summer wax melts
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great27%top-5 click share — an open shelf
Review moat
Good929.94avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.89avg listing price — sweet spot $15–$100
Price range
Good$5.94–$26.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$103K$103K/yr · 204K searches
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, summer wax melts is a $103K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
summer wax melts market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $77K–$103K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #877
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 68%
- Out of stock
- 4.4%
- Avg brand age
- 42 months
- Avg seller age
- 143 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
17
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
27%
Top 20: 62%
Open market
12%
- The Candle Daddy55%
- Picki Nicki16%
- illuminatedbymia8%
- Happy Wax3%
- TooGet3%
- Scentsationals3%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.4×
Top summer wax melts search terms
- gel wax melts38K/yr
- jelly wax melts38K/yr
- candle daddy wax melts32K/yr
- the candle daddy29K/yr
- the candle daddy wax melts21K/yr
- candle daddy22K/yr
- gel wax melts for warmer8K/yr
- gel melts for wax warmer5K/yr
- jelly melts for wax warmer3K/yr
- gel melts3K/yr
Top summer wax melts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gel Wax Melts Infused with Quartz Crystals for Candle Wax Warmer Set of Two (Vanilla Cashmere)
Picki Nicki$20.243.3★5 rev
Gel Wax Melts Infused with Quartz Crystals for Candle Wax Warmer Set of Two (Lemon Drop)
Picki Nicki$19.800.0★0 rev
The Candle Daddy Beach Bash 5 Pack - 5 Amazing Summer Beach Wax Melts - 30 Total Cubes - 10 Total Ounces
The Candle Daddy$18.994.0★274 rev
The Candle Daddy Family Friendly FAVES Volume I - 5 Pack of Wax Melts - 30 Total Cubes - 10 Total Ounces
The Candle Daddy$19.974.0★177 rev
The Candle Daddy Salem Book of Smells Halloween 5 Pack - 5 Amazing Witchy Wax Melts - 30 Total Cubes - 10 Total Ounces
The Candle Daddy$18.144.3★389 rev
Newest
by launch date
The Candle Daddy Blue Lava Scented Wax Melts 2 oz 6 Cubes Made in USA
The Candle Daddy$6.9638 rev
The Candle Daddy Cotton Candy Scented Wax Melts 2 oz 6 Cubes Made in USA
The Candle Daddy$6.9748 rev
Gel Wax Melts Infused with Quartz Crystals for Candle Wax Warmer Set of Two (Lemon Drop)
Picki Nicki$19.800 rev
illuminatedbymia Gel Wax Melts - Jelly Cubes for Wax Warmer Reusable Mess Free 96 Hr Burn Time Paraben Phthalate Free Melts Premium Grade Jelly Wax Melts (Pistachio & Salted Caramel Trio)
illuminatedbymia$26.980 rev
illuminatedbymia Gel Wax Melts - Jelly Cubes for Wax Warmer Reusable Mess Free 96 Hr Burn Time Paraben Phthalate Free Melts Premium Grade Jelly Wax Melts (Love Spell Trio)
illuminatedbymia$26.991 rev
Trending
90-day click momentumThe Candle Daddy Cotton Candy Scented Wax Melts 2 oz 6 Cubes Made in USA
The Candle Daddy$6.973.6★
Gel Wax Melts Infused with Quartz Crystals for Candle Wax Warmer Set of Two (Lemon Drop)
Picki Nicki$19.800.0★
The Candle Daddy Blue Lava Scented Wax Melts 2 oz 6 Cubes Made in USA
The Candle Daddy$6.964.4★
Gel Wax Melts Infused with Quartz Crystals for Candle Wax Warmer Set of Two (Vanilla Cashmere)
Picki Nicki$20.243.3★
Scentsationals Tropical Gummies Scented Wax Melts 10oz (24 Cubes)
Scentsationals$14.964.1★
What buyers say about summer wax melts
What buyers praise and complain about, mined from review topics.What buyers love
“long lasting fragrance”
“Good deal”
“Overall, the quality of the wax is really good and the color is nice”
“made with durable plastic”
“Bought as a gift”
“It is incredibly strong though”
“As Described”
“Easy to use”
“I liked the bright pink color”
“Perfect size”
What buyers complain about
“Gross Smell”
“Its not as cheap as like, WM brand,”
“are easy to break off”
“not strong”
“Much smaller cubes than expected”
“POOR PRODUCT”
“Not what I expected”
“Others I've bought were super thin”
“falls short of expectations when melted”
“Received used”
Top return reasons
Common questions
- Is summer wax melts profitable to sell on Amazon United States?
- The niche generates $103K/yr across 66 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the summer wax melts niche?
- 13 brands and 17 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in summer wax melts?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.6%.
- When does demand for summer wax melts peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the summer wax melts niche?
- Listings span $5.94–$26.99; the average listing price is $12.89 (sweet spot $15–$100). The average incumbent carries 930 reviews — the moat a new listing must climb.