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Stranger Things Cake Topper

Fail

Demand is soft, at -54.9% this quarter, so Stranger Things Cake Topper is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$108K/yr300K searches / yr
90-day growth
-54.9%search demand this quarter
Competition
49%top-5 click share · 23 brands · 46 sellers

Flapen Score

Stranger Things Cake Topper against its category

The dotted line is the Home & Kitchen average. Past it, Stranger Things Cake Topper is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Cake Topper market on Amazon at a glance

Shoppers on Amazon United States searched for Stranger Things Cake Topper 300K times last year and spent an estimated $108K. The top 5 brands take 68% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -54.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
-54.9%
Conversion, latest week
3.1%
Market size, estimated
$108Ka year
Top search term
stranger things cake topper127K searches a year

02 · Price

A sale here is worth $11.48.

Listings sell for $11.48 on average, from $5.73 to $44.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $11.48 that is $1K to $3K a year per listing.

Average price
$11.48under the $15 to $100 sweet spot
Price range
$5.73–$44.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #1,961 within Cake Decorating Supplies. It carries 77 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
21.0%
Average rank
#1,961in Cake Decorating Supplies
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
77per listing
Listings tracked
32

04 · Newcomers

5 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
5Amazon's first-year sales bar
Average brand age
21 months

Products

Top Stranger Things Cake Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

46

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

49%

Top 20: 90%

Open market

24%

  • Brand 123%
  • Brand 212%
  • Brand 312%
  • Brand 411%
  • Brand 510%
  • Brand 68%

Demand

Stranger Things Cake Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26JanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 3.3× · 6 of 12 months tracked

Search terms

Top Stranger Things Cake Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things cake topper127K/yr
  • stranger things cake decorations53K/yr
  • stranger things cupcake toppers46K/yr
  • stranger things cake19K/yr
  • demogorgon cake topper12K/yr
  • stranger things cake toppers12K/yr
  • stranger things birthday cake topper10K/yr
  • stranger things birthday cake decorations5K/yr
  • stranger things cake decor5K/yr
  • stranger things cupcake4K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Cake Topper

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
1.4%of orders come back
“It is VERY big”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stranger Things Cake Topper questions

Answered from the same tracked data.