sunbeam electric blanket twin
Skip itSoft demand (-75.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$45.93avg listing price — sweet spot $15–$100
Price range
Incredible$30.59–$64.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,871.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Returns
Bad5.7%return rate — above 5% kills the launch gate
Market size
Bad$87K$87K/yr · 33K searches
Growth
Bad-75.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sunbeam electric blanket twin is a $87K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
sunbeam electric blanket twin market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $46K–$57K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #221
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 67%
- Out of stock
- 14.3%
- Avg brand age
- 26 months
- Avg seller age
- 222 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Sunbeam80%
- Bedsure14%
- Homemate3%
- Sealy3%
Demand
Weekly Amazon search volume, last 28 weeks — -75.6% search growth over the last 90 days.Top sunbeam electric blanket twin search terms
- sunbeam electric blanket twin9K/yr
- twin electric blanket for bed4K/yr
- sunbeam twin electric blanket4K/yr
- bedsure electric blanket twin5K/yr
- sunbeam electric blankets twin size2K/yr
- electric blanket sherpa twin size3K/yr
- heat blanket twin size3K/yr
- justlet heated blanket electric twin 62x842K/yr
Top sunbeam electric blanket twin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sunbeam Royal Ultra Fleece Heated Electric Blanket Twin Size 84 x 62 12 Heat Settings 12-Hour Selectable Auto Shut-Off Fast Heating Machine Washable Warm and Cozy Claret
Sunbeam$43.064.0★3,145 rev
Sunbeam Royal Ultra Fleece Heated Electric Blanket Twin Size 84 x 62 12 Heat Settings 12-Hour Auto Shut-Off Indigo
Sunbeam$49.164.0★3,145 rev
Bedsure Electric Blanket Twin with Preheat Function - Soft Flannel Heated Blanket Twin Size Fast Heating with 6 Time Settings (Up to 10H) & 6 Heat Settings Gifts for Grandma (62x84 inches Grey)
Bedsure$57.994.4★10,365 rev
Sunbeam Royal Ultra Fleece Heated Electric Blanket Twin Size 84 x 62 12 Heat Settings 12-Hour Selectable Auto Shut-Off Fast Heating Machine Washable Warm and Cozy Pebble
Sunbeam$43.684.0★3,145 rev
Sunbeam Royal Luxe Night Fog Heated Blanket 12-Heat Settings Auto Off Machine Washable Twin
Sunbeam$30.594.3★107 rev
Newest
by launch date
Sunbeam Electric Royal Luxe Microplush Heated Blanket 12 Heat Settings 12-Hour Auto Shut-Off Fast Heating Warm & Cozy Machine Washable Cabernet Color Twin (84 x 62)
Sunbeam$45.401,415 rev
Sunbeam Electric Royal Luxe Microplush Heated Blanket 12 Heat Settings 12-Hour Auto Shut-Off Fast Heating Warm and Cozy Cadet Blue Color Full (84 x 72)
Sunbeam$36.649 rev
Sunbeam Electric Royal Luxe Microplush Heated Blanket 12 Heat Settings 12-Hour Auto Shut-Off Fast Heating Warm & Cozy Machine Washable Mushroom Color Twin (84 x 62)
Sunbeam$50.681,415 rev
Bedsure Electric Blanket Twin with Preheat Function - Soft Flannel Heated Blanket Twin Size Fast Heating with 6 Time Settings (Up to 10H) & 6 Heat Settings Gifts for Grandma (62x84 inches Grey)
Bedsure$57.9910,365 rev
Sunbeam Royal Ultra Fleece Heated Electric Blanket Twin Size 84 x 62 12 Heat Settings 12-Hour Selectable Auto Shut-Off Fast Heating Machine Washable Warm and Cozy Claret
Sunbeam$43.063,145 rev
Trending
90-day click momentumSunbeam Electric Royal Luxe Microplush Heated Blanket 12 Heat Settings 12-Hour Auto Shut-Off Fast Heating Warm and Cozy Cadet Blue Color Full (84 x 72)
Sunbeam$36.643.9★
Sunbeam Royal Ultra Fleece Heated Electric Blanket Twin Size 84 x 62 12 Heat Settings 12-Hour Selectable Auto Shut-Off Fast Heating Machine Washable Warm and Cozy Matcha
Sunbeam$40.884.0★
Sunbeam Royal Luxe Cabernet Heated Blanket - Twin
Sunbeam$52.294.2★
Sunbeam Royal Ultra Fleece Heated Electric Blanket Twin Size 84 x 62 12 Heat Settings 12-Hour Selectable Auto Shut-Off Fast Heating Machine Washable Warm and Cozy Claret
Sunbeam$43.064.0★
Bedsure Electric Blanket Twin with Preheat Function - Soft Flannel Heated Blanket Twin Size Fast Heating with 6 Time Settings (Up to 10H) & 6 Heat Settings Gifts for Grandma (62x84 inches Grey)
Bedsure$57.994.4★
What buyers say about sunbeam electric blanket twin
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and Warm”
“The material is very soft and comfy”
“heats great”
“Overall it feels well made”
“Great price”
“Very comfy”
“Works very well”
“worked as advertised”
“Great purchase, plenty big enough to share on the couch”
“Easy to Use”
What buyers complain about
“Does not heat as it should”
“Failed after three months”
“Absolute Garbage”
“Stopped working”
“Thin, felt-like material”
“The material is much too thin”
“Does not get really warm”
“Not a good value”
“Not as described”
“Terrible smell, sent back”
Top return reasons
Common questions
- Is sunbeam electric blanket twin profitable to sell on Amazon United States?
- The niche generates $87K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -75.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the sunbeam electric blanket twin niche?
- 4 brands and 15 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sunbeam electric blanket twin?
- Top complaints mined from reviews: Heating, Durability, Quality-Overall. The return rate is 5.7% — above our launch gate.
- What does it cost to enter the sunbeam electric blanket twin niche?
- Listings span $30.59–$64.03; the average listing price is $45.93 (sweet spot $15–$100). The average incumbent carries 3,872 reviews — the moat a new listing must climb.