Is strawberry shortcake birthday profitable to sell on Amazon United States?

The niche generates $130K/yr across 81 tracked products. 9 of 21 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the strawberry shortcake birthday niche?

61 brands and 68 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in strawberry shortcake birthday?

Top complaints mined from reviews: Size-Overall, Smell, Inflation/Deflation. The return rate is 2.6%.

What does it cost to enter the strawberry shortcake birthday niche?

Listings span $5.90–$89.30; the average listing price is $20.24 (sweet spot $15–$100). The average incumbent carries 322 reviews — the moat a new listing must climb.

strawberry shortcake birthday

Worth a look

Shows no brand lock-in (top 5 brands take 34% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Avg price

Great$20.24

avg listing price — sweet spot $15–$100

Price range

Great$5.90–$89.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great322.09

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.6%

return rate — above 5% kills the launch gate

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Market size

Okay$130K

$130K/yr · 331K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, strawberry shortcake birthday is a $130K/yr Amazon United States market (331K searches/yr). The top 5 brands hold 34% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

strawberry shortcake birthday market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $101K–$121K; units × avg price
Conversion rate: 1.9%
Avg BSR: #2,005
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 6.0%
Avg brand age: 20 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

61 falling

Sellers

Top-5 brand share

34%

Top 20: 70%

Top-5 click share

26%

Top 20: 58%

Open market

62%

Kriyokiaa8%
TITKKOP8%
Treasures Gifted8%
LINHAXM5%
Conelist5%
ZHUOWEISM4%

Demand

Weekly Amazon search volume, last 12 weeks — +4.1% search growth over the last 90 days.

Open Trend

Top strawberry shortcake birthday search terms

strawberry shortcake birthday50K/yr -8.2%0.7% conv.
strawberry shortcake backdrop43K/yr -4.1%0.8% conv.
berry 1st birthday decorations31K/yr -4.7%1.7% conv.
my berry first birthday decorations23K/yr +3.3%1.8% conv.
strawberry 1st birthday decorations20K/yr +18.0%1.4% conv.
rosita fresita decoracion para cumpleaos12K/yr +51.3%0.3% conv.
berry sweet one birthday party decorations17K/yr +10.6%1.3% conv.
berry 1st birthday15K/yr +17.2%1.4% conv.
decoracion de rosita fresita19K/yr -24.3%0.4% conv.
strawberry short cake party decorations13K/yr +7.6%0.7% conv.

All search terms

Top strawberry shortcake birthday products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(Pink4 9-12M)

TITKKOP$12.014.8★2,461 rev

Kriyokiaa Berry First Birthday Decor Strawberry 1st Birthday Decorations for Girls with Balloon Arch Highchair Banner Strawberry Theme Backdrop Photo Banner Cake Topper

Kriyokiaa$32.564.8★770 rev

Conelist Strawberry 1 Candle for First Birthday Pink Number 1 Candle Berry One Glitter Cake Topper for Strawberry 1st Birthday Party Supplies Anniversary Decorations

Conelist$6.814.7★1,060 rev

Anagram Birthday Party Supplies Strawberry Girl Shortcake Jumbo Shape Balloon Bouquet Decorations

Anagram$17.244.5★61 rev

Treasures Gifted Officially Licensed Strawberry Shortcake Backdrop - 4.3ft Tall x 6ft Wide Banner - Strawberry Shortcake Decorations - Birthday Party Supplies - Baby Shower Decorations

Treasures Gifted$26.624.5★20 rev

Newest

by launch date

Berry First Birthday Decor Strawberry 1st Birthday Decorations for Girls Disposable Paper Plates Balloons Arch Napkin Cake Topper Backdrop Cup Tablecloth Banner for Strawberry Theme Party Supplies

SUOQUJE$28.660 rev

2mo ago

Strawberry Birthday Decorations Includes Plates Napkins Cups Cutlery Cupcake Toppers Banner Tablecloths Balloons for Berry First Strawberry Shortcake Birthday Decorations Serves 24

LINHAXM$23.0023 rev

5mo ago

Berry First Birthday Decor Strawberry 1st Birthday Decorations Includes Plates Napkins Cups Cutlery Cupcake Toppers Banner Tablecloths Balloons for Strawberry Party Decorations

QIYANPAX$20.477 rev

5mo ago

223Pcs Strawberry Birthday Decorations Pink Berry Plates and Napkins Happy Birthday Banner Berry Sweet Tablecloth Honeycomb Cake Topper Hanging Swirls for Strawberry Party Decorations Serve 26

Haimimall$23.1924 rev

6mo ago

Berry First Birthday Decorations for Girls Strawberry 1st Birthday Sweet One Party Supplies Baby Girl First Bday Decor with Balloon Garland Arch Kit Highchair Banner Backdrop ONE Boxes

Monnberry$32.9845 rev

6mo ago

What buyers say about strawberry shortcake birthday

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Nice quality plates and cups”

Value For Money12%

“Good value”

Advertised Vs Actual Product9%

“As described”

Color9%

“Colors are so vibrant”

Design-Overall6%

“Cute design”

Size-Overall5%

“Perfect fit”

Assembly/Installation5%

“Easy to put together”

Durability4%

“they did not break”

Brightness/Shine/Glow3%

“Glitters”

Material Quality2%

“the material is pretty durable”

What buyers complain about

Size-Overall11%

“Runs a little big”

Smell10%

“Smells Fishy”

Inflation/Deflation9%

“they would not stay inflated”

Quality-Overall8%

“quality of the utensils is a little cheap and flimsy”

Adhesion/Stickiness6%

“Im bad with the sticky dots”

Assembly/Installation5%

“got worse as the day went on or if you touched it to set it up”

Advertised Vs Actual Product4%

“But the main picture can be deceiving because it looks very full”

Strength4%

“Its breaks easy”

Thickness3%

“I was looking for some more thicker”

Shoulder Fit3%

“it's a little big in the shoulders”

Top return reasons

Size-Overall41%

Value For Money10%

Color6%

Advertised Vs Actual Product6%

Quality-Overall6%

Shoulder Fit5%

Material Quality4%

Length4%

Defective Material/Parts2%

Thin2%

Common questions

Is strawberry shortcake birthday profitable to sell on Amazon United States?: The niche generates $130K/yr across 81 tracked products. 9 of 21 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the strawberry shortcake birthday niche?: 61 brands and 68 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in strawberry shortcake birthday?: Top complaints mined from reviews: Size-Overall, Smell, Inflation/Deflation. The return rate is 2.6%.
What does it cost to enter the strawberry shortcake birthday niche?: Listings span $5.90–$89.30; the average listing price is $20.24 (sweet spot $15–$100). The average incumbent carries 322 reviews — the moat a new listing must climb.