Is stone drying tray profitable to sell on Amazon United States?

The niche generates $260K/yr across 45 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the stone drying tray niche?

25 brands and 37 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in stone drying tray?

Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Quality-Overall. The return rate is 4.2%.

When does demand for stone drying tray peak?

Demand peaks in Jan; the busiest month runs 1.9× the quietest.

What does it cost to enter the stone drying tray niche?

Listings span $7.71–$33.25; the average listing price is $12.68 (sweet spot $15–$100). The average incumbent carries 3,252 reviews — the moat a new listing must climb.

stone drying tray

Worth a look

Shows a fragmented shelf (top 5 take 41% of clicks), but a deep review moat (3,252 avg reviews) keeps it on the watch list.

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Price range

Good$7.71–$33.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.68

avg listing price — sweet spot $15–$100

Market size

Okay$260K

$260K/yr · 721K searches

Growth

Okay+11.7%

90-day search growth — must beat 0% to launch

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Review moat

Okay3,252.04

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, stone drying tray is a $260K/yr Amazon United States market (721K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

stone drying tray market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $190K–$254K; units × avg price
Conversion rate: 2.8%
Avg BSR: #301
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 1.1%
Avg brand age: 25 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

41%

Top 20: 74%

Open market

29%

NiuYichee19%
eormoe18%
Lyxel13%
Cisily11%
MAGKOTA8%
Razborci3%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +11.7% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.9×

Open Trend

Top stone drying tray search terms

stone sink tray82K/yr +41.9%1.6% conv.
soap and sponge holder for the kitchen sink54K/yr -0.5%1.6% conv.
diatomite stone sink tray58K/yr -19.8%1.0% conv.
sink stone40K/yr +26.7%2.4% conv.
stone drying tray63K/yr -12.1%1.7% conv.
sink drying stone39K/yr +38.6%2.1% conv.
sponge and soap holder for kitchen sink33K/yr +3.1%2.2% conv.
drying stone for kitchen sink37K/yr +12.4%1.3% conv.
dish soap and sponge holder35K/yr +16.8%1.2% conv.
diatomite33K/yr +7.8%0.4% conv.

All search terms

Top stone drying tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eormoe Faucet Mat for Kitchen Sink Diatomite Stone Drying Mat & Sink Protectors Prevent Moisture Sink Splash Guard Water-Absorbing Stone Tray for Bathroom Counter (Light Grey 23.6 x 3.9)

eormoe$16.354.3★6,068 rev

NiuYichee 2 PCS Water Absorbent diatomite Coasters 8.3 x 4 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants

NiuYichee$9.554.4★5,987 rev

3PCS Water Absorbing Stone Tray DryingNeat Diatomite Stone Sink Tray Instant Dry Sink Coasters Kitchen Sponge Hand Soap Holder Countertop Fast Drying Counter Trays 8 * 4inch and 4 * 4inch

Lyxel$9.994.5★2,633 rev

Cisily Sponge Holder for Kitchen Sink Sink Caddy Organizer with High Brush Holder Kitchen Countertop Organizers and Storage Essentials Rustproof 304 Stainless Steel (Black 9.25)

Cisily$13.834.6★14,154 rev

MAGKOTA Water Absorbing Stone Tray Quick Drying Diatomite Bathroom Tray Countertop Stone Drying Mat for Kitchen Counter Soap Dish Dispenser Vanity Organizer White-A-8.3 x 4

MAGKOTA$8.844.5★432 rev

Newest

by launch date

Instant Dry Sink Tray Anti-Slip Stone Sink Caddy Durable Kitchen Sink Organizer Quick Dry Water Absorbing Stone Tray for Bathroom Counter Stone Soap Tray

Telomet$11.2056 rev

5mo ago

MAGKOTA Water Absorbing Stone Tray Quick Drying Diatomite Bathroom Tray Countertop Stone Drying Mat for Kitchen Counter Soap Dish Dispenser Vanity Organizer White-A-8.3 x 4

MAGKOTA$8.84432 rev

7mo ago

MAGKOTA Stone Faucet Mat for Kitchen Sink - Quick Dry Diatomite Sink Splash Guard Prevents Moisture Buildup & Water Stains Water Absorbing Stone Tray for Bathroom Countertop (White 20 x 4)

MAGKOTA$9.24487 rev

7mo ago

NiuYichee Water Absorbent Faucet Mat for Kitchen Sink Stone Drying Sink Mat

NiuYichee$11.81211 rev

11mo ago

Stone Faucet Mat for Kitchen Sink Diatomite Sink Protectors - Prevent Moisture Drying Stone Tray Fit Kitchen Counter & Bathroom Counter (White 23.6 x 4)

DK177$14.11532 rev

1y ago

What buyers say about stone drying tray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Amazing quality”

Size-Overall12%

“Love the size”

Advertised Vs Actual Product9%

“As Described”

Ease Of Cleaning9%

“Easy to clean”

Design-Overall7%

“The design is elegant”

Ease Of Use5%

“Very Convenient”

Organizing Capabilities4%

“Sink organizer”

Value For Money4%

“Great deal”

Drainage4%

“Love the drainage shoot”

Storage Capacity3%

“Great storage”

What buyers complain about

Size-Overall14%

“It's too big”

Ease Of Cleaning8%

“Difficult to clean”

Quality-Overall6%

“Cheap quality”

Stain Resistance6%

“Stains really bad”

Rusts/Corrodes5%

“Will Rust”

Durability5%

“Broke after 1 month”

Strength3%

“Not sturdy”

Color3%

“Its not just gray”

Value For Money3%

“Not worth the price”

Drainage3%

“The base does not drain”

Top return reasons

Size-Overall69%

Color6%

Advertised Vs Actual Product4%

Material Quality2%

Functionality-Overall2%

Quality-Overall2%

Value For Money2%

Compatibility-Overall2%

Strength1%

Stain Resistance1%

Common questions

Is stone drying tray profitable to sell on Amazon United States?: The niche generates $260K/yr across 45 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the stone drying tray niche?: 25 brands and 37 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in stone drying tray?: Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Quality-Overall. The return rate is 4.2%.
When does demand for stone drying tray peak?: Demand peaks in Jan; the busiest month runs 1.9× the quietest.
What does it cost to enter the stone drying tray niche?: Listings span $7.71–$33.25; the average listing price is $12.68 (sweet spot $15–$100). The average incumbent carries 3,252 reviews — the moat a new listing must climb.