Strawberry Shortcake Birthday

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months

331K

Growth, 90 days vs prior 90

+4.1%

Conversion, latest week

1.9%

Market size, estimated

$130Ka year

Top search term

strawberry shortcake birthday50K searches a year

Listings sell for $20.24 on average, from $5.90 to $89.30. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $20.24 that is $0 to $2K a year per listing.

Average price

$20.24inside the $15 to $100 sweet spot

Price range

$5.90–$89.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.6%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #2,005 within Party Packs. It carries 322 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

6.0%

Average rank

#2,005in Party Packs

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

322per listing

Listings tracked

81

21 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

9Amazon's first-year sales bar

Average brand age

20 months