Skip to content

Strawberry Blanket Hoodie

Fail

Demand is soft, at -56.8% this quarter, so Strawberry Blanket Hoodie is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$17K/yr114K searches / yr
90-day growth
-56.8%search demand this quarter
Competition
42%top-5 click share · 26 brands · 30 sellers

Flapen Score

Strawberry Blanket Hoodie against its category

The dotted line is the Home & Kitchen average. Past it, Strawberry Blanket Hoodie is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry Blanket Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Strawberry Blanket Hoodie 114K times last year and spent an estimated $17K. The top 5 brands take 58% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -56.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-56.8%
Conversion, latest week
0.5%
Market size, estimated
$17Ka year
Peak month
December4.8× the quietest month
Top search term
strawberry shortcake sweatshirt24K searches a year

02 · Price

A sale here is worth $28.19.

Listings sell for $28.19 on average, from $9.05 to $50.85. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $28.19 that is $0 to $3K a year per listing.

Average price
$28.19inside the $15 to $100 sweet spot
Price range
$9.05–$50.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #44,029 within Wearable Blankets. It carries 1,023 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#44,029in Wearable Blankets
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,023per listing
Listings tracked
52

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Strawberry Blanket Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

30

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

42%

Top 20: 75%

Open market

35%

  • Brand 120%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Strawberry Blanket Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Strawberry Blanket Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strawberry shortcake sweatshirt24K/yr
  • strawberry shortcake hoodie25K/yr
  • strawberry hoodie12K/yr
  • strawberry shortcake sweater20K/yr
  • strawberry blanket hoodie10K/yr
  • strawberry shortcake jacket6K/yr
  • strawberry snuggie5K/yr
  • strawberry shortcake hoodie for women4K/yr
  • strawberry hoodie blanket4K/yr
  • strawberry shortcake sweatshirt women5K/yr

Reviews and returns

What reviews say buyers love and hate about Strawberry Blanket Hoodie

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Warmth”
36%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Im 58 so its shorter on me than the model”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Strawberry Blanket Hoodie questions

Answered from the same tracked data.