Is summer candles profitable to sell on Amazon United States?

The niche generates $126K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (44/100).

How competitive is the summer candles niche?

6 brands and 67 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in summer candles?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.6%.

When does demand for summer candles peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the summer candles niche?

Listings span $4.25–$29.78; the average listing price is $17.03 (sweet spot $15–$100). The average incumbent carries 1,459 reviews — the moat a new listing must climb.

summer candles

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$17.03

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.25–$29.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,458.78

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$126K

$126K/yr · 151K searches

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, summer candles is a $126K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

summer candles market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $170K–$213K; units × avg price
Conversion rate: 4.9%
Avg BSR: #443
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Yankee Candle86%
GUTE4%
something different4%
The Candle Daddy3%
GoMelley2%
Zellinni2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top summer candles search terms

yankee candle midsummers night27K/yr -10.2%9.6% conv.
midsummers night yankee candle28K/yr -12.6%10.2% conv.
gothic candles25K/yr +6.5%0.5% conv.
gothic candle12K/yr -8.8%0.6% conv.
goth candles11K/yr +11.8%0.5% conv.
goth candle10K/yr -26.4%0.6% conv.
yankee candles midsummers night9K/yr +10.6%10.2% conv.
midnight summer yankee candle6K/yr -9.4%10.9% conv.
horror candle6K/yr -6.9%0.7% conv.
yankee candle midsummers night car4K/yr +4.3%10.7% conv.

All search terms

Top summer candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yankee Candle Mid Summers Night Scented Candle 22oz Large Jar with up to 150 Hour Burn Giftable

Yankee Candle$16.364.6★1,897 rev

Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Midsummers Night

Yankee Candle$18.504.5★859 rev

Yankee Candle Mid Summers Night Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable

Yankee Candle$15.484.5★859 rev

Yankee Candle Classic Paper Car Jar Air Freshener Hanging Car Freshener Long Lasting Car Fragrance Midsummers Night (Pack of 6)

Yankee Candle$16.954.3★7,125 rev

Yankee Candle Smart Scent Vent Clip Car Air Freshener Odor Neutralizing Car Fragrance Midsummers Night (Pack of 1)

Yankee Candle$4.254.3★1,823 rev

Newest

by launch date

GoMelley Funny Spooky Gifts for Women Witchy Halloween Decorations Candle

GoMelley$13.066 rev

10mo ago

Yankee Candle Mid Summers Night Scented Candle 22oz Large Jar with up to 150 Hour Burn Giftable

Yankee Candle$16.361,897 rev

1y ago

Yankee Candle Mid Summers Night Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable

Yankee Candle$15.48859 rev

1y ago

Yankee Candle Car Jar Ultimate Air Freshener Hanging Car Freshener Long Lasting Car Fragrance (Midsummers Night)

Yankee Candle$20.81161 rev

2y ago

Unlucky #13 - Black Bouquet Scented Horror Movie Candle - Halloween 6 Oz Jar Candle - 40 Hour Burn Time

The Candle Daddy$12.2554 rev

3y ago

What buyers say about summer candles

What buyers praise and complain about, mined from review topics.

What buyers love

Smell70%

“Beautiful fragrance”

Value For Money5%

“Good Deal”

Quality-Overall4%

“Performance and perfume is in line quality with Yankee”

Gifting Purpose3%

“who this is the best gift for”

Durability3%

“The durability is fine once you have it set in the plug-in part”

Brightness/Shine/Glow3%

“Great sent, easy to light”

Strength2%

“its very strong”

Advertised Vs Actual Product2%

“Exactly as Described”

Size-Overall1%

“Nice size too”

Warmth1%

“Though slightly masculine, this candle feels HOMEY and warm and exudes comfort”

What buyers complain about

Smell56%

“Not a powerful fragrance”

Value For Money12%

“the price went up”

Durability5%

“Broke automatically when I put on car vent”

Quality-Overall3%

“the candle quality - not so much”

Strength3%

“Not very strong”

Advertised Vs Actual Product2%

“Misleading description”

Functionality-Overall1%

“Doesnt Work”

Defective Material/Parts1%

“the one broken”

Product Condition1%

“Looks like its been used”

Leak-Proof1%

“Leaking product”

Top return reasons

Smell70%

Advertised Vs Actual Product10%

Size-Overall7%

Value For Money3%