stranger things party supplies
Worth a lookShows a thin review moat (132 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great131.97avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.6M$1.6M/yr · 2.2M searches
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$16.84avg listing price — sweet spot $15–$100
Price range
Great$6.61–$43.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-51.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stranger things party supplies is a $1.6M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
stranger things party supplies market data
- Units sold / yr
- 60K–80K
- avg 250–500/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #1,481
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 94%
- Out of stock
- 16.7%
- Avg brand age
- 28 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
35
Top-5 brand share
59%
Top 20: 94%
Top-5 click share
41%
Top 20: 81%
Open market
35%
- Teeo Deeo18%
- UKMPFGJ18%
- Generic10%
- Aorsewynn7%
- LANFUBEISI6%
- Zizzy Zuzim6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -51.4% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.3×
Top stranger things party supplies search terms
- stranger things birthday decorations659K/yr
- stranger things party favors115K/yr
- stranger things birthday114K/yr
- stranger things party decorations140K/yr
- stranger things decor203K/yr
- stranger things balloons54K/yr
- stranger things party144K/yr
- stranger things decorations413K/yr
- stranger things party supplies204K/yr
- stranger things pinata12K/yr
Top stranger things party supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
51 pcs Birthday Party Decorations Kit Include Backdrops Banner 18 Balloonss 6 Hanging Swirls Cake Topper 24 Cupcake Toppers for Boys Girls Theme Party
UKMPFGJ$11.324.9★52 rev
41PCS Stranger Party Tableware 20 Plates 20 Napkins and 71 x 42 Tablecloth - S.tr.anger Theme Birthday Party Decoration Supplies
Teeo Deeo$20.604.4★55 rev
Welcome to the Upside Down Banner Glitter Themed Party Spooky Halloween Birthday Banner for Themed Gathering Home Room Decoration Supplies
Zizzy Zuzim$8.664.3★76 rev
162Pcs Party Decorations Set Includes Backdrop Happy Birthday Banner 16 Balloons 6 Hanging Swirls 24 Cupcake Toppers Cake Topper 100 Stickers Stranger Party Supplies Things for Kids Teens Boys
Cefoust$21.054.8★17 rev
Stranger Birthday Decorations Party Supplies Set Include Banner Backdrop Balloons Stickers Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Things Theme Party
Aorsewynn$23.344.5★8 rev
Newest
by launch date
84Pcs Stranger Brithday Party Decorations Red and Black Theme Party Supplies Include 12 Rubber Bracelets 12 Keychain Wristbands 10 Button Pins and 50 Horror Elemental Stickers for Brithday Decorations
tetcuican$29.0539 rev
Stranger Birthday Decorations Party Supplies Set Include Banner Backdrop Balloons Stickers Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Things Theme Party
Aorsewynn$23.348 rev
82-Piece Stranger Party Decorations Set Upside Down Theme Birthday Supplies with Big Backdrop and Balloon Arch Kit for Fans
AIEWEV$22.2212 rev
125PCS Party Birthday Decorations Supplies Kit Includes Banner Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth Backdrop Stickers Themed Decor Boys Girls Things Theme
Generic$20.717 rev
50PCS Temporary Tattoos for Kids Birthday Party Favors Decoration Sticker Gifts for Girl Boys Home Activity Class Prizes Carnival Christmas Rewards
Generic$7.0633 rev
Trending
90-day click momentumStranger Birthday Decorations Party Supplies Set Include Banner Backdrop Balloons Stickers Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Things Theme Party
Aorsewynn$23.344.5★
51 pcs Birthday Party Decorations Kit Include Backdrops Banner 18 Balloonss 6 Hanging Swirls Cake Topper 24 Cupcake Toppers for Boys Girls Theme Party
UKMPFGJ$11.324.9★
88PCS Stranger Birthday Party Full Supplies Kit1 Banner + 6 Hanging Swirls + 20 (9-inch) Plates + 20 (7-inch) Plates + 20 Napkins + 20 Cups + 1 Tablecloth
Teeo Deeo$20.204.2★
82-Piece Stranger Party Decorations Set Upside Down Theme Birthday Supplies with Big Backdrop and Balloon Arch Kit for Fans
AIEWEV$22.224.4★
9Pcs Stranger Birthday Party Supplies Honeycomb Centerpieces for Stranger Things Decorations Double Sided Table Centerpieces
Teeo Deeo$9.024.6★
What buyers say about stranger things party supplies
What buyers praise and complain about, mined from review topics.What buyers love
“These candles are good quality”
“Great value”
“colors are very cute”
“Exactly what I wanted”
“Fun designs”
“I can just hang them up; it's quick and easy installation”
“Fun and easy to use”
“Easy to use”
“not small”
“It doesn't tear too easily”
What buyers complain about
“Smaller than expected”
“Not the highest quality set”
“Didnt stick at all”
“Assembling took some time”
“A bit pricey”
“very flimsy”
“I found that some were a bit darker”
“they left a thick”
“The biggest thing to be aware of is the intense chemical odor that hits you as soon as you open the package”
“This doesn't work very disappointing”
Top return reasons
Common questions
- Is stranger things party supplies profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 36 tracked products. 13 of 33 products launched in the last 360 days are still selling. 90-day search growth is -51.4%. Flapen's verdict: Worth a look (61/100).
- How competitive is the stranger things party supplies niche?
- 26 brands and 35 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in stranger things party supplies?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 1.6%.
- When does demand for stranger things party supplies peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 10.3× the quietest.
- What does it cost to enter the stranger things party supplies niche?
- Listings span $6.61–$43.50; the average listing price is $16.84 (sweet spot $15–$100). The average incumbent carries 132 reviews — the moat a new listing must climb.