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Sun Plates

Fail

The top 5 brands take 92% of clicks, so Sun Plates is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$182K/yr406K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
17%top-5 click share · 21 brands · 27 sellers

Flapen Score

Sun Plates against its category

The dotted line is the Home & Kitchen average. Past it, Sun Plates is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sun Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Sun Plates 406K times last year and spent an estimated $182K. The top 5 brands take 92% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.

Searches, last 12 months
406K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
3.0%
Market size, estimated
$182Ka year
Peak month
January1.4× the quietest month
Top search term
meri meri183K searches a year

02 · Price

A sale here is worth $14.97.

Listings sell for $14.97 on average, from $5.90 to $62.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $14.97 that is $0 to $1K a year per listing.

Average price
$14.97under the $15 to $100 sweet spot
Price range
$5.90–$62.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #1,083 within Tableware. It carries 195 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
6.8%
Average rank
#1,083in Tableware
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
195per listing
Listings tracked
136

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sun Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

27

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

17%

Top 20: 43%

Open market

7%

  • Brand 187%
  • Brand 21%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (15 brands, 7%)

Demand

Sun Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Sun Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • meri meri183K/yr
  • meri meri birthday96K/yr
  • meri meri plates52K/yr
  • meri meri napkins26K/yr
  • striped napkins16K/yr
  • striped cloth napkins8K/yr
  • striped paper napkins6K/yr
  • meri meri party5K/yr
  • meri meri paper plates5K/yr
  • merimeri4K/yr

Reviews and returns

What reviews say buyers love and hate about Sun Plates

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Inflation/Deflation”
4.1%of orders come back
“the balloon was difficult to blow up”
A buyer, on “Inflation/Deflation”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sun Plates questions

Answered from the same tracked data.