Summer Pillows
FailDemand is soft, at -78.3% this quarter, so Summer Pillows is a Fail.
- Flapen Score
- 40 / 100Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 4940
- Market size
- $29K/yr124K searches / yr
- 90-day growth
- -78.3%search demand this quarter
- Competition
- 25%top-5 click share · 35 brands · 39 sellers
Flapen Score
Summer Pillows against its category
The dotted line is the Home & Kitchen average. Past it, Summer Pillows is stronger. Inside it, weaker.
Market
The Summer Pillows market on Amazon at a glance
Shoppers on Amazon United States searched for Summer Pillows 124K times last year and spent an estimated $29K. The top 5 brands take 49% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -78.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -78.3%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $29Ka year
- Peak month
- March20.6× the quietest month
- Top search term
- spring outdoor pillow covers56K searches a year
02 · Price
A sale here is worth $12.65.
Listings sell for $12.65 on average, from $5.65 to $24.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.65 that is $0 to $1K a year per listing.
- Average price
- $12.65under the $15 to $100 sweet spot
- Price range
- $5.65–$24.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #874 within Decorative Pillows, Inserts & Covers. It carries 894 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #874in Decorative Pillows, Inserts & Covers
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 894per listing
- Listings tracked
- 67
04 · Newcomers
3 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Summer Pillows products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
35 falling
Sellers
39
Top-5 brand share
49%
Top 20: 89%
Top-5 click share
25%
Top 20: 58%
Open market
47%
- Brand 119%
- Brand 211%
- Brand 39%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Summer Pillows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 20.6×
Search terms
Top Summer Pillows search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spring outdoor pillow covers56K/yr
- summer pillow cover6K/yr
- 18x18 summer pillow covers5K/yr
- pillow covers 18x18 summer5K/yr
- fall decorative pillows36K/yr
- spring outdoor pillow covers 18x1815K/yr
Reviews and returns
What reviews say buyers love and hate about Summer Pillows
We read the reviews and the return reasons for every product selling here.
“Cheaply made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Summer Pillows questions
Answered from the same tracked data.