sun balloon
Worth a lookShows a thin review moat (92 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible91.62avg incumbent reviews — the moat a new listing must climb
Growth
Great+84.0%90-day search growth — must beat 0% to launch
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Avg price
Okay$10.36avg listing price — sweet spot $15–$100
Price range
Okay$6.06–$19.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$57K$57K/yr · 101K searches
According to Flapen's Amazon United States niche tracking, sun balloon is a $57K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
sun balloon market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $41K–$52K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #3,777
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 6.6%
- Avg brand age
- 29 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
54
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
43%
Top 20: 90%
Open market
27%
- UY21%
- OHLIGEI13%
- Amscan12%
- RS11%
- Artisan Owl10%
- HOLTIOCLAN6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +84.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 7.6×
Top sun balloon search terms
- sun balloon49K/yr
- sun balloons27K/yr
- sunshine balloons14K/yr
- sun foil balloon6K/yr
- sunshine balloon5K/yr
Top sun balloon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anagram International 2451901 Sunshine Sun Shape Balloon Pack 29
Amscan$7.174.6★467 rev
5PCS 26inch Sun Flower Foil Balloons Sunshin Sun Aluminum Balloon Birthday Wedding Decoration Summer Themed Party Decoration
RS$8.484.3★91 rev
5PCS 30Inch Sun Foil Balloons Sun Mylar Balloons for Boys Girls Summer Themed Party Birthday Decorations
OHLIGEI$7.645.0★4 rev
8PCS Sun Smil Foil Balloons Sunshin Aluminum Balloon Gold Summer Sun Helium Mylar Party Balloons for Birthday Baby Shower Christmas Party
UY$9.654.0★96 rev
8 Pcs Sun Foil Balloons 31 Inch Sunshine Mylar Balloons Gold Summer Party Balloon for Sun Themed Baby Shower Birthday Party Decorations
HOLTIOCLAN$9.084.8★27 rev
Newest
by launch date
Summer Foil Balloon Tropical Balloons Party Decorations Flamingo Pineapple Sun Pineapple Coconut Tree Beverage Cup Balloons for Birthday Hawaii Aloha Beach Pool Party Decorations
AobkDeco$10.8441 rev
Jenaai Sun Number 1 Balloon First Trip Around the Sun Decorations 1st Boho Here Comes the Son Baby Shower Balloon Decor for First Birthday Anniversary Celebrations Sunny Party Decorations
Jenaai$8.5939 rev
FYSUIMU 32Pcs Boho Sun Balloons Yellow Sunshine Latex Balloon for First Trip Around The Sun Birthday Baby Shower Party Favor Supplies 12 Inch
FYSUIMU$14.452 rev
5PCS 30Inch Sun Foil Balloons Sun Mylar Balloons for Boys Girls Summer Themed Party Birthday Decorations
OHLIGEI$7.644 rev
10PCS Sun Foil Balloons Set Sunshine Balloons for Summer Party Wedding Birthday Sunny Theme Party Decorations
OHLIGEI$8.464 rev
Trending
90-day click momentumFYSUIMU 32Pcs Boho Sun Balloons Yellow Sunshine Latex Balloon for First Trip Around The Sun Birthday Baby Shower Party Favor Supplies 12 Inch
FYSUIMU$14.455.0★
Summer Foil Balloon Tropical Balloons Party Decorations Flamingo Pineapple Sun Pineapple Coconut Tree Beverage Cup Balloons for Birthday Hawaii Aloha Beach Pool Party Decorations
AobkDeco$10.844.1★
5PCS 30Inch Sun Foil Balloons Sun Mylar Balloons for Boys Girls Summer Themed Party Birthday Decorations
OHLIGEI$7.645.0★
10PCS Sun Foil Balloons Set Sunshine Balloons for Summer Party Wedding Birthday Sunny Theme Party Decorations
OHLIGEI$8.463.4★
6PCS Sunshine Mylar Balloons Sun Smil Foil Balloonsfor Summer Party Wedding Birthday Sunny Theme Party Decorations
OHLIGEI$8.015.0★
What buyers say about sun balloon
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality for three price”
“The way that I expected”
“Great and big”
“the color was as pictured”
“Inflated well and stayed inflated”
“Great value”
“Durable”
“They will brighten up anyones day”
“These worked really well for our display”
“Fun Sun Balloons”
What buyers complain about
“Deflated balloons”
“Not very good quality balloons as they seemed”
“Colors are more brown than in the pictures”
“Balloons not for Helium use”
“Not worth the price”
“2 broke before I finished filling”
“The balloons are very large”
“which wasn't the look I was aiming for”
“The balloon was very thin”
“feels sticky even packaging had a sticky substantiated on it”
Top return reasons
Common questions
- Is sun balloon profitable to sell on Amazon United States?
- The niche generates $57K/yr across 34 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +84.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the sun balloon niche?
- 23 brands and 54 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in sun balloon?
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Color. The return rate is 3.4%.
- When does demand for sun balloon peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 7.6× the quietest.
- What does it cost to enter the sun balloon niche?
- Listings span $6.06–$19.69; the average listing price is $10.36 (sweet spot $15–$100). The average incumbent carries 92 reviews — the moat a new listing must climb.