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Summer Sheets

Fail

The average product has 277,268 reviews to catch up to, so Summer Sheets is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$101K/yr129K searches / yr
90-day growth
+14.6%search demand this quarter
Competition
63%top-5 click share · 7 brands · 16 sellers

Flapen Score

Summer Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Summer Sheets is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Summer Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Summer Sheets 129K times last year and spent an estimated $101K. The top 5 brands take 95% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+14.6%
Conversion, latest week
3.8%
Market size, estimated
$101Ka year
Peak month
July1.4× the quietest month
Top search term
queen mattress sheets38K searches a year

02 · Price

A sale here is worth $20.82.

Listings sell for $20.82 on average, from $10.08 to $39.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $20.82 that is $2K to $5K a year per listing.

Average price
$20.82inside the $15 to $100 sweet spot
Price range
$10.08–$39.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Kids' Bedding. It carries 277,268 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Kids' Bedding
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
277,268per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Summer Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

16

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

1%

  • Brand 144%
  • Brand 221%
  • Brand 319%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 1%)

Demand

Summer Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Summer Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • queen mattress sheets38K/yr
  • queen mattress sheets set24K/yr
  • amazon basics queen sheet set10K/yr
  • amazon basics sheets queen14K/yr
  • queen mattress sheet9K/yr
  • queen mattress bed sheets6K/yr
  • amazon sheets queen10K/yr
  • amazon basic sheets queen6K/yr
  • amazon basics queen sheets4K/yr
  • amazon queen sheets5K/yr

Reviews and returns

What reviews say buyers love and hate about Summer Sheets

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“Cheap Quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Summer Sheets questions

Answered from the same tracked data.