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Summer Gnomes

Maybe

The top 5 brands take only 42% of clicks. But demand is soft, at -48.0% this quarter, so Summer Gnomes is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$93K/yr109K searches / yr
90-day growth
-48.0%search demand this quarter
Competition
27%top-5 click share · 52 brands · 79 sellers

Flapen Score

Summer Gnomes against its category

The dotted line is the Home & Kitchen average. Past it, Summer Gnomes is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Summer Gnomes market on Amazon at a glance

Shoppers on Amazon United States searched for Summer Gnomes 109K times last year and spent an estimated $93K. The top 5 brands take 42% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -48.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-48.0%
Conversion, latest week
5.2%
Market size, estimated
$93Ka year
Peak month
April21.5× the quietest month
Top search term
summer gnomes27K searches a year

02 · Price

A sale here is worth $16.39.

Listings sell for $16.39 on average, from $6.37 to $32.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.39 that is $0 to $2K a year per listing.

Average price
$16.39inside the $15 to $100 sweet spot
Price range
$6.37–$32.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #1,915 within Collectible Dolls. It carries 200 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
98%
Out of stock, average day
10.0%
Average rank
#1,915in Collectible Dolls
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
200per listing
Listings tracked
82

04 · Newcomers

2 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Summer Gnomes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

52 rising

Sellers

79

Top-5 brand share

42%

Top 20: 81%

Top-5 click share

27%

Top 20: 63%

Open market

53%

  • Brand 117%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Summer Gnomes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 21.5×

Search terms

Top Summer Gnomes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • summer gnomes27K/yr
  • summer gnome9K/yr
  • summer gnomes decorations for home9K/yr
  • spring gnomes34K/yr
  • gnome stuffed animal10K/yr
  • spring gnomes decorations for home13K/yr
  • gonk4K/yr
  • spring gnome decor4K/yr

Reviews and returns

What reviews say buyers love and hate about Summer Gnomes

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
45%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Larger”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Summer Gnomes questions

Answered from the same tracked data.