stone pan
Worth a lookShows a sweet-spot price point ($42.42 avg), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Avg price
Incredible$42.42avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good$579K$579K/yr · 247K searches
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$5.67–$164.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,407.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, stone pan is a $579K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 50/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
stone pan market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $424K–$530K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #243
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 83%
- Out of stock
- 16.5%
- Avg brand age
- 52 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
558
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
41%
Top 20: 85%
Open market
0%
- Granitestone43%
- Stone & Skillet25%
- CAROTE17%
- SENSARTE13%
- Kordisen1%
- Hoement1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top stone pan search terms
- granitestone frying pans67K/yr
- stone and skillet english muffins28K/yr
- granitestone35K/yr
- granite pan17K/yr
- stone pan15K/yr
- granite stone frying pan15K/yr
- granite frying pan12K/yr
- granitestone diamond pro10K/yr
- stone frying pan7K/yr
- granitestone pan6K/yr
Top stone pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Granitestone 10 Inch Non Stick Frying Pan Skillet Granite Coated Egg & Omelette Pan Non Toxic PFOA Free Metal Utensil Safe Aluminum Oven Safe to 500F Dishwasher Friendly Emerald Green
Granitestone$19.164.5★367 rev
Stone & Skillet Artisan English Muffin 12 OZ
Stone & Skillet$5.824.3★949 rev
CAROTE Nonstick Frying Pan 8 Inch Classic Granite Skillet
CAROTE$14.524.6★35,254 rev
Granitestone Ceramic Nonstick Frying Pan Set 3pc 8/10/12 inch Non Toxic Skillet PFAS & PFOA Free Cookware Set Induction Compatible Egg Pan Oven Safe to 500F Dishwasher Safe - Black
Granitestone$71.254.4★349 rev
Stone & Skillet Cinnamon Raisin English Muffins 4 Count 12 OZ
Stone & Skillet$5.744.6★276 rev
Newest
by launch date
CAROTE Non Stick Frying Pan Black 8+10+12 Granite Skillet Set
CAROTE$41.25754 rev
Granitestone Ceramic Nonstick Frying Pan Set 3pc 8/10/12 inch Non Toxic Skillet PFAS & PFOA Free Cookware Set Induction Compatible Egg Pan Oven Safe to 500F Dishwasher Safe - Black
Granitestone$71.25349 rev
Granitestone Ceraluxe 14 Inch Frying Pan with Lid Family Sized Large Frying Pan Skillet with Ceramic Nonstick Coating Non Toxic PFOA Free Oven and Dishwasher Safe - Black
Granitestone$50.00174 rev
Granitestone Ceraluxe Frying Pan Set Taupe 3pc 8 10 12 inch
Granitestone$59.47349 rev
CAROTE 12 Inch Classic Granite Non Stick Black Frying Pan PFOA-Free
CAROTE$23.0935,254 rev
Trending
90-day click momentum
GRANITESTONE Ceraluxe 20Pc Pots and Pans Set Non Stick Ceramic Cookware Set
Granitestone$132.334.2★
CAROTE Non Stick Frying Pan Black 8+10+12 Granite Skillet Set
CAROTE$41.254.6★
Granitestone Ceraluxe Frying Pan Set Taupe 3pc 8 10 12 inch
Granitestone$59.474.4★
Granitestone 10 Inch Non Stick Frying Pan Skillet Granite Coated Egg & Omelette Pan Non Toxic PFOA Free Metal Utensil Safe Aluminum Oven Safe to 500F Dishwasher Friendly Emerald Green
Granitestone$19.164.5★
Stone & Skillet Artisan English Muffin 12 OZ
Stone & Skillet$5.824.3★
What buyers say about stone pan
What buyers praise and complain about, mined from review topics.What buyers love
“Solid build good quality”
“cleans up nicely”
“Cooks great”
“non stick works great”
“not expensive”
“Great for frying”
“Best egg pan ever”
“No sticking at all”
“I like all the sizes and it's perfect”
“Durable and easy to use”
What buyers complain about
“It dont stick”
“Poor durability”
“Definitely not worth the money — I expected much better quality”
“To small”
“Bad coating”
“Handle broke in a few months”
“Nothing cooks evenly”
“uneven and poor heat distribution”
“Not as described”
“cleaning it is a nightmare”
Top return reasons
Common questions
- Is stone pan profitable to sell on Amazon United States?
- The niche generates $579K/yr across 35 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the stone pan niche?
- 6 brands and 558 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in stone pan?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 2.4%.
- When does demand for stone pan peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the stone pan niche?
- Listings span $5.67–$164.89; the average listing price is $42.42 (sweet spot $15–$100). The average incumbent carries 7,407 reviews — the moat a new listing must climb.