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Stone Pan

Maybe

Products sell for $42.42 on average, inside the sweet spot. But the top 5 brands take 99% of clicks, so Stone Pan is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$579K/yr247K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
41%top-5 click share · 6 brands · 558 sellers

Flapen Score

Stone Pan against its category

The dotted line is the Home & Kitchen average. Past it, Stone Pan is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stone Pan market on Amazon at a glance

Shoppers on Amazon United States searched for Stone Pan 247K times last year and spent an estimated $579K. The top 5 brands take 99% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $579K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
5.5%
Market size, estimated
$579Ka year
Peak month
April1.6× the quietest month
Top search term
granitestone frying pans67K searches a year

02 · Price

A sale here is worth $42.42.

Listings sell for $42.42 on average, from $5.67 to $164.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $42.42 that is $4K to $11K a year per listing.

Average price
$42.42inside the $15 to $100 sweet spot
Price range
$5.67–$164.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #243 within Pots & Pans. It carries 7,407 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
86%
Out of stock, average day
16.5%
Average rank
#243in Pots & Pans
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
7,407per listing
Listings tracked
35

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
52 months

Products

Top Stone Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

558

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

0%

  • Brand 143%
  • Brand 225%
  • Brand 317%
  • Brand 413%
  • Brand 51%
  • Brand 61%

Demand

Stone Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Stone Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • granitestone frying pans67K/yr
  • stone and skillet english muffins28K/yr
  • granitestone35K/yr
  • granite pan17K/yr
  • stone pan15K/yr
  • granite stone frying pan15K/yr
  • granite frying pan12K/yr
  • granitestone diamond pro10K/yr
  • stone frying pan7K/yr
  • granitestone pan6K/yr

Reviews and returns

What reviews say buyers love and hate about Stone Pan

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Adhesion/Stickiness”
2.4%of orders come back
“It dont stick”
A buyer, on “Adhesion/Stickiness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stone Pan questions

Answered from the same tracked data.