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Sunbeam Hot Shot

Fail

The top 5 brands take 97% of clicks, so Sunbeam Hot Shot is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$145K/yr102K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
46%top-5 click share · 9 brands · 48 sellers

Flapen Score

Sunbeam Hot Shot against its category

The dotted line is the Home & Kitchen average. Past it, Sunbeam Hot Shot is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunbeam Hot Shot market on Amazon at a glance

Shoppers on Amazon United States searched for Sunbeam Hot Shot 102K times last year and spent an estimated $145K. The top 5 brands take 97% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
4.6%
Market size, estimated
$145Ka year
Top search term
ovente electric kettle46K searches a year

02 · Price

A sale here is worth $30.74.

Listings sell for $30.74 on average, from $13.99 to $193.15. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $30.74 that is $3K to $8K a year per listing.

Average price
$30.74inside the $15 to $100 sweet spot
Price range
$13.99–$193.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #99 within Coffee, Tea & Espresso. It carries 16,493 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
6.0%
Average rank
#99in Coffee, Tea & Espresso
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
16,493per listing
Listings tracked
36

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
45 months

Products

Top Sunbeam Hot Shot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

48

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

2%

  • Brand 167%
  • Brand 219%
  • Brand 38%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 2%)

Demand

Sunbeam Hot Shot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26FebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 6 of 12 months tracked

Search terms

Top Sunbeam Hot Shot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ovente electric kettle46K/yr
  • sunbeam hot shot12K/yr
  • elite gourmet electric kettle10K/yr
  • sunbeam hot shot hot water dispenser8K/yr
  • hot shot water dispenser5K/yr
  • elite gourmet kettle5K/yr
  • single cup hot water dispenser4K/yr
  • ovente kettle3K/yr
  • hot shot water heater7K/yr
  • hot shot water heater one cup4K/yr

Reviews and returns

What reviews say buyers love and hate about Sunbeam Hot Shot

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Heating”
21%of negative reviews mention “Durability”
4.2%of orders come back
“Broke quickly”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sunbeam Hot Shot questions

Answered from the same tracked data.