Summer Pillow Covers 18x18
MaybeThe top 5 products take only 23% of clicks. But demand is soft, at -4.1% this quarter, so Summer Pillow Covers 18x18 is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $104K/yr160K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 23%top-5 click share · 34 brands · 35 sellers
Flapen Score
Summer Pillow Covers 18x18 against its category
The dotted line is the Home & Kitchen average. Past it, Summer Pillow Covers 18x18 is stronger. Inside it, weaker.
Market
The Summer Pillow Covers 18x18 market on Amazon at a glance
Shoppers on Amazon United States searched for Summer Pillow Covers 18x18 160K times last year and spent an estimated $104K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.
- Searches, last 12 months
- 160K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $104Ka year
- Peak month
- March29.8× the quietest month
- Top search term
- summer pillow covers 18x18132K searches a year
02 · Price
A sale here is worth $12.79.
Listings sell for $12.79 on average, from $6.76 to $27.30. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $12.79 that is $0 to $1K a year per listing.
- Average price
- $12.79under the $15 to $100 sweet spot
- Price range
- $6.76–$27.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,358 within Decorative Pillows, Inserts & Covers. It carries 906 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #1,358in Decorative Pillows, Inserts & Covers
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 906per listing
- Listings tracked
- 68
04 · Newcomers
2 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Summer Pillow Covers 18x18 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
35
Top-5 brand share
57%
Top 20: 92%
Top-5 click share
23%
Top 20: 59%
Open market
39%
- Brand 123%
- Brand 211%
- Brand 311%
- Brand 49%
- Brand 54%
- Brand 64%
Demand
Summer Pillow Covers 18x18 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 29.8×
Search terms
Top Summer Pillow Covers 18x18 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- summer pillow covers 18x18132K/yr
- 18x18 pillow cover summer7K/yr
- spring decorative pillows8K/yr
- spring pillow covers 18x18 set of 47K/yr
- spring pillow case covers 18x181K/yr
- spring pillow covers 18x18 set of 23K/yr
Reviews and returns
What reviews say buyers love and hate about Summer Pillow Covers 18x18
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Summer Pillow Covers 18x18 questions
Answered from the same tracked data.