Stray Kids

Shoppers searched for this 6.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

6.9M

Growth, 90 days vs prior 90

-29.0%

Conversion, latest week

1.1%

Market size, estimated

$1.9Ma year

Peak month

December3.2× the quietest month

Top search term

stray kids3.0M searches a year

Listings sell for $25.81 on average, from $6.02 to $90.60. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At $25.81 that is $19K to $26K a year per listing.

Average price

$25.81inside the $15 to $100 sweet spot

Price range

$6.02–$90.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

750–1,000

Revenue per listing a year

$19K–$26K

Returns

0.8%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #1,089 within Photo Albums. It carries 264 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

98%

Out of stock, average day

1.1%

Average rank

#1,089in Photo Albums

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

264per listing

Listings tracked

57

19 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

10Amazon's first-year sales bar

Average brand age

28 months