Is sundial profitable to sell on Amazon United States?

The niche generates $79K/yr across 38 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +32.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the sundial niche?

25 brands and 42 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in sundial?

Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 2.3%.

When does demand for sundial peak?

Demand peaks in May–Jun; the busiest month runs 2.1× the quietest.

What does it cost to enter the sundial niche?

Listings span $7.09–$193.49; the average listing price is $65.73 (sweet spot $15–$100). The average incumbent carries 182 reviews — the moat a new listing must climb.

sundial

Worth a look

Shows a thin review moat (182 avg reviews), but weak search conversion (0.7%) keeps it on the watch list.

Review moat

Great182.32

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$65.73

avg listing price — sweet spot $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Returns

Good2.3%

return rate — above 5% kills the launch gate

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+32.3%

90-day search growth — must beat 0% to launch

Price range

Okay$7.09–$193.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$79K

$79K/yr · 177K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, sundial is a $79K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

sundial market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $99K–$131K; units × avg price
Conversion rate: 0.7%
Avg BSR: #5,550
Page quality: 0%
Prime: 76%
Sponsored: 82%
Out of stock: 4.4%
Avg brand age: 53 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

46%

Top 20: 83%

Open market

30%

Whitehall Products21%
Rome14%
Esschert Design12%
Sungmor10%
UD8%
Whitehall6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.3% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.1×

Open Trend

Top sundial search terms

sundial61K/yr +12.1%0.5% conv.
sundials for the garden33K/yr +54.7%0.7% conv.
sun dial29K/yr +40.5%0.5% conv.
sun dials for outdoors22K/yr +27.8%0.5% conv.
sun dials for outdoors yard6K/yr +32.8%0.7% conv.
sundials10K/yr +51.6%0.4% conv.
garden sundial7K/yr +63.7%0.6% conv.
sun dials4K/yr +50.4%0.7% conv.
large outdoor sundial3K/yr +46.1%0.3% conv.
sundial clocks3K/yr -17.0%0.0% conv.

All search terms

Top sundial products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Whitehall Products Dragonfly Sundial French Bronze

Whitehall Products$58.264.7★397 rev

Esschert Design USA LS002 Round Slate Sundial

Esschert Design$42.814.3★584 rev

Verdigris Finished Cast Iron Dragonfly Sundial with Pedestal

UD$49.334.0★234 rev

Whitehall Products Sun and Moon Sundial French Bronze

Whitehall Products$67.034.0★97 rev

Rome RM2308 Brass Sundial Grow Old With Me

Rome$71.684.4★497 rev

Newest

by launch date

Sungmor Vintage Cast Iron Armillary Sundial 14.3in Tall & Antique Brown

Sungmor$54.443 rev

7mo ago

Sungmor Cast Iron Dragonfly Sundial 10.4 Inch Diameter Vintage Brown

Sungmor$78.532 rev

7mo ago

3 Solid Brass Sundial Compass Handmade Functional Nautical Compass Antique Maritime Desk Decor

Handcrafted Trading Co.$15.2510 rev

10mo ago

ALADEAN Brass & Copper Sundial Compass 3 SunClock - Handmade Rustic Sundial Vintage Bronze Copper Anniversary Inspirational Gifts

ALADEAN$75.875 rev

10mo ago

World of Weather Sundial and Bird Bath

World of Weather$45.182 rev

1y ago

What buyers say about sundial

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Quality and functional”

Design-Overall9%

“this is a nice decor item quality made”

Assembly/Installation7%

“It is not difficult to assemble nor is it highly adjustable for latitude”

Value For Money7%

“Good Buy”

Weight Light5%

“Lightweight”

Color4%

“Pretty”

Gifting Purpose4%

“Great gift”

Weight Heavy3%

“Heavy enough that heavy winds can't blow it off pedestals”

Size-Overall3%

“The size is nice”

Strength3%

“Very pretty, very sturdy”

What buyers complain about

Size-Overall14%

“I deducted a star because the feather part of the arrow pointer is not big enough to catch the wind”

Instructions/User Manual/Troubleshooting11%

“no instructions”

Quality-Overall7%

“the whole thing looks cheap”

Weight Heavy6%

“And heavier than expected”

Mounting4%

“The sundial does not come with any means to mount on a pedestal or stand”

Engraving/Paint/Sublimation3%

“does not come personalized, nor engraved”

Design-Overall3%

“Much to my dismay it actually was pretty shotty craftsmanship”

Ease Of Use3%

“All pieces are tapped by clear adhesive plastic to a piece of cardboard so it's not easy to get out”

Advertised Vs Actual Product3%

“Not as splendid as photo”

Display-Overall3%

“The sun time line on the dial is barely visible”

Top return reasons

Size-Overall19%

Defective Material/Parts15%

Advertised Vs Actual Product11%

Quality-Overall10%

Functionality-Overall9%

Color5%

Value For Money4%

Scratch Resistance2%

Mounting2%

Gifting Purpose2%

Common questions

Is sundial profitable to sell on Amazon United States?: The niche generates $79K/yr across 38 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +32.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the sundial niche?: 25 brands and 42 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in sundial?: Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 2.3%.
When does demand for sundial peak?: Demand peaks in May–Jun; the busiest month runs 2.1× the quietest.
What does it cost to enter the sundial niche?: Listings span $7.09–$193.49; the average listing price is $65.73 (sweet spot $15–$100). The average incumbent carries 182 reviews — the moat a new listing must climb.