sugar cookie candle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$18.74avg listing price — sweet spot $15–$100
Price range
Great$9.65–$35.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,225.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$146K$146K/yr · 151K searches
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sugar cookie candle is a $146K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
sugar cookie candle market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $281K–$375K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #521
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 15.0%
- Avg brand age
- 48 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Yankee Candle81%
- Molensun11%
- Dianne's Custom Candles3%
- WoodWick(ウッドウィック)3%
- Sweet Water Decor3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 15.1×
Top sugar cookie candle search terms
- vanilla cupcake candle13K/yr
- sugar cookie candle30K/yr
- yankee candle vanilla cupcake12K/yr
- cookie candle14K/yr
- yankee candle christmas cookie24K/yr
- christmas cookie candle20K/yr
- vanilla cupcake yankee candle4K/yr
- yankee candles vanilla cupcake5K/yr
- cookie scented candles4K/yr
- christmas cookie yankee candle7K/yr
Top sugar cookie candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Vanilla Cupcake Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$15.714.6★979 rev
Yankee Candle Christmas Cookie Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.334.7★1,244 rev
Yankee Candle Vanilla Cupcake Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable
Yankee Candle$17.304.6★332 rev
Molensun Vanilla Cupcake Scented Candle Aromatherapy Jar Candles 7 oz Long Lasting Candles Soy Wax Candle Gift for Women
Molensun$9.654.5★190 rev
Yankee Candle Christmas Cookie Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time
Yankee Candle$26.494.4★60 rev
Newest
by launch dateYankee Candle Christmas Cookie Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time
Yankee Candle$26.4960 rev
Yankee Candle Vanilla Cupcake Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$15.71979 rev
Yankee Candle Christmas Cookie Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.331,244 rev
Yankee Candle French Vanilla Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$17.73470 rev
Yankee Candle Vanilla Cupcake Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable
Yankee Candle$17.30332 rev
Trending
90-day click momentumMolensun Vanilla Cupcake Scented Candle Aromatherapy Jar Candles 7 oz Long Lasting Candles Soy Wax Candle Gift for Women
Molensun$9.654.5★
Almond Sugar Cookie Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend
Dianne's Custom Candles$14.704.4★
Yankee Candle Vanilla Cupcake Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$15.714.6★
Yankee Candle Vanilla Cupcake Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable
Yankee Candle$17.304.6★
WoodWick Caf Sweets Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick
WoodWick(ウッドウィック)$16.274.7★
What buyers say about sugar cookie candle
What buyers praise and complain about, mined from review topics.What buyers love
“It doesnt smell bad”
“Worth Every Penny”
“Great Candles”
“Easy to light”
“It was a great Christmas gift”
“Very Durable”
“As advertised”
“Strong”
“Perfect size to fit under the lamp”
“The best for candle warmer”
What buyers complain about
“Very artificial smelling”
“burns weird”
“Not strong”
“Only burned for 2 hours”
“Bad value for money”
“Yankee candles have really declined in quality”
“the wicks never burn correctly”
“But I'm not gifting my Yankee Candles”
“The candle was large as expected”
“Very heavy & big”
Top return reasons
Common questions
- Is sugar cookie candle profitable to sell on Amazon United States?
- The niche generates $146K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the sugar cookie candle niche?
- 5 brands and 41 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sugar cookie candle?
- Top complaints mined from reviews: Smell, Flammable, Strength. The return rate is 0.7%.
- When does demand for sugar cookie candle peak?
- Demand peaks in Nov–Dec; the busiest month runs 15.1× the quietest.
- What does it cost to enter the sugar cookie candle niche?
- Listings span $9.65–$35.94; the average listing price is $18.74 (sweet spot $15–$100). The average incumbent carries 2,226 reviews — the moat a new listing must climb.