Skip to content

Succulent Candle

Fail

Shoppers spend an estimated $29K a year here, so Succulent Candle is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$29K/yr60K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
41%top-5 click share · 24 brands · 49 sellers

Flapen Score

Succulent Candle against its category

The dotted line is the Home & Kitchen average. Past it, Succulent Candle is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Succulent Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Succulent Candle 60K times last year and spent an estimated $29K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
2.1%
Market size, estimated
$29Ka year
Peak month
December3.4× the quietest month
Top search term
cactus candle23K searches a year

02 · Price

A sale here is worth $23.05.

Listings sell for $23.05 on average, from $6.77 to $54.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $23.05 that is $0 to $2K a year per listing.

Average price
$23.05inside the $15 to $100 sweet spot
Price range
$6.77–$54.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #595 within Candles. It carries 459 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
9.9%
Average rank
#595in Candles
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
459per listing
Listings tracked
44

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Succulent Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 flat

Sellers

49

Top-5 brand share

58%

Top 20: 97%

Top-5 click share

41%

Top 20: 76%

Open market

37%

  • Brand 115%
  • Brand 213%
  • Brand 312%
  • Brand 412%
  • Brand 56%
  • Brand 64%

Demand

Succulent Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.4×

Search terms

Top Succulent Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cactus candle23K/yr
  • succulent candles16K/yr
  • cactus candles8K/yr
  • succulent candle7K/yr
  • succulent candles party favors3K/yr
  • cactus tealight candles3K/yr

Reviews and returns

What reviews say buyers love and hate about Succulent Candle

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Smell”
33%of negative reviews mention “Size-Overall”
2.4%of orders come back
“literally nothing fits as its supposed to”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Succulent Candle questions

Answered from the same tracked data.