Is stranger things blanket profitable to sell on Amazon United States?

The niche generates $0/yr across 11 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -74.8%. Flapen's verdict: Skip it (34/100).

How competitive is the stranger things blanket niche?

8 brands and 10 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in stranger things blanket?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Thin. The return rate is 0.3%.

When does demand for stranger things blanket peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 65.8× the quietest.

What does it cost to enter the stranger things blanket niche?

Listings span $14.91–$65.81; the average listing price is $36.65 (sweet spot $15–$100). The average incumbent carries 246 reviews — the moat a new listing must climb.

stranger things blanket

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.65

avg listing price — sweet spot $15–$100

Price range

Incredible$14.91–$65.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great245.82

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

Bad80%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 74K searches

Growth

Bad-74.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, stranger things blanket is a $0/yr Amazon United States market (74K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

stranger things blanket market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $27K–$37K; units × avg price
Conversion rate: 0.0%
Avg BSR: #21,215
Page quality: 0%
Prime: 64%
Sponsored: 64%
Out of stock: 32.5%
Avg brand age: 24 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Stranger Things56%
Generic20%
AI ACCESSORY INNOVATIONS6%
Jay Franco4%
Maooye4%
Bioworld4%
Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -74.8% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 65.8×

Open Trend

Top stranger things blanket search terms

stranger things blanket throw25K/yr -74.6%0.4% conv.
stranger things throw blankets17K/yr -72.4%0.4% conv.
stranger thing blanket7K/yr -72.8%0.7% conv.
stranger things throw blanket16K/yr -76.2%1.6% conv.
demogorgon blanket4K/yr -72.9%0.4% conv.
stranger things fleece throw blanket5K/yr -85.5%1.2% conv.

All search terms

Top stranger things blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stranger Things Blanket Hoodie for Adults and Teenagers - Cosy Oversized Hooded Fleece for Men & Women - Black/red One Size

Stranger Things$52.894.5★262 rev

Horror Blanket Bike Throw Blanket Flannel Blankets 50X40

Generic$23.153.7★13 rev

Stranger Things Season 5 Characters Sherpa Blanket Fleece Throw for Bed Couch Home Officially Licensed Netflix Reversible Blanket 50 in x 60 in

Stranger Things$64.955.0★7 rev

AI ACCESSORY INNOVATIONS Stranger Things Backpack with Character Graphic Pattern Black 16x12x5 Inches Polyester 3 Pockets Water Repellent Adjustable Straps Padded Back

AI ACCESSORY INNOVATIONS$42.924.7★673 rev

Stranger Things x Kyle Lambert Premium Sherpa Blanket Season 5 Finale Art - Officially Licensed

Stranger Things$65.815.0★1 rev

Newest

by launch date

AI ACCESSORY INNOVATIONS Stranger Things Backpack with Character Graphic Pattern Black 16x12x5 Inches Polyester 3 Pockets Water Repellent Adjustable Straps Padded Back

AI ACCESSORY INNOVATIONS$42.92673 rev

5mo ago

Stranger Things x Kyle Lambert Premium Sherpa Blanket Season 5 Finale Art - Officially Licensed

Stranger Things$65.811 rev

6mo ago

Stranger Things Season 5 Characters Sherpa Blanket Fleece Throw for Bed Couch Home Officially Licensed Netflix Reversible Blanket 50 in x 60 in

Stranger Things$64.957 rev

6mo ago

Maooye Demogorgon Hooded Jumpsuit Long Sleeve Pajama 3D Hoody Onesie Loungewear Fuzzy Fall Winter Warm Thermal Fluffy Homewear Suit (US Alpha X-Large Regular Regular) Grey

Maooye$29.65110 rev

7mo ago

HWZPCYNQEL All Season Flannel Throw Blanket 60x50 Lightweight Sofa and Bed Blanket for Napping TV Reading and Home Office

HWZPCYNQEL$19.924 rev

7mo ago

What buyers say about stranger things blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel26%

“Soft and fluffy”

Quality-Overall23%

“Its well made”

Material Quality14%

“The material of the backpack is good quality”

Design-Overall7%

“Love the design”

Durability6%

“it's very durable”

Thickness6%

“This blanket is thick”

Color4%

“Colors great”

Gifting Purpose3%

“Great gift”

Image/Picture Clarity2%

“the image on it shows as of good quality”

Size-Overall2%

“Perfect size for a child”

What buyers complain about

Quality-Overall31%

“But quality control was just awful”

Size-Overall28%

“very big”

Thin11%

“Its thinner material than expected”

Advertised Vs Actual Product11%

“it isnt as advertised”

Material Quality6%

“Thin material and runs small so size up”

Thickness3%

“It's pretty thin and flimsy”

Top return reasons

Size-Overall48%

Advertised Vs Actual Product11%

Material Quality8%

Waist Fit7%

Quality-Overall6%

Length4%

Zipper Quality4%

Strap/String Quality2%

Gifting Purpose2%

Print Quality1%

Common questions

Is stranger things blanket profitable to sell on Amazon United States?: The niche generates $0/yr across 11 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -74.8%. Flapen's verdict: Skip it (34/100).
How competitive is the stranger things blanket niche?: 8 brands and 10 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in stranger things blanket?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Thin. The return rate is 0.3%.
When does demand for stranger things blanket peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 65.8× the quietest.
What does it cost to enter the stranger things blanket niche?: Listings span $14.91–$65.81; the average listing price is $36.65 (sweet spot $15–$100). The average incumbent carries 246 reviews — the moat a new listing must climb.