Summer Decor
MaybeThe top 5 brands take only 21% of clicks. But demand is soft, at -36.9% this quarter, so Summer Decor is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 4959
- Market size
- $594K/yr1.1M searches / yr
- 90-day growth
- -36.9%search demand this quarter
- Competition
- 17%top-5 click share · 93 brands · 111 sellers
Flapen Score
Summer Decor against its category
The dotted line is the Home & Kitchen average. Past it, Summer Decor is stronger. Inside it, weaker.
Market
The Summer Decor market on Amazon at a glance
Shoppers on Amazon United States searched for Summer Decor 1.1M times last year and spent an estimated $594K. The top 5 brands take 21% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $594K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -36.9%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $594Ka year
- Peak month
- April44.4× the quietest month
- Top search term
- summer decor311K searches a year
02 · Price
A sale here is worth $13.42.
Listings sell for $13.42 on average, from $6.67 to $42.09. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At $13.42 that is $1K to $3K a year per listing.
- Average price
- $13.42under the $15 to $100 sweet spot
- Price range
- $6.67–$42.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #2,137 within Decorative Signs & Plaques. It carries 728 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 6.6%
- Average rank
- #2,137in Decorative Signs & Plaques
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 728per listing
- Listings tracked
- 120
04 · Newcomers
3 of last year's 33 launches cleared the first-year sales bar.
33 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 33
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Summer Decor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
93 falling
Sellers
111
Top-5 brand share
21%
Top 20: 56%
Top-5 click share
17%
Top 20: 49%
Open market
76%
- Brand 15%
- Brand 24%
- Brand 34%
- Brand 44%
- Brand 53%
- Brand 63%
Demand
Summer Decor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 44.4×
Search terms
Top Summer Decor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- summer decor311K/yr
- summer decorations for home254K/yr
- summer home decor67K/yr
- summer home decor indoor28K/yr
- summer house decor18K/yr
- summer decor for home20K/yr
- spring decorations for office101K/yr
- spring centerpieces for tables50K/yr
- spring bathroom decor53K/yr
- spring kitchen decor46K/yr
Reviews and returns
What reviews say buyers love and hate about Summer Decor
We read the reviews and the return reasons for every product selling here.
“not a fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Summer Decor questions
Answered from the same tracked data.









