Summer Pillows

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -78.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

124K

Growth, 90 days vs prior 90

-78.3%

Conversion, latest week

1.8%

Market size, estimated

$29Ka year

Peak month

March20.6× the quietest month

Top search term

spring outdoor pillow covers56K searches a year

Listings sell for $12.65 on average, from $5.65 to $24.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.65 that is $0 to $1K a year per listing.

Average price

$12.65under the $15 to $100 sweet spot

Price range

$5.65–$24.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.9%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #874 within Decorative Pillows, Inserts & Covers. It carries 894 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#874in Decorative Pillows, Inserts & Covers

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

894per listing

Listings tracked

67

17 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

3Amazon's first-year sales bar

Average brand age

27 months