sun plates
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Review moat
Great195.07avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.90–$62.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$14.97avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$182K$182K/yr · 406K searches
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sun plates is a $182K/yr Amazon United States market (406K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sun plates market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $150K–$187K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #1,083
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 88%
- Out of stock
- 6.8%
- Avg brand age
- 33 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
27
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
17%
Top 20: 43%
Open market
7%
- Meri Meri87%
- Eeatour1%
- Tenceur1%
- Lingqiang1%
- INFEI1%
- Vrukiaa1%
- Open — no brand owns it (15 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top sun plates search terms
- meri meri183K/yr
- meri meri birthday96K/yr
- meri meri plates52K/yr
- meri meri napkins26K/yr
- striped napkins16K/yr
- striped cloth napkins8K/yr
- striped paper napkins6K/yr
- meri meri party5K/yr
- meri meri paper plates5K/yr
- merimeri4K/yr
Top sun plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Meri Meri Pastel Striped Paper Plates Pack of 8 Disposable Plates with Wavy Edges in Fun Bright Colors and 2 Sizes (Side & Dinner) Versatile for All Your Events
Meri Meri$11.214.8★22 rev
Meri Meri Colourful Pattern Napkins (Pack of 16) Disposable Paper Napkis Thick & Sturdy 3-Ply Paper
Meri Meri$7.274.7★37 rev
Meri Meri Animal Friends Paper Plates (Pack of 8) Disposable Party Plates for Baby Showers Kids Birthday Parties Scalloped Pastels Shiny Gold Foil Details
Meri Meri$9.064.3★14 rev
Meri Meri Fun Icons Giant Party Banner (Pack of 1) 11 Party Decorations (15 Including Excess Cord) Meri Meri Party Decorations
Meri Meri$35.654.6★28 rev
Meri Meri Happy Birthday Napkins (Pack of 16) Disposable Paper Napkins for Birthday Party Kids & Adults
Meri Meri$8.364.8★52 rev
Newest
by launch dateMeri Meri Animal Friends Paper Plates (Pack of 8) Disposable Party Plates for Baby Showers Kids Birthday Parties Scalloped Pastels Shiny Gold Foil Details
Meri Meri$9.0614 rev
Meri Meri Mini Matchbox Happy Birthday Banner (Pack of 2) Reusable Party Decorations 5 Birthday Party Banner with Excess Cord
Meri Meri$12.858 rev
Meri Meri Birthday Party Hats Pack of 8 Bright and Colorful Cone Birthday Hats for Kids & Adults Cone Party Hats
Meri Meri$22.626 rev
Meri Meri Pastel Striped Paper Plates Pack of 8 Disposable Plates with Wavy Edges in Fun Bright Colors and 2 Sizes (Side & Dinner) Versatile for All Your Events
Meri Meri$11.2122 rev
Meri Meri Floral Paper Plates Pack of 8 Floral Disposable Plates for Party Scalloped Edge Available in 2 Sizes (Side & Dinner)
Meri Meri$11.11101 rev
Trending
90-day click momentum
Meri Meri Compostable Party Plates Pack of 8 Plates for Parties and Occasions Single Use Compostable/Disposable
Meri Meri$13.844.7★
Meri Meri Paper Party Plates Pack of 8 Octagonal Disposable Plates in a Range of Fun Bright Colors and 2 Sizes (Side & Dinner) Versatile for All Your Events
Meri Meri$8.674.1★
Iridescent Shining Star Hanging Garland Iridescent Hanging Sparkling Star Streamer Glitter Bunting Banner Twinkle Backdrop for Wedding Baby Shower Birthday Christmas Decorations 40 Feet
Eeatour$7.874.7★
Meri Meri Ditsy Floral Paper Plates Pack of 12 Floral Disposable Plates for Party In Bright Springtime Colors with Wavy Edge Available in 2 Sizes (Side & Dinner)
Meri Meri$11.124.4★
Meri Meri Pastel Striped Paper Plates Pack of 8 Disposable Plates with Wavy Edges in Fun Bright Colors and 2 Sizes (Side & Dinner) Versatile for All Your Events
Meri Meri$11.214.8★
What buyers say about sun plates
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, vibrant colors, and everyone thought they were cute”
“Colors are cute”
“the design is great”
“Just what I needed”
“The size is convenient for guests, making them both decorative and functional”
“Worth it”
“did not feel flimsy”
“These plates were very durable”
“bringing a bright”
“Easy to assemble”
What buyers complain about
“the balloon was difficult to blow up”
“Low quality”
“Not worth the price”
“Wick was very short”
“Color is more green”
“Not thick”
“Couldnt even use it because I opened it”
“Fortunately, a single napkin doesnt carry the scent as strongly, so Im hoping guests wont notice”
“Not very sturdy”
“Does not work at all”
Top return reasons
Common questions
- Is sun plates profitable to sell on Amazon United States?
- The niche generates $182K/yr across 136 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the sun plates niche?
- 21 brands and 27 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in sun plates?
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Value For Money. The return rate is 4.1%.
- When does demand for sun plates peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the sun plates niche?
- Listings span $5.90–$62.35; the average listing price is $14.97 (sweet spot $15–$100). The average incumbent carries 195 reviews — the moat a new listing must climb.