strawberry blanket
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.49avg listing price — sweet spot $15–$100
Price range
Great$9.92–$52.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Okay1,915.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$46K$46K/yr · 146K searches
Growth
Bad-27.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, strawberry blanket is a $46K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
strawberry blanket market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $51K–$64K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #1,012
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 82%
- Out of stock
- 4.3%
- Avg brand age
- 21 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
27
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
36%
Top 20: 89%
Open market
10%
- Jay Franco46%
- Silver Buffalo21%
- Dietersler10%
- Giggling Getup7%
- Aemicion3%
- Surreal Entertainment2%
- Open — no brand owns it (12 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top strawberry blanket search terms
- strawberry shortcake blanket125K/yr
- strawberry shortcake blanket adult12K/yr
- strawberry shortcake throw blanket9K/yr
Top strawberry blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dietersler Wearable Blanket Hoodie Women Oversized Fluffy Hoodies Blanket with Pocket Warm Cozy Giant Sherpa Sweatshirt Gifts for Adults One Size for All
Dietersler$24.154.8★764 rev
Silver Buffalo Care Bears and Strawberry Shortcake 45 x 60 Fleece Throw Soft and Cozy Blanket 250 GSM
Silver Buffalo$32.524.6★55 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Pink - Strawberry Shortcake 40x50 - Travel Blanket
Jay Franco$19.154.8★488 rev
Jay Franco Kids Christmas Plush Throw Blanket 50x70 Inches Soft & Cozy Fleece Throw for Holiday Bedroom & Couch Dcor Official Licensed Product Pink - Strawberry Shortcake
Jay Franco$29.584.6★82 rev
Jay Franco Kids Plush Throw Blanket Soft & Comfy Throw for Couch or Bed Cozy Home Dcor for Living Room & Bedroom Multi - Strawberry Shortcake 46x60 - Throw Blanket
Jay Franco$21.244.7★1,406 rev
Newest
by launch date
Jay Franco Strawberry Shortcake Travel Blanket Super Soft Plush Throw 40 x 50 Inch Lightweight Polyester Blanket for Kids Travel Nap Time Bedroom & Gifts
Jay Franco$24.240 rev
Silver Buffalo Strawberry Shortcake Featuring Custard Striped 45 x 60 Fleece Throw Soft and Cozy Blanket 185 GSM
Silver Buffalo$20.372,298 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Pink - Strawberry Shortcake 60x70 - Throw
Jay Franco$34.0727 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Pink - Strawberry Shortcake 40x50 - Travel Blanket
Jay Franco$19.15488 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Pink - Strawberry Shortcake 46x60 - Throw Blanket
Jay Franco$22.03488 rev
Trending
90-day click momentumJay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Pink - Strawberry Shortcake 60x70 - Throw
Jay Franco$34.074.9★
Jay Franco Strawberry Shortcake Travel Blanket Super Soft Plush Throw 40 x 50 Inch Lightweight Polyester Blanket for Kids Travel Nap Time Bedroom & Gifts
Jay Franco$24.240.0★
Silver Buffalo Strawberry Shortcake Featuring Custard Striped 45 x 60 Fleece Throw Soft and Cozy Blanket 185 GSM
Silver Buffalo$20.374.8★
OLAOLA Wearable Blanket Hoodie Hooded Blanket with Pocket Strawberry
OLAOLA$23.394.6★
Giggling Getup Wearable Blanket Hoodie for Women and Men Sherpa Fleece Hooded Blanket Sweatshirt Warm Cozy Sherpa Wearable Throw Oversized Hoodie with Giant Pocket & Sleeves for Adult Strawberry Cow
Giggling Getup$37.004.8★
What buyers say about strawberry blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and soft”
“Keeps you warm”
“Comfy and warm”
“Great quality blanket”
“Love the colour”
“Pretty Christmas gift”
“Exactly as pictured”
“it fits perfectly”
“Washes good too”
“Thick and amazing quality”
What buyers complain about
“Im 58 so its shorter on me than the model”
“Thin”
“Horrible chemical smell”
“Completely overpriced”
“Thin material”
“its a bit bulky”
“It was a bit cheaper quality than I expected”
“Arms are too long”
“The length falls a little past my knees”
“I promise its not keeping anybody else warm”
Top return reasons
Common questions
- Is strawberry blanket profitable to sell on Amazon United States?
- The niche generates $46K/yr across 34 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the strawberry blanket niche?
- 18 brands and 27 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in strawberry blanket?
- Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 2.2%.
- When does demand for strawberry blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the strawberry blanket niche?
- Listings span $9.92–$52.69; the average listing price is $25.49 (sweet spot $15–$100). The average incumbent carries 1,916 reviews — the moat a new listing must climb.