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Stranger Things Birthday Invitations

Fail

The top 5 products take 100% of clicks, so Stranger Things Birthday Invitations is a Fail.

Flapen Score
26
26 / 100
Ranks 10,962 of 11,240 Home & Kitchen niches · −23 vs the category median of 49
Market size
$8K/yr23K searches / yr
90-day growth
-47.8%search demand this quarter
Competition
100%top-5 click share · 5 brands · 6 sellers

Flapen Score

Stranger Things Birthday Invitations against its category

The dotted line is the Home & Kitchen average. Past it, Stranger Things Birthday Invitations is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Birthday Invitations market on Amazon at a glance

Shoppers on Amazon United States searched for Stranger Things Birthday Invitations 23K times last year and spent an estimated $8K. All 5 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -47.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-47.8%
Conversion, latest week
2.4%
Market size, estimated
$8Ka year
Top search term
stranger things birthday invitations15K searches a year

02 · Price

A sale here is worth $15.27.

Listings sell for $15.27 on average, from $10.01 to $21.08. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $15.27 that is $2K to $4K a year per listing.

Average price
$15.27inside the $15 to $100 sweet spot
Price range
$10.01–$21.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #2,293 within Invitations. It carries 41 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
7.7%
Average rank
#2,293in Invitations
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
41per listing
Listings tracked
5

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -2 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
-2 months

Products

Top Stranger Things Birthday Invitations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 235%
  • Brand 315%
  • Brand 44%
  • Brand 53%

Demand

Stranger Things Birthday Invitations search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Stranger Things Birthday Invitations

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Advertised Vs Actual Product”
25%of negative reviews mention “Adhesion/Stickiness”
1.0%of orders come back
“The envelopes do not have glue to close so you have to use tape or the provided sticker”
A buyer, on “Adhesion/Stickiness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Stranger Things Birthday Invitations questions

Answered from the same tracked data.