Summer Candles

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

-5.8%

Conversion, latest week

4.9%

Market size, estimated

$126Ka year

Peak month

December2.7× the quietest month

Top search term

yankee candle midsummers night27K searches a year

Listings sell for $17.03 on average, from $4.25 to $29.78. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $17.03 that is $9K to $13K a year per listing.

Average price

$17.03inside the $15 to $100 sweet spot

Price range

$4.25–$29.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$9K–$13K

Returns

0.6%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #443 within Candles. It carries 1,459 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#443in Candles

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

1,459per listing

Listings tracked

18

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months