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Stranger Things Bedding

Fail

Demand is soft, at -64.9% this quarter, so Stranger Things Bedding is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$23K/yr143K searches / yr
90-day growth
-64.9%search demand this quarter
Competition
58%top-5 click share · 17 brands · 25 sellers

Flapen Score

Stranger Things Bedding against its category

The dotted line is the Home & Kitchen average. Past it, Stranger Things Bedding is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Bedding market on Amazon at a glance

Shoppers on Amazon United States searched for Stranger Things Bedding 143K times last year and spent an estimated $23K. The top 5 brands take 75% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -64.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-64.9%
Conversion, latest week
0.5%
Market size, estimated
$23Ka year
Top search term
stranger things bedding59K searches a year

02 · Price

A sale here is worth $33.59.

Listings sell for $33.59 on average, from $10.12 to $65.81. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $33.59 that is $0 to $3K a year per listing.

Average price
$33.59inside the $15 to $100 sweet spot
Price range
$10.12–$65.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 30.3% of listings are out of stock. The average listing ranks #9,929 within Throws. It carries 624 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
75%
Out of stock, average day
30.3%
Average rank
#9,929in Throws
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
624per listing
Listings tracked
24

04 · Newcomers

5 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
5Amazon's first-year sales bar
Average brand age
25 months

Products

Top Stranger Things Bedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

25

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

20%

  • Brand 132%
  • Brand 212%
  • Brand 312%
  • Brand 49%
  • Brand 59%
  • Brand 65%

Demand

Stranger Things Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 7.6× · 7 of 12 months tracked

Search terms

Top Stranger Things Bedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things bedding59K/yr
  • stranger things blanket throw25K/yr
  • stranger things throw blankets17K/yr
  • stranger things bed4K/yr
  • stranger thing blanket7K/yr
  • stranger things throw blanket16K/yr
  • demogorgon blanket4K/yr
  • stanger things blankets3K/yr
  • stranger things fleece throw blanket5K/yr
  • stanger things blanket3K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Bedding

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Didn't get a fitted sheet”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stranger Things Bedding questions

Answered from the same tracked data.