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Striped Comforter

Fail

Buyers convert on only 0.3% of searches, so Striped Comforter is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$203K/yr661K searches / yr
90-day growth
+15.4%search demand this quarter
Competition
33%top-5 click share · 32 brands · 42 sellers

Flapen Score

Striped Comforter against its category

The dotted line is the Home & Kitchen average. Past it, Striped Comforter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Striped Comforter market on Amazon at a glance

Shoppers on Amazon United States searched for Striped Comforter 661K times last year and spent an estimated $203K. The top 5 brands take 63% of clicks. Demand peaks in Jun–Jul–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 661K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $203K a year.

Searches, last 12 months
661K
Growth, 90 days vs prior 90
+15.4%
Conversion, latest week
0.3%
Market size, estimated
$203Ka year
Peak month
June1.9× the quietest month
Top search term
linen comforter165K searches a year

02 · Price

A sale here is worth $90.40.

Listings sell for $90.40 on average, from $26.47 to $268.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $90.40 that is $0 to $9K a year per listing.

Average price
$90.40inside the $15 to $100 sweet spot
Price range
$26.47–$268.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #174 within Comforters & Sets. It carries 3,539 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#174in Comforters & Sets
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
3,539per listing
Listings tracked
64

04 · Newcomers

10 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
10Amazon's first-year sales bar
Average brand age
46 months

Products

Top Striped Comforter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

42

Top-5 brand share

63%

Top 20: 93%

Top-5 click share

33%

Top 20: 66%

Open market

32%

  • Brand 127%
  • Brand 219%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Striped Comforter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Striped Comforter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • linen comforter165K/yr
  • linen bedding143K/yr
  • linen comforter queen90K/yr
  • linen bedding set37K/yr
  • linen comforter set35K/yr
  • european linen duvet cover19K/yr
  • 100% linen duvet cover23K/yr
  • simple and opulence linen duvet cover18K/yr
  • linen bedding king17K/yr
  • 100% linen comforter13K/yr

Reviews and returns

What reviews say buyers love and hate about Striped Comforter

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
7%of negative reviews mention “Color”
4.7%of orders come back
“Color is off”
A buyer, on “Color”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Striped Comforter questions

Answered from the same tracked data.