summer blankets king size
Worth a lookShows demand growing +163.4% this quarter, but weak search conversion (1.6%) keeps it on the watch list.
Growth
Incredible+163.4%90-day search growth — must beat 0% to launch
Avg price
Incredible$38.00avg listing price — sweet spot $15–$100
Price range
Incredible$19.34–$58.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Bad$85K$85K/yr · 137K searches
Review moat
Bad11,219.06avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, summer blankets king size is a $85K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
summer blankets king size market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $57K–$76K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #135
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 7.0%
- Avg brand age
- 42 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
24
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
47%
Top 20: 84%
Open market
19%
- Bedsure45%
- Utopia Bedding13%
- PHF7%
- Love's cabin6%
- Amazon Basics5%
- inhand5%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +163.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 30.1×
Top summer blankets king size search terms
- summer blankets king size58K/yr
- king size summer blanket20K/yr
- summer blanket king size11K/yr
- king summer blanket9K/yr
- summer king size blanket8K/yr
- lightweight summer blanket king size7K/yr
- summer blanket king7K/yr
- light king size blanket for summer6K/yr
- king size summer blankets for bed4K/yr
- light weight summer blanket for king size bed4K/yr
Top summer blankets king size products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bedsure GentleSoft 100% Cotton Blanket King Size for Bed - Cooling Breathable and Lightweight Soft Cozy Textured Herringbone Woven Blanket for Summer Linen Beige 108x90 inches
Bedsure$38.904.4★2,996 rev
Utopia Bedding 100% Cotton Waffle Weave Blanket King Size for Bed - Lightweight Breathable Summer Blankets Soft and Cozy Gifts for Women Home Room Decor (White 90x108 Inch)
Utopia Bedding$35.284.6★12,588 rev
Bedsure Cooling Cotton Waffle King Size Blanket - Lightweight Breathable Summer Blanket of Rayon Derived from Bamboo for Hot Sleepers Luxury Throws for Bed Couch and Sofa Ivory 104x90 Inches
Bedsure$45.744.5★19,896 rev
Loves cabin King Size Quilt Set Blue Bedspreads - Soft Bed Summer Lightweight Bedspread Comforter - Modern Style Coin Pattern Coverlet for All Season - 3 Pieces (1 Quilt 2 Pillow Shams)
Love's cabin$34.044.6★21,959 rev
inhand Cooling Blanket King Size (90x108) Cooling Blankets for Hot Sleepers Absorbs Heat to Keep Adults Cool for Summer Nights Sweats Thin Cold Lightweight Blanket for Couch Bed All Season Use
inhand$35.154.4★2,397 rev
Newest
by launch date
Amazon Basics Cooling Comforter Soft Lightweight Waffle Weave Blanket for Hot Sleepers Summer & All Season Bedding to Keep Cool for Night Sweats 106x90 King Pink
Amazon Basics$48.70129 rev
Amazon Basics Cooling Comforter Temperature Regulating Blanket for Hot Sleepers Summer & All Season Bedding Lightweight 106x90 King Blue
Amazon Basics$53.5483 rev
Cooling Muslin Blankets for Hot Sleepers 20% Rayon Derived from Bamboo 80% Cotton Summer Blanket 6-Layer Soft & Breathable Gauze Blanket All Season Use 50x60 Medium Gray
RILIHO$19.7856 rev
Bedsure Cooling Blanket of Rayon Derived from Bamboo - Lightweight Breathable Cotton Summer Blankets Queen Size for Hot Sleepers Luxury Throws for Bed Couch and Sofa White 90x90 Inches
Bedsure$30.61123 rev
100% Cotton Blankets for Bed - Waffle Weave Blankets for Summer Lightweight and Breathable Soft Woven Blanket for Spring (White King (90 x 108))
QUBA LINEN$29.972,191 rev
Trending
90-day click momentumAmazon Basics Cooling Comforter Temperature Regulating Blanket for Hot Sleepers Summer & All Season Bedding Lightweight 106x90 King Blue
Amazon Basics$53.544.6★
Cooling Muslin Blankets for Hot Sleepers 20% Rayon Derived from Bamboo 80% Cotton Summer Blanket 6-Layer Soft & Breathable Gauze Blanket All Season Use 50x60 Medium Gray
RILIHO$19.784.7★
Amazon Basics Cooling Comforter Soft Lightweight Waffle Weave Blanket for Hot Sleepers Summer & All Season Bedding to Keep Cool for Night Sweats 106x90 King Pink
Amazon Basics$48.704.4★
Bedsure Cooling Blanket of Rayon Derived from Bamboo - Lightweight Breathable Cotton Summer Blankets Queen Size for Hot Sleepers Luxury Throws for Bed Couch and Sofa White 90x90 Inches
Bedsure$30.614.5★
PHF 100% Cotton Waffle Blanket Queen Size for Bed Lightweight Breathable and Soft for Summer Luxury Aesthetic Waffle Weave Blanket for Home Decor & Gifts for Women 90x90 Light Taupe/Oatmeal
PHF$39.614.5★
What buyers say about summer blankets king size
What buyers praise and complain about, mined from review topics.What buyers love
“Great soft material”
“Keeps you warm”
“Lightweight and breathable”
“Very affordable for a quality product”
“Soft and comfortable”
“Fits the bed perfectly”
“color is exact”
“Very happy with the price”
“As described”
“No problems washing it”
What buyers complain about
“Its a bit thinner than I expected”
“Very large”
“material is delicate”
“Not the best quality as far as staying true to size”
“not soft at all”
“White is not white”
“Looks more expensive than it was too”
“The blanket is of poor quality and not comfortable”
“It slips all over the place”
“Unfortunately it also had a large flaw that I believe could become a hole with several washings”
Top return reasons
Common questions
- Is summer blankets king size profitable to sell on Amazon United States?
- The niche generates $85K/yr across 36 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +163.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the summer blankets king size niche?
- 16 brands and 24 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in summer blankets king size?
- Top complaints mined from reviews: Thickness, Size-Overall, Material Quality. The return rate is 4.1%.
- When does demand for summer blankets king size peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 30.1× the quietest.
- What does it cost to enter the summer blankets king size niche?
- Listings span $19.34–$58.13; the average listing price is $38.00 (sweet spot $15–$100). The average incumbent carries 11,219 reviews — the moat a new listing must climb.