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Summer Decor

Maybe

The top 5 brands take only 21% of clicks. But demand is soft, at -36.9% this quarter, so Summer Decor is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$594K/yr1.1M searches / yr
90-day growth
-36.9%search demand this quarter
Competition
17%top-5 click share · 93 brands · 111 sellers

Flapen Score

Summer Decor against its category

The dotted line is the Home & Kitchen average. Past it, Summer Decor is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Summer Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Summer Decor 1.1M times last year and spent an estimated $594K. The top 5 brands take 21% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $594K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-36.9%
Conversion, latest week
3.9%
Market size, estimated
$594Ka year
Peak month
April44.4× the quietest month
Top search term
summer decor311K searches a year

02 · Price

A sale here is worth $13.42.

Listings sell for $13.42 on average, from $6.67 to $42.09. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At $13.42 that is $1K to $3K a year per listing.

Average price
$13.42under the $15 to $100 sweet spot
Price range
$6.67–$42.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #2,137 within Decorative Signs & Plaques. It carries 728 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#2,137in Decorative Signs & Plaques
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
728per listing
Listings tracked
120

04 · Newcomers

3 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
33
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Summer Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

93 falling

Sellers

111

Top-5 brand share

21%

Top 20: 56%

Top-5 click share

17%

Top 20: 49%

Open market

76%

  • Brand 15%
  • Brand 24%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Summer Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 44.4×

Search terms

Top Summer Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • summer decor311K/yr
  • summer decorations for home254K/yr
  • summer home decor67K/yr
  • summer home decor indoor28K/yr
  • summer house decor18K/yr
  • summer decor for home20K/yr
  • spring decorations for office101K/yr
  • spring centerpieces for tables50K/yr
  • spring bathroom decor53K/yr
  • spring kitchen decor46K/yr

Reviews and returns

What reviews say buyers love and hate about Summer Decor

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
23%of negative reviews mention “Size-Overall”
2.7%of orders come back
“not a fit”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Summer Decor questions

Answered from the same tracked data.