Is sunbeam on the go cordless throw profitable to sell on Amazon United States?

The niche generates $0/yr across 10 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -72.8%. Flapen's verdict: Skip it (26/100).

How competitive is the sunbeam on the go cordless throw niche?

7 brands and 11 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in sunbeam on the go cordless throw?

Top complaints mined from reviews: Heating, Functionality-Overall, Advertised Vs Actual Product. The return rate is 7.9% — above our launch gate.

When does demand for sunbeam on the go cordless throw peak?

Demand peaks in Oct–Dec; the busiest month runs 70.8× the quietest.

What does it cost to enter the sunbeam on the go cordless throw niche?

Listings span $51.05–$107.52; the average listing price is $67.04 (sweet spot $15–$100). The average incumbent carries 679 reviews — the moat a new listing must climb.

sunbeam on the go cordless throw

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Avg price

Great$67.04

avg listing price — sweet spot $15–$100

Price range

Great$51.05–$107.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good678.5

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Returns

Bad7.9%

return rate — above 5% kills the launch gate

Market size

Bad$0

$0/yr · 28K searches

Growth

Bad-72.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, sunbeam on the go cordless throw is a $0/yr Amazon United States market (28K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 26/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

sunbeam on the go cordless throw market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $7K–$17K; units × avg price
Conversion rate: 0.0%
Avg BSR: #315
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 26.1%
Avg brand age: 31 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

KFUBUO27%
Kintiwe Pro24%
PETREL19%
Bedsure19%
Beautyrest4%
Secluded Valley4%
Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — -72.8% search growth over the last 90 days.

Peak months: Oct, Dec · busiest ÷ quietest = 70.8×

Open Trend

Top sunbeam on the go cordless throw search terms

sunbeam on the go cordless throw16K/yr -73.2%0.1% conv.
sunbeam on the go cordless heated throw4K/yr -66.6%0.0% conv.
sunbeam cordless heated throw5K/yr -87.8%0.0% conv.
sunbeam cordless on-the-go electric heated throw blanket224/yr -20.6%0.0% conv.
sunbeam cordless throw2K/yr -70.8%0.0% conv.
sunbeam heated throw cordless847/yr -75.5%0.0% conv.
on the go cordless heated throw sunbeam155/yr -100.0%0.0% conv.

All search terms

Top sunbeam on the go cordless throw products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12V Heated Blankets Battery Operated Cordless Heating Blanket Wearable Shawl Portable Electric Wrap Poncho Blanket Hoodie 15000mah Sherpa Heated Throw Blanket 3 Heat sets for Car Indoor Camping Picnic

PETREL$88.934.3★84 rev

KFUBUO Heated Electric Wearable Blanket Throw Battery Operated Portable USB Cordless Outdoor Hoodie Sweatshirt (Heated Blanket Gray)

KFUBUO$53.224.3★381 rev

Bedsure Portable Heated Wearable Blanket Hoodie - Faux Cashmere Electric Blanket with 20000mAh Battery Pack Cordless USB Heated Throw Winter Gifts for Women 4 Heat Levels & 4 Timers 22x43 Grey

Bedsure$107.524.5★30 rev

Kintiwe Pro Heated Blanket Throw Battery Operated Portable Wearable Heated Shawl Poncho Electric Heating Outdoor Camping Blanket for Traveling Picnics

Kintiwe Pro$78.554.2★39 rev

Kintiwe Pro Heated Blanket Throw Battery Operated Portable Wearable Heated Shawl Poncho Electric Heating Outdoor Camping Blanket for Stadium Traveling Picnics

Kintiwe Pro$68.964.2★39 rev

Newest

by launch date

MIMYTH Cordless Heated Blanket with Hood Rechargeable Wearable Heated Blanket Battery Powered with Strong Battery 9 Heating Zones 3 Levels Portable Heated Throw Blanket Camping(Wool Gray)

MIMYTH$58.7953 rev

5mo ago

Bedsure Portable Heated Wearable Blanket Hoodie - Faux Cashmere Electric Blanket with 20000mAh Battery Pack Cordless USB Heated Throw Winter Gifts for Women 4 Heat Levels & 4 Timers 22x43 Grey

Bedsure$107.5230 rev

9mo ago

Cordless Heated Blanket with Hood USB Battery Powered Heated Wearable Blanket with 9 Heating Zones 20000 mAh Power Bank 3 Levels Portable Heated Throw Blanket Heated Shawl (Warm Cozy Gray)

Secluded Valley$60.3823 rev

9mo ago

PETREL$88.9384 rev

11mo ago

Kintiwe Pro Heated Blanket Throw Battery Operated Portable Wearable Heated Shawl Poncho Electric Heating Outdoor Camping Blanket for Traveling Picnics

Kintiwe Pro$78.5539 rev

11mo ago

What buyers say about sunbeam on the go cordless throw

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth35%

“Keeps you warm”

Gifting Purpose11%

“Perfect gift, loves it”

Soft Feel9%

“Feels soft and comfortable”

Comfort-Overall7%

“It brings so much comfort wherever I go”

Heating6%

“Heats good”

Ease Of Use4%

“easy to use”

Size-Overall3%

“the perfect size”

Battery Life3%

“the battery works well for a good time”

Temperature Retention2%

“This literally has saved me from freezing at work”

Value For Money2%

“Its a win win for a very competitive price when looking at other heated blankets on the market”

What buyers complain about

Heating26%

“Does not heat up”

Functionality-Overall13%

“Did not work”

Advertised Vs Actual Product7%

“Deceptive marketing, dont buy”

Durability7%

“Didnt last six months”

Weight Heavy6%

“While plush, it is heavy. with the power pack in it”

Warmth6%

“It was slightly warm”

Value For Money5%

“Not worth the money”

Size-Overall4%

“Too small”

Charging3%

“Battery gets VERY HOT when charging”

Quality-Overall3%

“Cheaply made”

Top return reasons

Heating32%

Size-Overall17%

Warmth12%

Advertised Vs Actual Product7%

Weight Heavy5%

Functionality-Overall4%