

How competitive is the sunflower blanket niche?

52 brands and 67 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in sunflower blanket?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.8%.

When does demand for sunflower blanket peak?

Demand peaks in Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the sunflower blanket niche?

Listings span $9.90–$62.86; the average listing price is $24.41 (sweet spot $15–$100). The average incumbent carries 512 reviews — the moat a new listing must climb.

sunflower blanket

Worth a look

Shows a sweet-spot price point ($24.41 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$24.41

avg listing price — sweet spot $15–$100

Brand share

Great41%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Price range

Great$9.90–$62.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good511.56

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+14.2%

90-day search growth — must beat 0% to launch

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay$105K

$105K/yr · 155K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, sunflower blanket is a $105K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

sunflower blanket market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $98K–$122K; units × avg price
Conversion rate: 2.8%
Avg BSR: #2,365
Page quality: 0%
Prime: 97%
Sponsored: 97%
Out of stock: 6.0%
Avg brand age: 23 months
Avg seller age: 201 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

52 falling

Sellers

Top-5 brand share

41%

Top 20: 81%

Top-5 click share

25%

Top 20: 64%

Open market

55%

Horaldaily13%
Jekeno8%
Belperan8%
SoffMoiis6%
HommomH6%
Longhui bedding4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.2×

Open Trend

Top sunflower blanket search terms

sunflower blanket86K/yr +3.6%2.0% conv.
sunflower throw blanket34K/yr +29.7%1.8% conv.
sunflower blanket throw18K/yr +40.7%2.4% conv.
sunflower throw10K/yr +43.6%1.7% conv.
sunflower blankets for women7K/yr -18.3%2.0% conv.

All search terms

Top sunflower blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sunflower Sherpa Throw Blanket - Soft Warm Dual-Sided Milk Fleece Floral Blanket for Couch Sofa Bed - Yellow Farmhouse Home Decor Cozy Gifts for Women Mom Grandma 50 x 60

Belperan$21.394.5★154 rev

Horaldaily Spring Summer Blanket Throw Yellow Sunflower Soft Fuzzy Plush Faux Fur Cozy Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Wife Self 50x60

Horaldaily$24.173.8★63 rev

Jekeno Sunflower Gifts Blanket for Women Girls Sunflowers Decor Gifts for Sunflower Lovers Adult Kids Cute Throw Decoration for Home Living Room Bed Couch

Jekeno$17.814.7★5,168 rev

Longhui bedding Crochet Flower Bouquet Throw Blanket Handmade Knitted Blanket with Sunflower Cute Romantic Gift for Her Girlfriend Mom Mothers Day Valentine Wedding Anniversary Birthday 40 Inches

Longhui bedding$39.904.6★426 rev

MACEVIA Sunflower Blankets Gifts for Women Flannel Fleece Sunflower Gift Floral Throw Blanket for Couch Bed Sofa Soft Cozy Warm Lightweight Blankets for Travel Camping 260GSM (50x60)

MACEVIA$18.514.7★2,203 rev

Newest

by launch date

Knitted Flower Throw Floral Bouquet Blanket 43inch Handmade Crochet Blanket with Sunflowers Cute Romantic Gift for Her Girlfriend Mom Mothers Day Valentine Wedding Anniversary Birthday Yellow

Ivydale$40.0930 rev

4mo ago

Horaldaily Spring Summer Flannel Blanket Throw Yellow Sunflower Bumble Bee Black Fall Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Self 50x60

Horaldaily$16.628 rev

6mo ago

Horaldaily Spring Summer Flannel Blanket Throw Yellow Sunflower Bumble Bee White Fall Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Self 50x60

Horaldaily$19.068 rev

6mo ago

Horaldaily Spring Summer Blanket Throw Yellow Sunflower Soft Fuzzy Plush Faux Fur Cozy Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Wife Self 50x60

Horaldaily$24.1763 rev

10mo ago

Horaldaily Spring Summer Blanket Throw Beige Sunflower Soft Fuzzy Plush Faux Fur Cozy Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Wife Self 50x60

Horaldaily$22.4563 rev

10mo ago

What buyers say about sunflower blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose27%

“Beautiful Gift”

Soft Feel24%

“It's very soft”

Quality-Overall11%

“Sof quality and perfect size”

Color6%

“Beautiful color”

Warmth5%

“Very warm”

Advertised Vs Actual Product4%

“Picture Perfect”

Size-Overall3%

“perfect size”

Comfort-Overall3%

“Very comfortable”

Design-Overall3%

“The concept is genuinely clever”

Value For Money2%

“Definitely worth the buy”

What buyers complain about

Size-Overall19%

“Its also big”

Thickness12%

“Was hoping it was thicker”

Quality-Overall9%

“Im disappointed in the quality of the blanket”

Advertised Vs Actual Product7%

“Picture is deceiving”

Color4%

“color not consistent throughout the item”

Thin4%

“Very thin”

Durability3%

“seems like it won't hold up to long term handling”

Value For Money3%

“definitely not for the price”

Smell3%

“Risk of unpleasant scents”

Heating2%

“It's not warm”

Top return reasons

Size-Overall36%

Color24%

Advertised Vs Actual Product7%

Material Quality6%

Thin6%

Quality-Overall5%

Display Colors3%