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Summer Ultimate Cooling Blanket

Fail

The top 5 brands take 100% of clicks, so Summer Ultimate Cooling Blanket is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$80K/yr116K searches / yr
90-day growth
+310.3%search demand this quarter
Competition
67%top-5 click share · 1 brands · 3 sellers

Flapen Score

Summer Ultimate Cooling Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Summer Ultimate Cooling Blanket is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Summer Ultimate Cooling Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Summer Ultimate Cooling Blanket 116K times last year and spent an estimated $80K. One brand takes every click. Demand peaks in May–Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +310.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+310.3%
Conversion, latest week
1.3%
Market size, estimated
$80Ka year
Peak month
June13.1× the quietest month
Top search term
bedsure cooling blanket99K searches a year

02 · Price

A sale here is worth $53.22.

Listings sell for $53.22 on average, from $21.09 to $119.90. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $53.22 that is $0 to $5K a year per listing.

Average price
$53.22inside the $15 to $100 sweet spot
Price range
$21.09–$119.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Bed Blankets. It carries 3,117 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#97in Bed Blankets
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
3,117per listing
Listings tracked
18

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
23 months

Products

Top Summer Ultimate Cooling Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Summer Ultimate Cooling Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 13.1×

Search terms

Top Summer Ultimate Cooling Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bedsure cooling blanket99K/yr
  • bedsure cooling8K/yr
  • cooling blanket bedsure5K/yr
  • bedsure blanket cooling blankets2K/yr
  • summer ultimate cooling blanket2K/yr
  • ultimate cooling blanket329/yr

Reviews and returns

What reviews say buyers love and hate about Summer Ultimate Cooling Blanket

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Warmth”
14%of negative reviews mention “Heating”
2.8%of orders come back
“After that it's hot”
A buyer, on “Heating”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Summer Ultimate Cooling Blanket questions

Answered from the same tracked data.