Is summer gnomes profitable to sell on Amazon United States?

The niche generates $93K/yr across 82 tracked products. 2 of 23 products launched in the last 360 days are still selling. 90-day search growth is -48.0%. Flapen's verdict: Worth a look (55/100).

How competitive is the summer gnomes niche?

52 brands and 79 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in summer gnomes?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.2%.

When does demand for summer gnomes peak?

Demand peaks in Mar–Apr–May; the busiest month runs 21.5× the quietest.

What does it cost to enter the summer gnomes niche?

Listings span $6.37–$32.43; the average listing price is $16.39 (sweet spot $15–$100). The average incumbent carries 200 reviews — the moat a new listing must climb.

summer gnomes

Worth a look

Shows no brand lock-in (top 5 brands take 42% of clicks), but soft demand (-48.0% this quarter) keeps it on the watch list.

Brand share

Great42%

top-5 brand share — no brand owns this niche

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Great200.45

avg incumbent reviews — the moat a new listing must climb

Competition

Great27%

top-5 click share — an open shelf

Avg price

Great$16.39

avg listing price — sweet spot $15–$100

Price range

Good$6.37–$32.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$93K

$93K/yr · 109K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-48.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, summer gnomes is a $93K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 55/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

summer gnomes market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $66K–$82K; units × avg price
Conversion rate: 5.2%
Avg BSR: #1,915
Page quality: 0%
Prime: 98%
Sponsored: 96%
Out of stock: 10.0%
Avg brand age: 25 months
Avg seller age: 198 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

52 rising

Sellers

Top-5 brand share

42%

Top 20: 81%

Top-5 click share

27%

Top 20: 63%

Open market

53%

KnomeKo17%
Vytina6%
Attiigny6%
Teeker6%
Hodao6%
Eousera5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -48.0% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 21.5×

Open Trend

Top summer gnomes search terms

summer gnomes27K/yr +47.2%3.4% conv.
summer gnome9K/yr +75.9%2.2% conv.
summer gnomes decorations for home9K/yr +19.0%2.9% conv.
spring gnomes34K/yr -89.4%2.2% conv.
gnome stuffed animal10K/yr -3.8%1.3% conv.
spring gnomes decorations for home13K/yr -87.3%2.0% conv.
gonk4K/yr -18.1%0.0% conv.
spring gnome decor4K/yr -82.6%0.4% conv.

All search terms

Top summer gnomes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KnomeKo Summer Gnomes 3Pcs Beach Theme Summer Decorations for Home Office

KnomeKo$17.514.6★135 rev

KnomeKo Summer Gnomes Decorations for Home Office Beach Gnomes Farmhouse Tiered Tray Mantle Kitchen Table Shelf Sitters Decor Summer Gifts

KnomeKo$19.154.7★168 rev

Beach Decorations for Office - Cute Summer Time Decorations for Home - Hawaiian Bikini Gnomes Plush Doll - Ocean Themed Decorative Decor Indoor Table Desk

Teeker$20.474.8★689 rev

Eousera Yellow Sunflower Gnome Figurines - Indoor Home Office Kitchen Spring Decor Summer Gnomes Gifts for Women Resin Bee Statues for Table Shelf Decorations

Eousera$18.684.7★111 rev

FairySandy 2 Pcs Summer Beach Gnomes Resin Figurines Home Kitchen Decor

FairySandy$20.014.5★88 rev

Newest

by launch date

KnomeKo Summer Gnomes 3Pcs Beach Theme Summer Decorations for Home Office

KnomeKo$17.51135 rev

2mo ago

Knomeko Summer Decorations Watermelon Gnomes One in a Melon Summer Fruit Party Farmhouse Tiered Tray Decor for Home Office Watermelon Birthday Decorations Gifts

KnomeKo$20.067 rev

4mo ago

DyerKuLee 2Pcs Summer Gnomes for Home Decoration Coastal Beach Gnome Figurines Mini Resin Figurines Set Decor for Home Farmhouse Kitchen Tabletop Decorations(Ocean)

DyerKuLee$18.7029 rev

4mo ago

Summer 4th of July Decorations 4 Pcs Reversible Wooden Gnome Table Decor for Tiered Tray Mantel Decorations Patriotic Independence Day Centerpieces for Home Office Gifts

YGEINIT$9.6466 rev

5mo ago

SAMPU CRAFT Summer Decorations for Home 2PCS Gnome Figurines Multicolor 4IN

SAMPU CRAFT$15.4815 rev

6mo ago

What buyers say about summer gnomes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good quality very giftable”

Size-Overall11%

“the Bee Gnomes are really good size”

Gifting Purpose10%

“Cute gift”

Color8%

“The colors are vibrant”

Advertised Vs Actual Product7%

“This was way better than I thought”

Design-Overall5%

“The design is exquisite”

Value For Money5%

“Great value”

Brightness/Shine/Glow4%

“lights up pretty bright”

Fun/Entertainment Experience3%

“Fun and festive”

Collectibles2%

“So cute with my collection”

What buyers complain about

Size-Overall45%

“Larger”

Value For Money9%

“Not worth the price”

Quality-Overall4%

“Returned - cheap quality”

Material Quality4%

“used much cheaper material on product I received”

Advertised Vs Actual Product2%

“Maybe I didnt read the description well enough”

Paint Quality2%

“The painting on it is a bit sloppy”

Weight Light2%

“Fairly light and there's no way to weigh it down so strong winds blow it over pretty easily”

Color2%

“there's no color on it”

Brightness/Shine/Glow2%

“not bright enough”

Suitable For Outdoor2%

“can't be outside”

Top return reasons

Size-Overall53%

Defective Material/Parts11%

Advertised Vs Actual Product9%

Quality-Overall8%

Material Quality3%

Paint Quality3%

Value For Money2%