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Summer Wax Melts

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -13.2% this quarter, so Summer Wax Melts is a Maybe.

Flapen Score
56
56 / 100Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 49
Market size
$103K/yr204K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
27%top-5 click share · 13 brands · 17 sellers

Flapen Score

Summer Wax Melts against its category

The dotted line is the Home & Kitchen average. Past it, Summer Wax Melts is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Summer Wax Melts market on Amazon at a glance

Shoppers on Amazon United States searched for Summer Wax Melts 204K times last year and spent an estimated $103K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
3.9%
Market size, estimated
$103Ka year
Peak month
December3.4× the quietest month
Top search term
gel wax melts38K searches a year

02 · Price

A sale here is worth $12.89.

Listings sell for $12.89 on average, from $5.94 to $26.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $12.89 that is $0 to $1K a year per listing.

Average price
$12.89under the $15 to $100 sweet spot
Price range
$5.94–$26.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #877 within Home Fragrance. It carries 930 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
88%
Out of stock, average day
4.4%
Average rank
#877in Home Fragrance
Average rating
4.03 starsAmazon United States average 4.42 stars
Average reviews
930per listing
Listings tracked
66

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Summer Wax Melts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

17

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

27%

Top 20: 62%

Open market

12%

  • Brand 155%
  • Brand 216%
  • Brand 38%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 12%)

Demand

Summer Wax Melts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Summer Wax Melts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gel wax melts38K/yr
  • jelly wax melts38K/yr
  • candle daddy wax melts32K/yr
  • the candle daddy29K/yr
  • the candle daddy wax melts21K/yr
  • candle daddy22K/yr
  • gel wax melts for warmer8K/yr
  • gel melts for wax warmer5K/yr
  • jelly melts for wax warmer3K/yr
  • gel melts3K/yr

Reviews and returns

What reviews say buyers love and hate about Summer Wax Melts

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “Smell”
65%of negative reviews mention “Smell”
0.6%of orders come back
“Gross Smell”
A buyer, on “Smell”65% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Home & Kitchen niches

FAQ

Common Summer Wax Melts questions

Answered from the same tracked data.