Is summer decor profitable to sell on Amazon United States?

The niche generates $594K/yr across 120 tracked products. 3 of 33 products launched in the last 360 days are still selling. 90-day search growth is -36.9%. Flapen's verdict: Worth a look (59/100).

How competitive is the summer decor niche?

93 brands and 111 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 21% of demand.

What do buyers complain about in summer decor?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.7%.

When does demand for summer decor peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 44.4× the quietest.

What does it cost to enter the summer decor niche?

Listings span $6.67–$42.09; the average listing price is $13.42 (sweet spot $15–$100). The average incumbent carries 728 reviews — the moat a new listing must climb.

summer decor

Worth a look

Shows no brand lock-in (top 5 brands take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible21%

top-5 brand share — no brand owns this niche

Competition

Incredible17%

top-5 click share — an open shelf

Price range

Great$6.67–$42.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good727.85

avg incumbent reviews — the moat a new listing must climb

Market size

Good$594K

$594K/yr · 1.1M searches

Avg price

Good$13.42

avg listing price — sweet spot $15–$100

Returns

Good2.7%

return rate — above 5% kills the launch gate

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-36.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, summer decor is a $594K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 21% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 59/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

summer decor market data

Units sold / yr: 25K–30K; avg 100–250/product
Revenue / yr: $336K–$403K; units × avg price
Conversion rate: 3.9%
Avg BSR: #2,137
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.6%
Avg brand age: 27 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

93 falling

Sellers

111

Top-5 brand share

21%

Top 20: 56%

Top-5 click share

17%

Top 20: 49%

Open market

76%

Artoid Mode5%
AVOIN colorlife4%
COCOBOO4%
Yuzi-n4%
Yuntau3%
DFXSZ3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.9% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 44.4×

Open Trend

Top summer decor search terms

summer decor311K/yr +41.7%1.3% conv.
summer decorations for home254K/yr +37.9%1.8% conv.
summer home decor67K/yr +45.3%0.9% conv.
summer home decor indoor28K/yr +61.5%1.1% conv.
summer house decor18K/yr +39.5%0.7% conv.
summer decor for home20K/yr +7.3%1.1% conv.
spring decorations for office101K/yr -95.1%0.7% conv.
spring centerpieces for tables50K/yr -92.3%0.1% conv.
spring bathroom decor53K/yr -94.0%0.1% conv.
spring kitchen decor46K/yr -93.1%0.2% conv.

All search terms

Top summer decor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COCOBOO Sunflower Artificial Flowers Pot Sunflower Decor Yellow Fake Flower in Pots for Home Bathroom Kitchen

COCOBOO$9.004.3★3,042 rev

3 Pcs Summer Decor for Home Hello Summer Wood Decorations

Yuzi-n$11.854.8★327 rev

DFXSZ Spring Summer Pillow Covers 18x18 inch Set of 2 Farmhouse Decor Yellow Color Flower Heart Sunflower Soft Plush Faux Fur Jacquard Throw Pillows for Sofa Holiday Spring Home Decor PTK024C18

DFXSZ$10.734.6★763 rev

Farmhouse Sunshine Sunflower Wooden Box Sign Rustic Country Sunflower Box Sign Wood Sign Decor Summer Square Wood Sign Home Desk Tabletop Shelf Decor 5 x 5

IYEZH$8.334.7★484 rev

Artoid Mode Yellow Hello Sunshine Summer Decorative Doormat Seasonal Spring Holiday Low-Profile Floor Mat Switch Mat for Indoor Outdoor 17 x 29 Inch

Artoid Mode$15.264.5★395 rev

Newest

by launch date

Summer Party Decorations for Home Wooden Centerpieces Hello Summer Table Decorations 11.8x5.9inch Beach Pool Party Hot Summer Centerpiece for Tables Home Kitchen Indoor Outdoor Decor

KJLMMQR$8.0510 rev

4mo ago

KIVIVO Sunflower Decor 1 Pcs Farmhouse Rustic Sunflower Kitchen Decor Centerpieces for Tables Fake Artificial Sunflowers Flowers in Burlap Bag Vase Summer Decorations Indoor Outdoor for Home

KIVIVO$11.5849 rev

4mo ago

Smile 4 Pcs Summer Indoor Wooden Decor Sunshine Sunflower Summertime Tiered Tray Farmhouse Table Decoration for Home and Office

Sm:)e$11.65154 rev

7mo ago

Eousera Yellow Sunflower Gnome Figurines - Indoor Home Office Kitchen Spring Decor Summer Gnomes Gifts for Women Resin Bee Statues for Table Shelf Decorations

Eousera$18.68111 rev

9mo ago

Rustic Table Decor Block Signs

QIALETS$8.0030 rev

1y ago

What buyers say about summer decor

What buyers praise and complain about, mined from review topics.

What buyers love

Color18%

“Beautiful Colors”

Quality-Overall15%

“Amazing quality”

Value For Money10%

“Great buy for the money”

Size-Overall7%

“Fit nicely”

Advertised Vs Actual Product7%

“Better than expected”

Design-Overall5%

“The design is so unique”

Assembly/Installation3%

“Easy to set up”

Soft Feel3%

“Nice and soft”

Fun/Entertainment Experience3%

“Colorful and Fun”

Brightness/Shine/Glow2%

“It brings such a bright”

What buyers complain about

Size-Overall23%

“not a fit”

Quality-Overall14%

“Horrible quality”

Advertised Vs Actual Product7%

“picture is misleading”

Value For Money5%

“Too expensive”

Color3%

“Color is not as described”

Durability3%

“one is completely broken”

Thickness2%

“not like super thick”

Strength2%

“not sturdy”

Material Quality2%

“Horrible material”

Inflation/Deflation2%

“Deflated quickly”

Top return reasons

Size-Overall39%

Quality-Overall11%

Advertised Vs Actual Product11%

Color10%

Material Quality6%

Value For Money5%

Defective Material/Parts2%

Functionality-Overall2%

Thin1%

Inflation/Deflation1%

Common questions

Is summer decor profitable to sell on Amazon United States?: The niche generates $594K/yr across 120 tracked products. 3 of 33 products launched in the last 360 days are still selling. 90-day search growth is -36.9%. Flapen's verdict: Worth a look (59/100).
How competitive is the summer decor niche?: 93 brands and 111 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 21% of demand.
What do buyers complain about in summer decor?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.7%.
When does demand for summer decor peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 44.4× the quietest.
What does it cost to enter the summer decor niche?: Listings span $6.67–$42.09; the average listing price is $13.42 (sweet spot $15–$100). The average incumbent carries 728 reviews — the moat a new listing must climb.